GitLab

After a successful performance in the previous role, I got promoted to Team Lead, Ecosystem Sales Manager Emerging Markets, where I lead a team to build a strong partner and distribution ecosystem in the Middle East, Turkey, Africa (META), Southern Europe (Italy & Iberia), Israel, and Central Eastern Europe. Develop and execute comprehensive ecosystem and alliance strategies with major technology partners, including Google, AWS, IBM, and global system integrators such as TCS and Accenture. My focus centers on building robust partner distribution networks and driving new first-order acquisition to consistently achieve revenue targets across diverse, high-growth markets.

Team Lead, Sr. Ecosystem Sales Manager - EMEA Emerging Markets

After a successful performance in the previous role, I got promoted to Senior, focusing on driving strategic partnerships with key partners and alliances.

Achievements:
- Overachieve our Region's yearly plan
- Established a robust and reliable ecosystem of partners able to deliver services across the entire region
- Grew the partner-sourced business 5X
- Grew Channel Transactions 15X Vs. last year

Sr. Ecosystem Sales Manager - Middle East, Turkey, Africa, and Pakistan

Sr. Ecosystem Sales Manager - Iberia (Interim)

In this role, I have been assigned to the Nordics and Netherlands as an interim, leveraging my successful track record to establish best practices and build a strong, sustainable channel ecosystem.

Partners Territory Manager - Nordics & Netherlands (Interim)

GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software. From idea to production, GitLab helps teams improve cycle time from weeks to minutes, reduce development costs and time to market while increasing developer productivity.

In this role, as the first Channel manager on the ground, I was responsible for building the region's channel GTM. Expanding our reach and ensuring mutual growth through innovative joint go-to-market strategies. Additionally, I identified new business opportunities and worked closely with sales, marketing, and technical teams to ensure that partners effectively utilized our solutions to achieve their business goals.

Achievements:
- President's Club 2024 Award for CRO MVP
- Established a robust and reliable ecosystem of partners across the entire region
- Grew the partner-sourced business 15X
- Grew Channel Transactions 5X in the first 16 months

Partners Territory Manager - Middle East, Turkey, Africa, And Pakistan

SUSE

SUSE is a German-based multinational and the biggest independent open-source software company in the world that develops and sells a range of solutions, including operating systems, management products, support, training, and consulting services.

In this role, I drove growth by developing and managing relationships with SUSE's strategic partners and alliances across MENA. This includes identifying new business opportunities, negotiating and closing deals, and ensuring that partners and alliances effectively utilize SUSE's products and services to meet their business goals. In addition, working closely with SUSE's sales, marketing, and technical teams to ensure that partners and alliances have the support they need to be successful.

Achievements:
- 27% growth in our CSP business and 10% in our IHV business vs. FY21
- 25% growth of Rancher business through our partners vs. FY21
- 100% growth of deal registration via partners vs. FY21 with a win rate of 5x more from a value perspective vs. FY21 and 9x more from a relative weight vs. FY21.

Regional Manager, Partners & Alliances - MENA

Red Hat

After a successful performance in the previous role, I got promoted to focus on Qatar & Kuwait - key growth stage markets for Redhat in the region.

My responsibilities focus on building the partner’s ecosystem by managing the relationship with alliances, recruiting resellers, technology enablement, Professional services engagements and enablement, account mapping, building business plans, marketing events, pipeline and demand generation, key account deals while managing and coaching an inside sales team of two.

Achievements:
- FY21 President's Club Award winner for being a top achiever
- Recruited successfully one of the biggest cloud and managed services partners in the region and succeeded in closing the largest containers deal in the north gulf region valued at over 800K USD with them

Channel Sales Manager - Qatar & Kuwait

Red Hat is a subsidiary of IBM and the biggest open-source software company in the world providing storage, middleware, operating system platforms, and management products, as well as support, training, and consulting services.

In this role, I'm responsible for managing business opportunities & pipeline with key resellers such as STC Solutions, Wipro, IT Valley, Raya, Optimiza, and STS across 5 countries to ensure accurate forecasting and achieving targets. 
 
Achievements: 
FY20 Achieved 58% growth & closing projects in strategic accounts across Saudi & Egypt, and the Levant. 
FY19 Awarded for “Driving Excellence in Channel Sales.”

