Founder, Outbound OS | Proven systems for SaaS sellers to book 30-50% more meetings in 90 days

Joined Revolut as the the youngest AE in Jan 2024. Hit 141% and closed the most outbounds out of any new AE.

Before that, Founding SDR, 138% attainment, never missed quota, self-sourced $1.2m+ in pipleine. 

Before that, D2C sales in real estate, insurance, security & charity.

Super privileged to have got incredible sales training when I first started in sales. Realised when I was running a team of 10 people coaching is what I actually loved doing.

Now I get the chance to teach sales every day, write a about it on here, send emails about it, make YouTube videos about it, and do consulting to help reps and companies book more meetings

Company goal: Help every B2B SaaS seller hit their quota.

Book a call with our team to learn how here: https://calendly.com/maxhwilson/strategy-call-max

R.I.P. to generic cold email templates.

Gemini 3 didn’t just outperform GPT-5… it straight up embarrassed it.

I’ve tested every AI you can think of for cold emails.

ChatGPT, Claude, Perplexity…. they were all “good”

But you don’t stand out with “good.”

So I built a prompt t create you your own Custom Gem on Gemini 3.

It’s been trained on the emails I sued to get up to a 8% reply rate.

Then I create a master prompt to clone their exact tonality..

The result?

It doesn’t feel like AI copy.

It feels like your top-performing AE wrote it.

Here’s how it works:

➤You tell it which company do you work for with the website
➤You tell it what persona you’re reaching out to
➤You tell it what is the trigger for the email
➤Takes under 41 seconds.

It mimics human tonality.

Creates a 7 step email sequence.

And is ready to paste directly into your sequences.

Most people are still prompting ChatGPT to “write me a new cold email”

This is running 7-figure outbound in the background.

I’m giving away the Master Prompt for free

Want it?

- Like this post.
- Connect with me.
- Comment “GEM” and I’ll DM you the link.

Finish 2025 Strong 💪

(♻️ Repost for priority access and a free 56m cold email masterclass video!)

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Outbound → Meetings | Reps hire us to book more meetings and hit their numbers & companies hire us to help their team buildmore pipeline

My top 5 B2B SaaS cold email templates of all time ranked by response rate. Steal them all.

I analysed 147,687 emails sent by SDRs, BDRs & AEs selling SaaS.
Found the 5 highest performing templates.

Not theory. Real data.

Each template includes:

- The exact subject line
- Word-for-word email copy
- A breakdown of why it works
- Follow-up sequences that work

The first template 1 alone got an AE we coach in Outbound OS to 12% reply rates.

Want all 5 templates? Grab them for free here: https://lnkd.in/edNbXap5

P.S. These are the exact templates I teach to all my paying clients. Connection required to share!

The best call structure from 200,000+ calls

(Scripts included)

Cold calling sucks

But after thousands of calls, I've learned a few things.

So I teamed up with Chris Ritson to bring you each our best structure.

Let me know which one is your favorite!

BONUS: Remember tonality is key when calling

Here are a few key tips:
↳ Sound confident and like you should be there
↳ Match the prospect's energy level
↳ Don't act inferior to the prospect

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves & Chris Ritson for more content like this

P.S I LOVE how Chris uses qualifying questions, such a simple tip that works!

Aaron Reeves

Outbound → Meetings | Helping SaaS sellers book 30-50% more meetings in the next 60 days | DM me “OS” to learn how we work

The best call structure 

NEVER use GPT for cold emails again…

The new Gemini 3 prompt can write you a sequence in minutes

Most reps struggle with booking meetings through email

→ Generic templates that feel spammy
→ Follow-ups nobody responds to
→ Dry pipeline

I just built a prompt for Gemini 3 based on real sequences from 1000s of emails in my community that get upwards of 8% reply rates on cold emails.

The capabilities are insane:

→ Writes full sequences instantly
→ Creates followups people actually respond to
→ Leads with value, not desperation for another deal

This isn't just theory - I've used this system across multiple industries with the reps I coach.

The best part?

It costs $0 and can d this in minutes isnetad of spending hours trying to write effective messaging.

