Outbound OS

After a successful run as an SDR & AE, I started helping other sellers & companies hit their outbound targets through systems / frameworks.

There are a few ways I can help through coaching or consulting.

Founder

Clay

Host of ….. coming soon ;) Making content to show how easy clay can be

Content

I use clay, talk about clay and make content for clay

Partner

Common Room

GTM Advisor

Sendspark

Strategic Advisor

Instantly.ai

Brand Ambassador

Crono

Advisor

Revolut

Results:
🚀 Q1 2024 - 141.8%
- Joint 1st in OB’s closed (UKI new starters)
- 3rd in IB’s closed (UKI new starters)

Q2 left to pursue my own business

Responsibilities:
- Managing the full sales cycle (SDR, AE & AM responsibilities)
- Generating B2B opportunities through multiple avenues (Email, Calls & LinkedIn)
- Prospecting & selling into key decision makers (C-level only)
- Providing a consultative sales approach through complex deal cycles

SMB Account Executive

Fruugo.com

Results
Top Performers Club (Companies Presidents Club)
Q4 2023 133% to Quota
- October 100%
- November 150%
- December 150%

Enterprise & Mid-Market Sales Development Representative

Results 
RAMP - 140% to quota

Q2 2023 133% to Quota
- April 100%
- May 187.5%
- June 100%

Q3 2023 121% to Quota
- July 123% 
- August 114%
- September 125%

Mid-Market Sales Development Representative

Strike

Sales Negotiator

The Experiential Company

Business Development Manager

Team Leader

Sales Executive

Founder, Outbound OS | Proven systems for SaaS sellers to book 30-50% more meetings in 90 days

Over the past few years, I successfully transitioned into B2B sales, never missed quota & launched my own coaching business.

My mission is to help 100,000 reps book more meetings with proven systems.

I help SaaS sellers implement systems, use proven frameworks and book more meetings in a sustainable and consistent way.

I'm the founder of Outbound OS

My portfolio:

→ I'm the founder of the Outbound a community of 1000+ salespeople
→ I run Outbound OS premium to teach sellers how to book 30-50% more meetings in 90 days
→ I train sales teams on the systems and frameworks needed to consistently build pipeline
→ I work with B2B companies to help advise on operations and their processes 

My results:

→ Over 130%+ average quota attainment 
→ Never missed quota 
→ Top rep as an SDR 
→ Coached 40+ reps 1-1 to over-achieve

If you want to learn more about how I did this, you can join my newsletter:

→ GO HERE: https://aaronreeves.ck.page/newsletter

If you want to explore 1:1 coaching or consulting book a call here:

→ GO HERE: https://calendly.com/hello-aaronreeves/strategy-call

If you want to join the B2B Outbound Academy (Free):

→ GO HERE: https://www.skool.com/b2b-sales-university-5171/about

If you want to join the B2B Outbound Academy Premium:

→ GO HERE: https://www.skool.com/outbound-os-community/about

TikTok:@aaron.reeves.sales
YouTube: @aaronreeves
X:@aaronreevessales

Monday - 100 calls, no meetings.

Tuesday - 100 calls, no meetings.

Wednesday - 100 calls, no meetings.

Thursday - 100 calls, no meetings.

Friday - 100 calls, 5 meetings.

You don’t know when the results will come.

Just focus on what’s in your control.

Keep going, the results will follow.

Aaron Reeves

I help tech sales SDRs & AEs book 10+ meetings every month through cold outbound using a proven system | Founder Outbound OS

I booked 100s of meetings through LinkedIn in 2024

I then spent 300 hrs documenting the messaging I use

That I'm giving away to you, for FREE

- Like this post
- Conect with me
- Comment "DM" below

Here's what it is:
→ How to structure an initial message
→ How to structure follow up messages
→ The best practices for LinkedIn outreach
→ Videos on each framework explaining how to use it

And this isn't just a generic message.