Senior Channel Sales Account Manager - KSA, Egypt & Levant

SolutionAid.com

I co-founded SolutionAid - a boutique consultancy to help start-ups and small businesses to obtain the right ERP & CRM solutions at an affordable cost. Today, the company offers end-to-end IT services such as solution design, tech development, implementation, and after-sales support.

Co-Founder

Microsoft

In this role, I helped key customers across all sectors in KSA optimize their existing IT infrastructure and ensure a successful cloud adoption through key certified partners such as Alnafitha Technologies, STS, Crayon, Halian, and Computer world.

Achievements: 
- Recognized as High Achiever with 141% quota achievement in FY17
- Contributed 15% to 18% of the country's quota YoY through SAM engagements
- Increased the number of SAM (Software Asset Management) engagements delivered by an average of 33% YoY.
- Successfully delivered the “Movere” project in Saudi - a pilot intelligence tool that analyzes customers ' IT environment data and enables them to optimize compliance gaps. This project brought 1M USD revenue within 8 months of launch.

Senior Engagement Manager

Avient Corporation

Avient Corporation, formerly known as PolyOne Corporation, was ranked #1 in North America as a global provider of specialized polymer materials and services through manufacturing sites and 9 distribution facilities globally, with revenue exceeding 3.3 billion USD

As a result of the JV, I moved to the local manufacturing facility to drive direct sales covering 10 Markets across MENA while leading a sales team of 2, focusing on managing existing accounts and developing new ones, leading to revenue growth of 4.7M USD over 2 years.
 
Achievements: 
- Recognized as Best Achiever as Sales Manager with 138% quota achievement in FY14
- Increased sales by 14% through changing our offerings to include multi-year supply agreements and consignment stock at the customers to meet their timeline demands.
- Diverted all global accounts (P&G, Unilever, Loreal, Pepsico, CocaCola) within the assigned territory to be supplied locally, resulting in 1.1M USD of revenue.

Regional Sales Manager - Middle East

Tareegak

E.A. Juffali & Brothers

E.A. Juffali and Brothers are Saudi Arabia's one of the largest private enterprises working with their JV partners such as Daimler AG, Bosch, Dow Chemical, Fluor Corp, Carrier, DuPont, Ericsson, IBM, Liebherr, Michelin, Massey Ferguson, Siemens AG, and Nabors Industries.

In this role, I was managing a portfolio of specialty chemical products for key vendors as Dow Chemical, DuPont, and PolyOne, working with 70+ customers across 6 countries in GCC. I handled cross-functional activities of prospecting new customers, maintaining relationships, liaising with the technical teams, managing the stock levels, and ensuring timely deliveries.

Achievements: 
- Achieved an annual revenue of 3M USD in FY11
Increased PolyOne's business by an average of 38% YoY over 2 years, resulting in establishing a multi-million Joint venture with PolyOne in Saudi Arabia to supply the Middle East locally.

Senior Business Development Manager - GCC - Chemical Division

Business Development Manager - Saudi Arabia - Chemical Division

Nissan Motor Corporation

In this role, I was responsible for performing pricing, budget, and profitability analysis and providing recommendations to maximize retail branch performance (12 branches across KSA).

Sales Analyst

I'm a seasoned partner and sales professional with 18+ years of experience with a consistent track record of managing and advancing partners and alliances in the high-tech industry within major SaaS, Cloud, Software vendors.

I serve as Team Lead, Ecosystem Sales Manager of EMEA Emerging Markets at GitLab Inc., the world's leading DevSecOps platform. I specialize in transforming SaaS partnerships into strategic revenue engines while building trusted-advisor relationships that drive measurable business impact. My approach combines immediate execution with strategic vision, successfully aligning diverse teams across partner sales, marketing, and technology to achieve excellence in competitive markets.

CORE COMPETENCIES:
Strategic Partner Management | Strategic Planning | Business Development | Lead Generation | ROI Metrics | Territory Penetration/Expansion | SaaS | Cloud Computing | Open Source

Expertise:
Team Building | System Integrators | Alliances | OEM | GSI | Distribution | Managed Service Providers | Cloud Providers

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