I've included everything in the library:

→ The way for it to understand your offer
→ The inital email prompt t write effective initial emails
→ The structure to create full sequence that

Want the prompts?

- Connect with me (needs to be connected)
- Comment “GEMS” below
- Like this post

I'll send it straight to your DMs in 24h

P.S - We need to be connected so I can send it over

P.S.S - If you want priority access to this repost this and I’ll get it over

Outbound → Meetings | Reps hire us to book more meetings and hit their numbers & companies hire us to help their team buildmore pipeline | DM me “OS” to learn how we work

AI + Cold Email = 29 meetings per month

AI is making manual email copy obsolete.

(All without spending hours on manual work)

This prompt writes a personalised cold email sequence that books meetings in under 2 minutes.

- No more writer's block
- No more generic templates
- No more 2% reply rates

But this isn't just another prompt.

This prompt is BUILT on frameworks that have booked millions in the pipeline.

I've used this exact prompt with the reps I coach in Outbound OS and the results have been wild:

- Me, closing multiple deals sourced through email
- Frank, getting to 17%+ reply rates through email
- Corey, getting a 8% reply rate through email
- David, sourcing a $500k ARR through email
- 90% time saved on email writing

Across the reps, we've sourced well over $2.4m in qualified pipeline in a month.

Right now, you can get this prompt completely free.

Want it?

Send me a connection request
Comment "AI" below and I'll DM you the link.

P.S - This is what can separate you in 2026: let AI do the brunt work so you can focus on actually selling.

Opus 4.5 just KILLED manual emails.

And I'm never going back.

I used to spend hours crafting personalised cold emails.

Now? My AI stack does it better than I ever could.

- No copy‑paste templates.
- No "hey {{first_name}}" spam.
- No writer's fatigue at message 56.

After testing every major model this year, Claude is the one that works te best for cold emails.

What these models can now do:

→ Create messages for each persona you sell to
→ Create relevant pain-driven initial emails
→ Create a full sequence in seconds

I used to spend hours making sequences that got 8% reply rates.

The difference? I can save 4+ hours now.

I just packaged our AI Cold Email OS into a doc:

- The full prompt structure
- The breakdown for initial emails
- The real examples we use for follow-ups
- The exact structure I give to my paying clients
- This helped 1 AE I coach get to 8-10% reply rates, with her top at 17%.

Want the full system?

- Connect with me
- Comment "CLAUDE"

P.S. Repost for priority access

Max Wilson, our founding AE had a 40% close rate and has closed $74,000 in his first few calls.

These are my top 4 takeaways working with him

Max has been in the game for a while.

- He knew sales
- He knew tonality
- He knew people skills

But taking that to a completely new offer is something different. Max has dealt with a ton.

Since joining, we’ve already:

- Upped price by 300%
- Changed our offer 3x
- Tested a dozen different ads

The “joys” of being a founding AE right 😅

Yet through it all, he’s managed to

- Closed $74k in his first few calls
- Handle 90% of our sales calls
- Have a peak 40% close rate

So this is what separates him from 90% of most AEs I talk to on a daily basis.

1. He’s proactive
When issues arise, he tries to fix them. He goes & researches, he tests new ideas, he is always looking to improve.

2. He controls what he can
He doesn’t sit and complain when issues arise or things don’t go his way, he only focuses on his attitude, his pipeline, and his process.

3. He’s a student
We have calls every single day to go over his process, and he is always trying to learn. New tactics or even how he could’ve said 1 question better, there is always room to improve.

Has it been easy for him? Definitely not.
Has he had a perfect lead flow? Not at all.
Has he had a ton of challenges come up? 100%

Yet through this, he’s been learning, developing and crushing calls.

I am so stoked to have him on the team and can’t wait to see where we are at the end of the year.

Everyone, go give him a follow too; he’ll be posting daily.

🚨 I AM HIRING 2 MORE SALES REPS 🚨

We are hiring for 2 more reps to come and rip some dials at Outbound OS.

What do we do?

We teach Sales Reps and Sales Teams how to book more meetings every single month with proven systems for cold email, cold calls, and LinkedIn outreach.

You will receive world-class training, direct support, and the ability to earn a great salary in your first year.

What can I earn?