It’s the exact frameworks still use today

Want to try them out 👇

- Like this post
- Conect with me
- Comment "DM" below

I’m no longer running Outbound OS by myself

It’s been 1 year since I started running Outbound OS full time 

In that time I’ve:
- served 250+ clients 
- Seen dozens of clients get promoted
- Seen so many become the top reps in their org

But I’ve got to the point I can’t keep managing this all myself.

Running the content, sales, marketing, ops, finance and everything else that comes with a business

Which is why I’m so excited to have Stuart come on as an advisor / chief of staff 

He’ll be managing all the backend so I can focus on what I do best, getting the product to the right people and delivering the best coaching possible 

So I’ll now be acting as just the CRO & CEO

Last month we had a record month as we’re closing in on a 6 figure MRR run rate in the neari future

So to keep up with this growth we’re currently hiring for 3 roles

- A full time setter (SDR)
- A full time closer (AE)
- A full time head coach 

If you want to hear about the details drop me a dm now and I’ll send the form over!

Thank you to everyone who’s supported me and trusted me to help them improve their outbound 

Big things this year ✌️

P.S we’re hiring ASAP so if you want to be part of the founding team to help sellers get better coaching reach out

This cold email GPT bot helped my clients book 124 meetings in Q1 alone

(And it’s 100% free grab it below)

I built this bot after reviewing 10,000+ outbound emails frok my clients across SaaS, fintech, HR tech, and AI.

Then I trained it using sequences that actually worked, real campaigns, real replies, real revenue.

My clients used it to:
→ Source $5K–$50K ACV deals across SMB and enterprise
→ Book meetings with Fortune 100 companies
→ Hit 5–12% reply rates consistently

Now, I’ve packaged everything into a GPT bot you can use today.

Here’s what’s inside:

- Persona-specific email builder
- A classic email re-write
- A lead maget re-write
- A other angle re-write

This is the exact system I give to my coaching clients.

And now I’m giving it away. If you want it

- Like this post
- Comment "GPT"
- Make sure we’re connected so I can DM it

BONUS: Repost this for priority access these always go viral when I drop them.

2020: £8.23 an hour in a warehouse.
2025: £40,000/mo as a founder, all because I learned how to sell.

When COVID hit, I’d just finished my A-Levels.
Everyone was talking about uni, go get a degree, get a career, but I know that wasn’t for me.
I took a bet on myself with no real idea on what was next, so I took any job I could find.

In a warehouse where it was:

- 8-hour shifts. £8.23/hr.
- Face mask. Gloves. Freezing cold.
- Making doors from 6am - 2pm everyday

I wasn’t lazy. I just didn’t know what I was capable of yet.
Then I found commission-only sales.
“No cap on earnings.” Sounded like the golden ticket.

Reality? £250 in 2 months.

Total disaster. But I still believed in myself. Not because I was confident but because I had to be.

My second sales job changed everything.

- They taught me processes
- I Took notes. Wrote scripts. Watched the top reps.
- I Built a system that didn’t rely on guessing and was focused on numbers

It worked, I crushed it built a team of 5 people, was consistently a top performer and even finsihed number 1 in the UK.

So when I broke into tech I focused on building systems again, the result?

→ Never missed quota as an SDR
→ 141% to target in my first AE quarter
→ Youngest AE at a $40B fintech (Revolut)
→ Averaged 135% throughout my career in tech

And now?

I coach 100s of reps and multi million dollar companies to do the same.

All because I learned one skill:

How to sell.
No degree.
No secret sauce.

Just a process and relentless execution.

Sales changed my life.

If you’re in the trenches right now, don’t quit.

You’re building a skillset that can change everything. ✌️

My client booked 5 meetings in 1 day through LinkedIn - it wasn’t luck.

No cold calls.
No inbound leads.
No spammy connection requests.

Just a system built around one thing: intent-based targeting.

Most reps post content and pray.
 
Or they mass-connect and pitch.

We built something smarter: the LinkedIn OS.

