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Aaron Reeves

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Over the past few years, I successfully transitioned into B2B sales, never missed quota & launched my own coaching business. My mission is to help 100,000 reps book more meetings with proven systems. I help SaaS sellers implement systems, use proven frameworks and book more meetings in a sustainable and consistent way. I'm the founder of Outbound OS My portfolio: → I'm the founder of the Outbound a community of 1000+ salespeople → I run Outbound OS premium to teach sellers how to book 30-50% more meetings in 90 days → I train sales teams on the systems and frameworks needed to consistently build pipeline → I work with B2B companies to help advise on operations and their processes My results: → Over 130%+ average quota attainment → Never missed quota → Top rep as an SDR → Coached 40+ reps 1-1 to over-achieve If you want to learn more about how I did this, you can join my newsletter: → GO HERE: https://aaronreeves.ck.page/newsletter If you want to explore 1:1 coaching or consulting book a call here: → GO HERE: https://calendly.com/hello-aaronreeves/strategy-call If you want to join the B2B Outbound Academy (Free): → GO HERE: https://www.skool.com/b2b-sales-university-5171/about If you want to join the B2B Outbound Academy Premium: → GO HERE: https://www.skool.com/outbound-os-community/about TikTok:@aaron.reeves.sales YouTube: @aaronreeves X:@aaronreevessales

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Aaron Reeves's Best Posts (last 30 days)

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How to write a cold email follow up (in 5 steps): This got me 5+ meetings a month alone This is called the 3rd party resource bump, shoutout to Lavender 💜🔮 www.ora.im team & 💜 🔮 Will for creating this. He is one of the best cold emailers and I learned a ton from him. 1. Bring up the resource Use a resource from a big-name provider, make sure it’s relevant to your niche. In this example to a sales leader I’m using outreach as most have heard of them so it’s more credible. Don’t use your companies own resources as they’ll be inherently biased. 2. Tie it back to what could be a focus Relevancy is everything when sending a cold email, so make sure to tie the resource back to something they could care about. This could be the first time they’re seeing your email, so you always need to include why you are reaching out in there. 3. Explain the value Everyone talks about “adding value” so show how what you sent can actually make their life easier. Make sure the blog has real actionable insights they could use today. 4. Pre-empt their objections People will always think, “but it probably won’t work for me because of x” so it’s your job to call it out before they say it. Pre-empting an objection is always easier than trying to overcome it. 5. CTA back to original email The initial email has all the meat of relevancy and why they should care, so push them back to it. You can also do this as a P.S statement. One of my clients who’s an ENT Account Director used this + the initial email i shared last week & booked 4 meetings in a week. Cold email still works, you just have to approach it the right way! What is our favourite follow up email? P.S I’m working with 2 more SDRs & AEs who want to set themselves up for promotion by crushing their quota in my Q2 Fastrack Program. If you want the details, DM me “OS” limited slots available


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    How to script a voice note (in 5 steps): This got me a 38% reply rate The screenshot is in the comments if you want the proof. Let’s dive into the framework. 1. Trigger Lead with relevancy first, why in particular are you messaging this person at this time? What has happened in their world, make it all about them, example: “I'm reaching out because I saw you have offices in the UK & across Europe.” 2. Pain & Cost of inaction Now get into a common pain, use the things you hear daily from your prospects. Then the most important part is to show how NOT changing and staying the same negatively impacts their KPIs, example: “Typically when I speak with CFO's operating globally they say that they have to deal with multiple currencies every day, but they lack clarity on their rates. Meaning they can be overcharged by $500 for every $10,000 they bring in in revenue.” 3. Social proof & solution Now we want to show people we helped & the specific desired outcome they achieved from it, the bigger the gap from the pain (current state) to where they could be (desired state) the better, example: “Not sure if you’ve heard of Revolut, helped Pergulx save $38,000 i 2 months by offer the interbank rate so you know that you are getting the best price at that time with no fees.” 4. Soft CTA Have a simple ask with the goal to spark a conversaation, don’t overshoot and push for a meeting get a reply, example: “Let me know if that sounds interesting, I'd be happy to have a conversation and discuss this more if this is a priority of yours.” We don’t beg, we don’t feature dump, instead. Make it all about them, not you. Have you tried voice notes in your outreach?