We have the leads, we have the training, we have the systems all you need to do is be willing to dial and our reps on the phone are at $4,000 - 8,000 OTE booking 3 - 5 a day as the KPI.

You get paid for every qualified meeting you books that shows up AND you get 5% if they end up closed won. ($6,000 - $10,000 ACV)

Who are we looking for?

We are looking for individuals with a solid foundation in sales. You'll be trained by me so don't worry about the technical skills. You must be:

→ Driven
→ Hungry
→ Resilient
→ Coachable
→ Emotionally Intelligent

Conditions:

→ This is a remote role, but you must be able to work US hours
→ This is a 100% commission-only role (I know shock horror)
→ You must be ready to start within 1 week (ASAP ideally)
→ Must be fluent and articulate in English

How do I apply?

Fill in the form in the comments OR give me a cold call at +447727089116 

I'll be waiting ;)

The best LinkedIn DM structure

(in 4 steps + scripts)

Social selling is really hard

But after testing hundreds of messages I’ve learned what works

So I teamed up with Morgan J Ingram to bring you our best DM structure

Let me know if you’d try it out!

BONUS: Try to warm them up before pitching

Here are a few key tips:
↳ View their profile
↳ Engage with their recent posts
↳ Add thoughtful comments asking questions

If you do this you’ll see your reply rate fly up!

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves & Morgan J Ingram for more content like this

The best DM structure

I paid for 45 minutes with Alex Vacca 🧠🛠️ and realised there are levels to this game. He runs a $6m ARR agency, and I wanted to share the 4 key things I learned from him for free.

Let me give you some context

- I've running Outbound OS for 18 months
- Went from $3k/mo to $82k/mo in > 12 months
- Built a team from 0 to a team of 6 in > 4 months

But I started to run into a few issues

- I started to plateau at 30k months for a while
- I started to run into onboarding & managing issues
- I started to lack clarity on what my next steps were to scale.

So I knew I needed a change, but I only like to learn from people further ahead than me in a similar field to mine.

This is where I knew Alex Vacca 🧠🛠️ would be the right guy to talk to, I’ve been following ColdIQ IQ for a while but there were so many reasons:

- He runs all the backend ops; hiring, managing, scaling etc
- He has built a business to a stage I aim for: $6m ARR is insane
- He has a true system to drive pipeline every month that converts

We've been connected for a while now but never actually had a conversation. So I DM's him, and got some time with him.

Here's a few key things he taught me and what I wanted to share:

1. Ads work
I experimented with a limited budget on ads, but after discussing it with Alex, I realised that even though they excel in organic, ads are still a key driving factor for their growth.

2. How to hire leaders
Leaders you want to find people who are autonomous thinkers and can regulate themselves. They are the amkers, but the ICs act as the doers.

3. Onboarding is everything
Make it extremely clear what's expected of them. Add the one key metric that matters in their role and add a crystal-clear 30, 60, 90-day plan so they know exactly what they need to be doing

4. Throughput
When you find something that's working, just ramp through but don't worry about testing a million different things.

Building the backend of a real business is something new to me.

But Alex is a world-class operator.

My key lesson was that building a business is just building the people who build the business.

So I hope this was as useful to you as it was to me and if you don’t already go give Alex and ColdIQ a follow they're doing great stuff.

I’ve read 14 sales books, coached 350+ reps, made 110,000+ cold calls, sent well over 500,000 cold emails and paid $30,000 for my own coaching. Here are 13 lessons about sales I wish someone told me when I got started:

1. Relevance isn't optional - Generic outreach is dead. Every message needs specific research showing you actually understand their business, not just surface-level.

2. The framework is everything - Whether it's T.I.P.S. for emails or P.I.T.C.H. for calls, having repeatable structures lets you scale what works instead of reinventing the wheel every time.

3. Volume without quality is just noise - You're obsessed with getting reps in, but never at the expense of doing it right. 50 highly personalised emails beat 500 spray-and-pray messages.

4. Simplicity beats clever every time - Strip away jargon, fancy words, corporate speak. Say what you mean in the clearest, simplest possible way.

5. The follow-up is where deals live - Most sellers give up after one or two touches. The sequences you build should go 8-12+ touches because that's where real conversations start.