It’s made up of 3 key parts:

→ The Signal Scanner
 We identified real buyer intent by tracking role changes, team growth, and outbound pain indicators.

→ The Pain Anchor
 We wrote messages that didn’t pitch they pinned pain to context.
 Every DM opened with a real insight, not a fake compliment.

→ The Momentum Engine
 We used profile views, content touchpoints, and personalized comments to warm the prospect before the message ever landed.

No guessing.
No gimmicks.

Just 5 meetings in 1 day from the right people, at the right time, with the right message.

Want to see the exact message templates behind the LinkedIn OS?

Drop “DM” in the comments and I’ll send it over.

Make sure we’re connected so I can DM it directly.

♻️ P.S These posts can go viral, so repost for priority access

70% of my pipe as an AE came from email

(Copy my templates)

As an AE email was by far my best channel

We didn’t have the best tools to find numbers for calls.

We also had 0 SDRs and everything was self-sourced.

So I had to heavily rely on email to book meetings

So I wanted to share my top-performing emails

It includes:

→ The structure
→ 5 email templates
→ The reason why it works
→ Lavender breakdowns
→ A bonus of my initial email

Want access?

Sharing the link with everyone that:
→ Likes this post
→ Follows / connects with me 
→ Comments 'email'

(here is a response I got from a deal I closed)

P.S These posts can go super viral, if you want priority access then repost this and DM me “REPOST EMAIL” and I’ll get it over to you

I can officially tick the Maldives off my bucket list 🇲🇻


It has been a crazy 2 weeks with being in 4 coutries

- The UK
- Spain (Ibiza)
- Sri Lanka again
- Now the Maldives.

It is honestly one of the most beautiful places I’ve ever been to.

Running around the island on a morning run

Going on a day out to an empty sand bank

Being able to eat great food with a beach view

What excites me the most though is that I get to do all of this whilst running Outbound OS 

We’ve seen huge growth since Q1 and are pushing for a 6 figure MRR run rate by the EOY

With this groeth we are still hiring for a :

- Head coach
- A closer (AE)
- A setter (SDR)

You’ll get to be part of something truly great as we look to help more sellers get the right coaching whilst learning everyday yourself,

If you want to hear about it then drop me a DM!

No alternative text description for this image

“I’m just an SDR”


Oh just an SDR

So you...
↳ Have a network that opens doors for years to come. ↳ Write better cold emails than most marketers.
↳ Have more grit than 95% of people. 
↳ Run time management like a CEO.
↳ Turn objections into opportunities.

Don’t sell yourself short.

You are building a skillset that will change your life.

Here is my message for all of my SDRs that are trying to level up.

- Know your ICP better than your product.

- Record and review your own cold calls weekly.

- Time block relentlessly protect your prospecting hours.

- Use triggers; job changes, team growth, funding etc signals matter.

Do leave out the “I’m just an SDR."

P.S being “Just an SDR” was the start for me to run my own business and travel the world, here was our apartment in Thailand

How I’m averaging a 40.7% reply rate on LinkedIn so you can just copy me

I've recently just launched this campaign on LinkedIn, and the results have been great so far: 
- Over 100 connections sent
- 45% acceptance rate
- 40.7% message reply rate

The process is very simple, and here's exactly how I do it:

1. Have a super clear why now

Always lead with intent. The timing of your message is more important than the message itself.

For me, I'm going after the people who have taken an action and come to my profile:

- Viewed my profile
- Engaged with my content
- Downloaded my free resources

As if they're doing this, they're likely doing it for a reason.

If you are an SDR or an AE at a company, do the same but for people who are coming to your company:

- Company followers
- Company webinar attendees
- Company resource downloads

Anyone who has come to you to show intent is likely closer to the 3% ready to buy over the 97% who don't.

2. Build really good lists

You should always know your ICP / perosna like the back of your hand. The firmographics, demographics, job titles etc.

The more particular you are with your message, the more targeted it is, the more relevant the message will become.