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      At 20, I was a top SDR. At 21, the youngest AE at a $45 billion fintech. (Here is how to progress fast) At 21 I was closing deals for Revolut a $45B fintech… …12 months earlier I was cold calling strangers as a new SDR. The thing I love about sales is it’s performance based. People don’t care about your age, or where you come from, if you can sell you’ll get rewarded. But most reps miss the key factors to grow quickly, here are my 3 main tips that helped me get to AE in under 12 months. 1. Always Be a Student “Behind one mountain, there is another” this sums up sales perfectly. There is always another level, another role & another skill for you to master. Even though I did great as an SDR I knew I’d need to learn a new skillset to become an AE. So I started to learn, you can learn from tons of places like: - Podcasts - Sales books - Youtube videos - Paid coaches or mentors I did all the above and even now I prioritize education to learn new skills. You ability to grow will determine how quickly you can progress in your career. 2. Focus on Systems. The biggest thing what separates good sellers from the great ones is their consistency. The top reps have a process to hit their numbers month after month, if you want to get promoted the best way is to crush your current role. The easiest way to build a process is to document everything: - How do you find accounts - How do you write cold emails - How do you structure cold calls - How do you craft a sequence for prospects The more you have down the more likely you are to do it the same way again & again. 3. Align With Your Manager It sounds obvious, but make it clear to your manager that you want to be promoted. Talk to them about your goals and set up a plan of what you need to do to get there. This is something I wish I did with my head of sales when I was an SDR, as I thought their was no path to AE because I didn’t ask about it. So ask them what you need to do, if there’s a realistic timeline, will anything need to happen internally for it to happen etc. You can’t get promoted if they don’t know you want it. _ There is no linear path in sales. But if you turn up, hit your numbers and align on how to get promoted with your manager. You’ll fastrack 90% of reps. What other advice would you add to get promoted? P.S I’m working with a small group of SDRs who want to set themselves up for promotion by crushing their quota in my Q2 Fastrack Program. If you want the details DM me “OS” limited slots available


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      How I’d write a cold email at Deel (Full example & breakdown) Deel is one of the biggest HR providers in the world. They are one of the leaders in this space and have hundreds of great reps. If I was one of those reps, here is how I’d write a cold email there. 1. Trigger Lead with something relevant, what has happened in their world / their business that could make now a good time for you to reach out. ALWAYS lead with the research that you have done. 2. COI Cost of inaction is key in cold emails, it takes a lot of energy for people to change, time, money, processes etc. So you have to show them why that effort is worth it by emphasizing what they loose by not changing. 3. CTA The one aim of a cold email is to get a response, so always finish with something simple and low friction to increase the chances of a reply. Make it easy for them to say yes too. Here is the full example: Subject Line: US Expansion John, noticed that Gong opened up 3 new offices in Florida last quarter. Curious how you're tracking employee payroll for the new US hires. Companies usually have separate payroll providers for each country. So it often leads to a fragmented process & 18% higher costs for the HR department. We helped Apple reduce their HR costs by 12% with our platform. Think this could be worth a chat? Why does this work? It focuses on their world & their pains, I only talk about our solution when I am showing how we have helped others. Another big point is how the emails structured, short but still contains all the key info needed. I’ve had the pleasure to coach multiple reps at Deel and this approach has always worked great with them. What would you add to this cold email? P.S I’ll be helping 4 AEs or SDRs / BDRs in my 10 in 30 program. We'll work together to book 10 meetings in 30 days from pure cold outbound, if you want to hear the details of the program DM me “10” now


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        I reviewed 30 cold calls from SDRs last week. Here’s why 24 didn’t book a meeting: 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗜 𝘀𝗮𝘄: 25 reps avoided objections, they paused, panicked, or skipped past them 21 reps stumbled through their pitch, rushed, low energy, and full of filler 17 reps lacked structure, calls felt scattered and lost momentum early 10 reps asked closed questions, killed flow and shut down discovery 1 rep reframed an objection and booked a meeting 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗿𝗲𝗽𝘀 𝗱𝗶𝗱: Tackled objections head-on, then redirected the call with confidence Spoke with clarity and control, pacing matched the prospect Used a simple structure, opener, pain, pitch, close Asked open questions, pulled out real context Stayed calm, even when challenged 𝗦𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝗳𝗲𝘄 𝗽𝗼𝗶𝗻𝘁𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗰𝗮𝗹𝗹𝗶𝗻𝗴. Objections don’t kill a call. Your response to it does. It’s not just what you say. It’s how you say it. What are your top cold calling tips? P.S. I’m working with 2 more SDRs or AEs who want to set themselves up for promotion by crushing their quota in my Q2 Fastrack Program. We start next week on the 25th and will be working together to build a system to book cold outbound meetings every month DM me “OS” if you want in!