6. Process creates predictability - You can't scale chaos. Every part of your sales motion has needs an SOP because predictable systems produce predictable revenue.

7. Pain is the only real motivator - People don't buy features or benefits. They buy solutions to problems that hurt enough to fix right now.

8. Your ICP is whoever has the pain and budget - You can be flexible on industry, but be ruthless about qualification. No amount of "good fit" matters if they can't buy.

9. Speed to lead is non-negotiable - When someone shows interest, you strike while it's hot. Waiting kills momentum every time.

10. Tonality beats script - It's not what you say, it's how you say it. Confidence, curiosity, and genuine interest come through the phone.

11. Cold Calling works - Pick up the phone, make dials, talk to people and book meetings. Don’t try and avoid the phone elarn to embrace it.

12. Metrics don't lie, feelings do - Track everything. Your gut might say something's working, but the numbers tell the truth about what actually drives revenue.

13. Feedback is everything - Every no, yes or no response is data you can use to either preserve or pivot. Don’t ignore the data and cherry-pick yeses to stroke your ego.

I could probably write my own book with the lessons I’ve learned.

But if you apply these today, you’ll book more meetings.

Which one is your favourite and what would you add?

Andrew Gannon

I’ve built a $600k ARR business in 11 months at a 70% profit margin. 90% of it comes down to the team and how they operate. This is why I'm excited that we’re hiring 2 more A-player SDRs to join us at Outbound OS

It’s so cool being able to build a business and a team of people I genuinely want to spend time with every day.

People who embody all the core values I was looking for when I was working my 9-5, but I was never able to get.

1. Customer obsession
2. Simplicity 
3. Just win

3 simple values that create the backbone of Outbound OS and all the team members who join, and we’re looking to add 2 more SDRs to the team.

You’ll be cold calling 7h a day, you’ll get trained 1h a day by me and your OTE as you ramp will be between $3000 - $5000/mo in your first few months.

Is this the highest-paying role? No.
Is this the most structured company? No.
Are there “better” roles on paper our there? 100%.

But if you want to truly develop your skills, gain a foundation that will serve you your entire career, join a team of top 1% executors and have a chance to progress and build something huge.

Then you should apply.

Our goals this year are to scale to $250k/mo by March and $1m/mo by EOY.

Is that aggressive? Yes, but we have a plan that is already well underway.

The role that changed my life was my second-ever job, not because of the cash, but because of the skills that I was taught by my mentor.

This is your chance to learn the skills to change your life.

If you want to apply, you can read through the full form and submit your application below:
https://lnkd.in/eyBEF6vG

I’ll be reviewing all the applications and getting back to people via email.

P.S This is a cold calling role, go find my number and give me a dial to stand out (I shouldn’t even have to say that, but just in case you forgot)

Spoke with a BDR in Austin last Thursday who made $128,000 in her second year, sourcing 18 qualified opps a month. She earned more than most SMB AEs. Here's 4 things she's doing different from 90% of other reps.

First off, $128K in year two as a BDR is wild. But she earned every dollar of it, finishing top 3 in her org every single quarter. Here's what's working for her:

1. AI Does The Deep Research

She's using AI, mainly Apollo's AI Assistant to handle all the manual research work that buries most reps. Account research, contact enrichment, list building, all the stuff that normally takes 15-20 minutes per account now takes her 2 minutes. She can get to the right people way faster and spend more time doing true outbound.

2. Efficiency Over Raw Volume
She's not just grinding 300 dials a day. She's making smart dials. Because Apollo enriches her data and validates contacts, her connect rate is 7% vs. the team average of 4%. Most BDRs spend all day dialing bad numbers and outdated contacts. She'd rather make 80 high-quality dials than 200 garbage ones. The research layer from Point 1 is what makes this possible.

3. Going Below The Line To Go Above

Before she ever talks to a VP or C suite exec, she's already been talking to the people in the field everyday. The end users, the support terms, the ones who actually feel the pain so she can build a relevant POV before every reaching out to a senior leader. This earns her respect and way more meetings than anyone else on her team.