For me, I use Clay to score everybody who shows intent against my ICP to see if they match. If they do, then I move them to the next step.
Start chats, that’s it

Don't pitch, start conversations. Just because somebody is taking intent doesn't mean they have to care about this right now. It's only a potential idea. 

3. So focus on starting a conversation.

In the conversation, we can sell by chat and focus on selling the next step of the conversation and ultimately, sell the meeting.

Ask, what's their goal? Why is that the goal? What have they tried? Then show how you helped others like them, If you follow that process, you will lead people through a natural conversation that leads to meetings.

4. Follow up, it works

If you know they have an issue and if you know you have a solution, it's your duty to follow up.

Following up isn't annoying someone or pestering them or spamming them, it's making sure you can help them.

Send 2 more follow-ups after your initial message to try and get in front of them. If you do this, it will massively increase your amount of replies.

The money is made in the follow-up.

This has just launched but the early signs are great on this.

I think this should maintain around the 30-45% reply rate.

Hope this helps!

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves for more

How to make the perfect cold email

(in 7 steps + scripts)

Cold email can be tough.

But it’s also one if the best ways to build pipeline.

I used this framework to book 100s of meetings.

So let’s get into it!

Step 1: Trigger
↳ Show why you are reaching out
↳ Lead with why them why now

Step 2: Implication
↳ Make a hypothesis on this trigger
↳ Show why they should care

Step 3: Pain
↳ What do they do in their day to day
↳ What potential issues can they have with it

Step 4: COI
↳ Show what happens if they don’t change
↳ Loss aversion is powerful to prospects

Step 5: Social Proof
↳ This builds a ton of trust
↳ Use relevant results of people you’ve helped

Step 6: Solution
↳ What did you do to help others
↳ Keep it brief and build interest

Step 7: Soft CTA
↳ Start a conversation
↳ Don’t force a meeting straight away

BONUS: Data
↳ You need valid emails to get replies
↳ Use Seamless to get the right info

Checkout Seamless' data here: https://lnkd.in/e3bdNm5u

What else would you add to make a killer cold email?

(I also added a bonus follow up email in the comments 👇)

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves & Outbound OS for more

P.S want to finish Q2 strong and set yourself up for a record Q3 150%+?

I’m launchign the summer sprint program this month, if you want the details DM me “SPRINT”

The Perfect Cold Email

Ibiza you have been amazing 🇪🇸


The best thing I get to do with running my business is travel 

Before 2023 I’d never left the UK

But going to new countries is always fun

Ibiza is of course a huge party place, but it’s honestly beautiful 

The old town, the beaches, the culture it’s just amazing 

The best thing, still being able to coach my amazing clients at Outbound OS 

Seeing the wins like 

- Devin getting booking 5 meetings from his first sequence launched after 0 before 
- Jasmine booking her first ever meeting from cold outbound 
- Sam getting 4x more folies through cold email 

Honestly I am so thankful for all the people I work with and everyone who supports me here

Even if it’s a like or a comment I appreciate you 

Now back to the UK for 1 day then flying back to Asia 

Can anyone guess where I’ll be off to?

The best cold call script
(in 5 steps + scripts)

Cold calling can be tough.

But it’s also the fastest way to book a meeting.

I used this script to book 50+ meetings.

So let’s get into it!

Step 1: Permission based intro
↳ Don’t force people to talk to you
↳ Use permission to let the decide

Step 2: Identify challenge
↳ Bucket them into common issues
↳ See if they have an issue you can solve

Step 3: Tailor your pitch
↳ Show how your features solve their problems
↳ What results did it lead to for companies like them

Step 4: Close
↳ Book the next steps
↳ Give them days to make it easier for them

Step 5: Highlight next steps
↳ Get them to accept the invite on the call
↳ Answer any questions they may have in the meantime

BONUS:
↳ Use Tango to add all the notes to your CRM
↳ Save time on admin work so you get more time selling

What else would you add to make a killer cold call?

