No Bad Ideas

I co-founded No Bad Ideas after struggling to find spaces where Creative Strategists could connect, share openly, and learn from one another.

Being a Creative Strategist often means wearing multiple hats, without a clear playbook. No Bad Ideas is here to change that.

We’re an invite-only community and event series designed for performance-driven Creative Strategists to talk shop, swap insights, and level up their impact. Each meet-up dives into the real challenges of the role. From scaling UGC and managing CPAs, to structuring teams and staying creative under pressure.

Whether you’re solo, scaling, or somewhere in between, No Bad Ideas is a space for people who get it.

Chief No Bad Ideas Officer

Jude

Creative Strategist

Quarter | B Corp

- Developing and implementing comprehensive growth strategies across multiple digital channels, identifying market opportunities and setting long-term objectives
- Mapping out and analysing the customer journey, using data-driven insights to optimise touch points and enhance user experience across the full funnel
- Developing and executing comprehensive omnichannel marketing strategies to hit targets whilst driving brand awareness
- Leading the creative strategy for all paid media campaigns, using data-driven insights, creative ideas, and strategic thinking to align content with brand values, audience interests, and emerging trends
- Spearheading the ideation and creation of engaging content that aligns with brand values and audience interests, while incorporating emerging trends
- Encouraging a culture of innovation, setting targets, and fostering a performance-oriented environment

Growth Manager

Firebelly Media

- Creating, overseeing, and managing multi-million-pound omnichannel marketing strategies across key regions including, the UK, USA, and Australia
- Leading and training a team of marketers, to ensure consistency on clients' strategies and brand implementation
- Conceptualised innovative campaigns, across all channels, integrating brand messaging, precision-targeted consumer messaging and eye-catching visuals, in the form of videos and photos, to drive an average of 22% increase in sales
- Successfully fully rebranded accounts across a mix of industry verticals 
- Brand guardian for clients, ensuring brand consistency both visually and verbally
- Project management and collaboration on the ideation through to launch of new websites
- Prioritising commercial viability and profitability in all client work for the business

Senior Marketing Manager

- Day-to-day management of B2B and B2C client accounts
- Hands on experience across: social media management, email marketing, SEO, paid advertising, PPC and personal brand management
- Creation of original brand campaigns, across B2C and B2B businesses, successfully building brand awareness whilst driving sales

Marketing Account Manager

WHSmith

- Oversaw and planned all marketing activity for WHSmith.co.uk, including organic social, paid media, email, affiliates, display, SEO, PPC, PR and marketing collateral
- Developed and executed our market-leading campaign with Marcus Rashford and The National Literacy Trust, resulting in increased brand awareness 
- Implemented a new social style and approach, resulting in higher engagement, a better understanding of our audiences and subsequently higher conversions
- Managed all influencer marketing campaigns
- Strategised and managed our ESG brand messaging internally and externally, both digitally and in-store

Marketing Projects Executive

Unite Students

- Created and executed marketing plans for new and existing partners, ensuring they aligned with our KPIs as well as their core values
- Project managed the design through to delivery of 'Welcome 2020' across all channels, including stakeholder management of multiple design agencies 
- Collaboratively worked with the wider marketing team to appropriately market all of our partners in properties and through digital channels 
- Effectively used Google Analytics to monitor website traffic
- Used Adobe Photoshop to edit imagery for the website
- Successfully negotiated brand deals, hitting business revenue targets

Marketing Coordinator

GDS Group

- Worked with Marketing and Design teams, to ensure programmes were communicated effectively and the website was reflective of the product we were delivering
- Marketed our new programmes to prospective attendees and ensured the brand was portrayed correctly
- Liaised with relevant internal stakeholders to ensure projects were being communicated correctly across the business

Global Programme Coordinator

- Planned, ran and organised successful events in both North America and Europe with FTSE 250 companies
- Completed extensive research with senior marketing and technology executives, in order to create cutting-edge and engaging agendas for events 
- Hosted the workshop room at events, whilst updating social media platforms to publicise the event
- Provided regular training sessions for new starters to the team

Programme Manager

University of the West of England

Leading and planning sessions for first-year Geography students in order to support their learning and development.

PAL Leader

Student Representative

Creative strategist and data-driven marketer, passionate about building brands that both captivate and convert. I specialise in blending innovative content ideas with strategic execution, driving growth across global markets through impactful, full-funnel marketing strategies.

My expertise spans the entire digital landscape, with a focus on:

🚀 Developing creative strategies that resonate with target audiences and deliver results
🚀 Crafting full-funnel campaigns that drive both brand awareness and sales
🚀 Leveraging data and customer insights to optimise paid media and content
🚀 Managing significant budgets and performance across multiple channels
🚀 Leading teams to execute high-impact, results-oriented campaigns

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