4. Pipeline Hygiene & Follow-Up Discipline

She follows up 6-8 times while most reps give up after touch 3. She uses Apollo sequences to automate her follow-up cadence and tracks which accounts are actually engaging vs. which ones to pause. 60% of her meetings come from touch 4 or later. Most reps leave pipeline on the table because they don't have a system. She does.

$128K in year two.

18 qualified opps per month.

Top 3 in her org every quarter.

The difference? She's not working harder than her peers. She's just not wasting time on work AI can do for her.

Most BDRs are still manually researching accounts for 3+ hours a day. She uses Apollo's AI Assistant to handle that in minutes, then spends her time actually selling.

That's the edge.

You can check out Apollo's AI Assistant here: https://lnkd.in/euP5CHWx

Stop researching. Start selling.

♻️ If you found this useful, give it a repost and send it to 2 BDRs who need to  hear this.

#sales #sdr #bdr #apollopartner #ai #outbound #b2b

Dear AEs

SDRs don’t work for you, they work with you.

They aren’t beneath you, they’re your team mates.

Treat them like that and it’ll be a win win ✌️

Harry booked 6 meetings in his first 5 days of doing outbound and honestly, I didn't think it was possible. He had 0 experience, is 18yrs old and booked 4 in a single day. So I wanted to share the 4 key things that made this happen.

Let me give you a little context

- Harry had never done sales before
- He had only ever worked in retail (supermarkets)
- This was his even his first ever “real job”

But here's what really stood out to me

- He didn't make excuses about being new
- He didn't wait until he "felt ready"
- He just came in and got after it

So I knew there was something different about this kid, and I wanted to break down exactly what any SDR can learn from him to actually win in 2025.
(because most reps are still stuck making the same mistakes)

Here are the 4 things that made Harry succeed:

1. Work Ethic
You have to be relentless to really win at anything. To be a great SDR you need to be committed, but what does that actually mean? Commitment is the choice to sacrifice other things to focus on 1 area. Harry came in, gave his 100%, and it's already showing.

2. Competitive
There's a reason Acquisition.com has "competitive greatness" as one of their company values, it really does work. Not to the point of trying to ruin other people, but to the point of you wanting to win every single day. In Harry's first few days I told him "Just Win" and he took it and ran.

4. Coachability
IMO this is the key thing and one of the core things I look for in any new rep or even top rep. The ability to take feedback, then actually apply it. If you had feedback then didn't change your actions, you didn't learn, hence you aren't coachable. Harry was a sponge shadowing for 4 hours a day to get up to speed in 5 days.

5. Feedback
You should always be seeking feedback. What is going well that you can double down on, what are you struggling with that you need to improve. The more feedback you take on the faster you'll be able to improve.

I'm really trying to install the right culture in the early days of my business.

The fundamentals are to take massive action and do what it takes to win.

Harry came in and had an incredible week 1 but Josh came out on top with 7 meetings for the week. So let's see who does it best this week.

The reason our team is performing so well is because we focus on systems that actually work, these are the same ones we teach inside Outbound OS to our clients we work with. (shameless plug I know)

Hope this was useful and repost this so it can reach more sellers.

li_at

JSESSIONID

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Sales Navigator

When I first started as an SDR I was terrible. Not bad… terrible. I had a 1% reply rate from cold email, I was scared to make a cold call and I didn’t even know how to log into LinkedIn. Here’s 5 things I did to average 138% that same year.

I was one of the worst technical SDRs ever. 

- I didn’t know any of the tech
- I didn’t know how to prospect or build a list
- I didn’t know how to write a cold email or dm

I came into the role with 0 B2B technical skills. I had a great attitude but I was willing to learn and that is what helped me become the no.1 rep in my segment and average 138%. So here are 5 things I wish I knew when I started as an SDR:

1. Imperfect Action > Perfect inaction

I used to be so scared of messing up. What if I say the wrong thing on a cold call? This analysis threw me into pure paralysis. It just led to analysis paralysis, where I didn't actually take action. What I learned when I did well was you just have to take action. Volume negates luck. 