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves for more

P.S want to finsih Q2 strong and set yourself up for a record Q3 150%+?

I’m launchign the summer sprint program this month, if you want the details DM me “SPRINT”

The Best Cold Call Script

The 4 best CTAs to boost cold email replies

(Boosted reply rates from 3% to 11%)

Your CTA can make or break your email.

- Too vague and you get ignored.
- Too pushy and you get ignored.

You need the goldilocks zone, just right

So here are 4 CTAs I’ve tested that consistently outperform the rest:


1. The Lead Magnet CTA

This is giving a valuable resource wiht no ask.

You want to make it a no brainer to say yes, what could you give to help them

Make sure the resoruce is related to the context / pains in your email

Structure + Example:

We made a {resource} on {topic}, want me to send it over?
We made a doc on our top 5 emails that got 10% reply rates, want me to send it over?

Why it works:

You are making their life easier, why would they say no?!


2. The Soft Call CTA

This is a classic and it still works for a reason.

You are not begging for time, or sending a link to a demo, you’re starting the conversation.

The lower the friciton of the ask, the higher % chance they respond. Mke it effortless.

Structure + Example:

Think this could help your team?
Worth a chat?

Why it works:

It is easy for the prospect to say yes too, we just need the intial yes.


3. The Value-Driven CTA

This is similar to the soft call to action, but we're tying it to getting them a desired result.

The key to this working is really understanding your ICP and knowing the KPIs they care about.

If you can offer a chance for them to make it easier to hit their numbers, they'll say yes.

Structure + Example:

If we could help you {achieve outcome}, would that be worth a chat?
If we could help your team get 10%+ reply rates, would that be worth a chat?
Why it works:

Again you are tying the chat to only if you can help them hit their goal, this is a simple yes.

4. The Video CTA

This is one of my favorites, as it's often one of the least used.

Most reps aren't willing to go the extra mile.

Make it easy for them, offer to give them a video to explain the context of your email further.

Structure + Example:

Mind if I share a quick video?
Mind if I send you a 2m Loom?

Why it works:

Again, you're offering to give them something with no ask. Reciprocity always works in sales.

If you’re struggling to get replies…

Try testing these CTAs in your next 10 emails.

Track reply rates. Tweak wording. See what lands best with your audience.

P.S If you want me 5 best email frameworks for free, get them in the comments! 👇

The top 4 sales nav filters 

(and how to message each)

If you want replies, you HAVE to lead with relevancy

So here are 4 filters I’d use today and how to message each one for context + conversion:

1.⁠ ⁠Following your company

If a prospect is following your company, it’s unlikely they’ll be doing it for no reason.

Maybe they have used your product before, maybe they are just a fan, either way it’s great.

Talking to people who’ve already heard of you is 10x easier than a complete stranger.

What to say:

“Hey {name} saw you’re following {your company} on LinkedIn, curious do you just like our content or are you looking into {what your company does}?

This is super simple and looks to start the conversation; no matter what they say to this it gives you an in.

2.⁠ ⁠Viewed your profile recently

ALWAYS start with the people who know who you are.

This is why posting content is such a hack, as it can lead to thousands of relevant viewers every week.

What to say:

“Hey {name}, noticed you checked out my profile. Curious, are you just enjoying the content or looking to {achieve outcome you provide}?

We don’t assume why they are viewing instead, we look to just initiate a chat, from here we can take it to a meeting if it makes sense later 

3.⁠ ⁠Changed jobs 

Decision makers are brought in to have an impact.

They will want to show they are positively impacting the company and most budget is actually spent in the first 3 months, so get in there early.

What to say:

“Hey {name}, noticed you recently joined {company} as {title}. Thought you could be looking into how you’re managing {issue}

Most people typically {pain}

How are you managing that today?

With this, we lead with the trigger, tie to what could be an issue, show we know their world by explaining the issue, then ask an open-ended question to start the chat.