2. Know your buyer

This is truly the core of everything that works in outbound. You need to know your buyers' KPIs, their day-to-day. I wish I would have spent hours diving into understanding everything about my different buyer groups and what they cared about

3. Relevancy wins

My first sequences deserve to get a 1% reply rate. They were generic, they were high-level, and they were terrible. The truth is if you wanna stand out, you have to be relevant. Create messaging based on pains and that will get you 90% of the way there

4. Multi-channel wins

I was very reliant on cold emails. I booked a ton of meetings and therefore got quite lazy. I wish I would have been able to understand the importance of using Multichannel earlier as I could have easily hit 200-300% if I had truly applied myself.

5. Use your CRM

There's honestly so many gems living inside your CRM: Closed lost accounts, prospects who've downloaded white papers, conversations that just need to be picked up for you to book a meeting. But the reality is most companies' CRM hygiene is terrible. 

That’s why tools like Common Room would’ve made my life 10x easier. Giving me one unified, continuously updated view of a person instead of relying on messy CRM records.

By no means is this everything you need to be a great rep but it is a good start.

And to be fully transparent, I was quite lazy as an SDR.

I didn't cold call much and I didn't do as much as I could have.

My number one piece of advice would be: don't get complacent.

Treat every day as if it's your last.

Put in massive action.

That's how you win.

P.S I hope you found value in this post. Let me know what your top tips would be to a brand new SDR and drop a follow or a repost so this can go and help more sellers like us in 2026.

Rachel, a Mid-Market AE I coach, is booking 1 demo a day on autopilot with fully automated cold email getting 12% reply rates (up from 2%) and she sourced $250K pipeline in 3 weeks. Here's exactly how she did it:

1. Nailed down her ICP

She sells to brick-and-mortar attorneys in hyper-competitive local markets. We got crystal clear on who she's selling to and how to position her messaging to speak directly to their world, not generic legal tech speak.

2. Identified the right trigger events

For her market, we figured out it’s all about competitive-based triggers. When a firm's competitor launches something new or starts dominating locally, that's when they're most open to change. We built her sequences around these moments.

3. Built 3 sequences using our frameworks

We structured each sequence with our systems, the TIPSSS framework, the third-party validation, thoughtful bumps, and proven sequence structure that we teach inside Outbound OS everyday. These are tried and tested across thousands of reps and hundreds of industries.

4. Trusted the process and let it run

We launched the sequences and didn't tinker. No premature tweaks, no panic adjustments. Just let the system work. You have to get enough throughput to get accurate data to then make te decision on if you should pivot, or preserve.

And the crazy part?

This is only the first version of her sequences….

No split testing. No optimisation. No improvements yet.

She even used the same messaging and sourced a $100K deal through LinkedIn.

Just imagine where we’ll be at over the next month or two.

So if you want to have a custom built process to help you book more meetings than ever from cold email, book a call with our team:

We’ll run you through how we work, what your goals are and if we think it’s a fit.

Who says cold email is dead 😉

An AE in Outbound OS tracks one metric that 95% of sales leaders never think about: meetings that "could've been a Zoom."

He deliberately books in-person meetings for deals even under $25K. Flights. Hotels. Dinners. For deals where the math says it makes zero sense.

His VP asked him to justify a $1,200 flight for a $15K deal. His response: "I'm not selling a $15K deal. I'm buying a relationship."

Most sales orgs have optimized themselves into oblivion.

Eight Zoom calls a day. Back-to-back demos. Maximum calendar density. Every optimizers dream.

And close rates in the toilet.

Because efficiency assumes every meeting has the same value. That a 30-minute Zoom with a prospect is equivalent to sitting across from them at lunch.

It's not.

- The Zoom call gets you information. The lunch gets you trust.
- The Zoom call gets you to the next step. The lunch gets you introduced to the CEO.
- The Zoom call makes you a vendor. The lunch makes you a partner.

Here's what this AE's in-person meetings actually produced:

1. Referrals. When you show up to someone's office, meet their team, understand their world, they introduce you to people. Not because you asked. Because they want to.

2. Expansions. When you're physically there, you see the problems they're not telling you about. The whiteboard sessions. The hallway conversations. The "oh, while you're here" moments that turn into six-figure expansions.

3. Competitive moats. When a competitor tries to displace you with a better price or shinier feature, your champion has to explain to their team why they're firing someone who flew out to help them during their Q4 crisis. That's a different conversation than "let's switch vendors."