4.⁠ ⁠Posted on LinkedIn

If people are active on the platform the chance they will respond is SO much higher.

So use their posts as a reason to start a chat, lead with the topic and go from there

What to say:

“Hey {name} loved your post about {topic} last week. {share your thoughts on it}

How are you going about managing {issue} at the minute?

Key thing here is to be genuine, actually read their post, and send a thoughtful message, not a pitch slap.

LinkedIn can be one of the best platforms when you use it well, hopefully, this helps as a base for you!

I also attached a bonus message example in the comments, Go check it out! 👇

P.S. If you want my free LinkedIn templates, get them in the comments below 🙂

The $100K SDR Stack

(Everything I'd use & the flow I'd follow)

The workflow + tools I’d give any rep to book more with less

$100K/year SDRs don’t just send more emails.

They build systems that do the heavy lifting.

This is the stack I’d give any rep who wants to

→ Book more meetings
→ Spend less time guessing
→ Let tools like Clay do the manual work

Here’s the full breakdown 👇

From 4% to 12% reply rates

The 5-step Cold Email OS I still use today

Cold emails are tough.

But after thousands of emails, I've learned a few things

So I wanted to give you my exact Cold Email OS system.

This is exactly what I used to:

- Reach 12% reply rates
- Book 100s of meetings through email
- Train 250+ reps on how to build pipeline

Hope you find it useful!

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves for more

P.S Want my exact cold email frameworks grab them in the comments for free

From 4% to 12% reply rates

1 year ago he was a BDR hitting 75%
Today he’s an AE who just closed a 6 figure deal
Meet my first ever client Emmet

This is Emmett’s story about what happens when you stop guessing and start running a system.

Emment was my first ever coaching client, and he was doing what most do:

→ Sending emails without signal
→ Cold calling without a clear opener
→ Guessing his way through sequences

He had the work ethic.

But not the workflow.

So we rebuilt it from the ground up:

→ Built an outbound operating system
→ Clarified his ICP and targeting rules
→ Created repeatable messaging frameworks
→ Set up a multi-channel sequence that ran daily
→ Reviewed and refined weekly using a feedback loop

He didn’t get lucky.

He got intentional.

Within months, he was outperforming his team.

Got promoted to AE.

And just closed a $130,000 deal — 100% self-sourced.

No fluff.

No gimmicks.

Just a process that compounds over time.

Sales isn’t about hoping.

It’s about building systems that work without willpower.

And that’s exactly what Emmett did.

I’ll be helping 4 AEs or SDRs / BDRs like Emmet in my 10 in 30 program.

We'll work together to book 10 meetings in 30 days from pure cold outbound, if you want to hear the details of the program DM me “10” now

A useful piece of sales advice

Don’t worry about sounding perfect on a cold call.

Don’t stress if someone hangs up on you.

Don’t overthink every line in your email.

Don’t get anxious sending a follow-up.

People have their own things going on.

The harsh realtiy.

Nobody cares.

Just go sell.

Enjoy it ✌️

Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves for more

I’m back in Sri Lanka! 🇱🇰


Sri Lanka is one of my favourite places that I have ever been to

- Beautiful beaches
- Friendly people
- Great culture

If you are looking for somewhere that is still a real authentic Asian country then you’d love it here.

Last year I came here around this time but things were different.

- I was just building the original Outbound OS
- I had just quit my comfortable AE role
- I commited to betting on myself

My salary halved when I quit my role but I knew it had so much potential.

So to come back 1 year later making 10x my salary is a crazy feeling.

So greatful for everyone I have worked with in the past year.

The people who trusted me when I was just building everything out.

The people who told me to commit and showed me what was possible

The AMAZING people I’ve met on this platform (Way too many to list)

So truly thank you! 

I’ll be here until Wednesday then be heading to the Maldives. 

Then to Cyprus or back to Thailand I haven’e decided yet.

Let me know if you have recomendations below!

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