So the actual math?

Flight: $400
Hotel: $200
Dinner: $150
Rental car: $100
Total: $850 for a $15K deal.

When you think it could be on Zoom it sounds stupid until you add:

- 1.4 referrals per deal at $22K average deal size
- 2.3x higher close rate (his data, not theory)
- $47K average expansion within 18 months
- His virtual-only deals? 4% referral rate.

Suddenly that $850 isn't an expense. It's a $60K investment with a 70x return.

Not every deal deserves a plane ticket. But here's when it does:

1. Early in relationship. First or second meeting. You're still just a logo and a voice.
2. Stuck deals. When momentum dies and you can't figure out why over Zoom.
3. Champion building. When someone's going to bat for you internally, earn it.
4. When they don't ask for it. The prospects who say "Zoom is fine" are exactly the ones where showing up matters most.

You’ll hear things like:

"That's not scalable." Neither is a 23% close rate.

"What about efficiency?" Efficiency is hitting quota. Everything else is just activity.

"Our buyers prefer virtual." Your buyers prefer vendors who give a shit.

Your competitors are optimising for calendar density.

Optimise for conviction.

After coaching 350+ BDRs and spending 840+ hours in 1-1 sessions last year, I can tell you the top performers aren't working harder. The top 1% all do these 4 things completely differently from everyone else.

1. AI leverage

The best reps aren't manually building lists or researching accounts anymore. They're using tools like Enginy.ai (formerly Genesy) to describe their ICP and get verified prospects in seconds. What used to take 15-20 minutes per account now takes under 2. That's 2-3 hours a day back for actual conversations.

2. Pains over features

Average reps talk features. Top reps talk about the specific problems keeping their prospect up at night. They use the research and signals from their AI tools to write messages that actually land. Specific pain = replies. Generic features = ignored.

3. Time to lead

Most reps check their inbox twice a day. By then the prospect has gone cold. Top performers respond in minutes. They use unified inboxes. They let AI draft replies. Latency kills more deals than bad messaging ever will.

4. They make real systems

Average reps say "I'll follow up tomorrow" and forget. Top reps build systems that follow up automatically and surface the warmest conversations first. Willpower fades. Systems don't. they use the best tools and messaging frameworks to make their day-to-day easy

Truth is, the top reps aren't doing anything revolutionary.

They're just using leverage on the right things instead of getting buried in admin.

They let AI handle prospecting so they can focus on selling.

Enginy.ai (formerly Genesy) recently rebranded from Genesy and they're helping reps do exactly this.

Check them out. Link in the comments.

#sales #engingy #ai #saas #enginypartner #outbound

If I had to start fresh in sales in 2026, I wouldn’t start wit technical scripts or frameworks, I’d focus on these 10 skills before anything else.

1. Learn to listen more than you talk.
Most reps lose deals in discovery because they're waiting to pitch, not actually listening.

2. Get comfortable hearing "no" every single day.
Rejection isn't personal. It's math. The faster you accept that, the faster you win.

3. Master your calendar.
If you're not controlling your time, someone else is. Block time for prospecting, follow-ups, and deep work.

4. Study your best deals, not just your losses.
Everyone dissects what went wrong. Winners study what went right and repeat it.

5. Build relationships before you need them.
The best deals come from trust built months (or years) before the ask.

6. Stop chasing perfection in your outreach.
Done beats perfect. Send the email. Make the call. Iterate as you go.

7. Know your numbers cold.
Activity. Conversion rates. Pipeline coverage. If you don't know your math, you're guessing.

8. Invest in your reputation.
Your personal brand is your greatest asset. People buy from reps they trust and respect.

9. Learn how to manage your energy, not just your time.
Sales is a marathon. Burn out in Q1 and you're toast by Q4.

10. Fall in love with the process, not just the commission.
The hunt, the grind, the small wins—that's what keeps you going when deals fall through.

Sales is tough. But that's part of the game.

The reps who win aren't the ones with the best pitch.

They're the ones who master the fundamentals and stay consistent.

What is your top lesson?

P.S Drop a follow for more sales tips everyday 🫡

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