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        The top 5 tiggers from 2500+ hours prospecting (Examples included) Outbound is tough. But after thousands of hours prospecting, I've learned a few things. So I worked with the Aomni team to bring you this list. Let me know which one is your favourite! BONUS: Remembe,r messaging is key. Here are a few key tips: ↳ Focus on their pain, their day to day ↳ Show the cost of inaction, why change? ↳ Then finish the message with a simple CTA Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves for more


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        How I wrote initial cold emails at Revolut (Full example & breakdown) Revolut is one of the biggest fintechs in the entire world. One of the biggest use cases was the FX service. So here is how I write emails & what I focused on as a whole. 1. Persona The main persona we sold to was finance leaders, their KEY metrics are around costs, rates and making sure they are efficient. So I made the numbers super clear to emphasize this. 2. Trigger The best trigger is relevant + personal. In this example the relevancy is about the expansion, which creates a use case for GBP USD (FX needs) then the personal side is from the FY reports showing it’s just for this company. 3. CTA Then the CTA is all framed about the value prop, if I could help you achieve a result that you would love, then would it be worth a chat. These work great to start a conversation. Here is the example: Subject Line: FX Fees Was reading through your FY24 annual report John and saw you are expanding to the US from the UK. With the expansion, curious how you're planning to manage currency conversion from GBP to USD? Most companies use high street banks with 3% FX Fees, meaning if you hit the revenue forecast from your report for FY25 that could be as much as $300,000 in fees. Deel paid 0.4% on average with our FX solution & saved $50,000 in extra fees. If we could save you costs on transactions, would that be worth a chat? Why does this work? It is hyper relevant to the company, as @sarah Mackenna says “Show me you know me”. Then the email was fully focused on the pains that relate to a finance leader. Finishing with a simple CTA to start the conversation. What would you rate this could email? P.S I’m working with a few more SDRs or AEs who want to book 10+ meetings a month through cold outbound with Q2 Fast track Program. If you want the details DM me “OS” limited slots available


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        “I’m just an SDR” Oh just an SDR So you... ↳ Have a network that opens doors for years to come. ↳ Write better cold emails than most marketers. ↳ Have more grit than 95% of people. ↳ Run time management like a CEO. ↳ Turn objections into opportunities. Don’t sell yourself short. You are building a skillset that will change your life. Here is my message for all of my SDRs that are trying to level up. 1. Know your ICP better than your product. 2. Record and review your own cold calls weekly. 3. Time block relentlessly protect your prospecting hours. 4. Use triggers; job changes, team growth, funding etc signals matter. Do leave out the “I’m just an SDR." P.S being “Just an SDR” was the start for me to run my own business and travel the world Trust the process


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          How I write a cold DMs (in 3 steps): This got me 12% reply rates every month 1. Trigger Lead with the reason you are reaching out, what has happened in their world to make now a good time for you to message them. make it personal and relevant to what you solve for. 2. Compliment Then give an authentic compliment on this, something that shows you actually took it in. The law of reciprocity works, so give them a real compliment. 3. CTA Then finish with a simple CTA to just continue the conversation, n pitch, no meetings, just a chat. From here you can guide it to a meeting. BONUS: Use a P.S You don't have to do this, but for your top prospects it's worth spending the extra time to show this message really is for them. If people see you've really taken the time they'll be more likely to respond. Have you tried this approach? P.S I’m working with a small group of SDRs or AEs who want to set themselves up for promotion by crushing their quota in my Q2 Fastrack Program. If you want the details DM me “OS” limited slots available


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            As a new AE I struggled to ramp I felt like I was back to square 1 I thought crushing SDR quota would make AE easy. I was wrong. A few months prior I was hitting 150% as an SDR. But as an AE everything changed, what worked as an SDR didn’t work now. 2 months into ramp I was only at 50%, in my last month of 3 I finished at 141%. Here are the 3 things I wish I did differently looking back. 1. 80/20 Rule I was learning a new ICP, new person & new product. So I was reaching out to EVERYONE, the reality was some accounts were so small they were not even worth reaching out to. What I should’ve done was: - Look at the biggest recent deals closed on the CRM - Look for patterns; what industry, what headcount, what use case - Look on sales nav for look alike accounts based on my new ideal ICP The best outbound is going after accounts that look like your current customers. Leaning into this approach would’ve allowed me to create releavnt messaging to accounts that could have a large ACV. 2. Use Tech Our stack was Sales Nav & Salesforce…. that’s it. No dialer, no enrichment provider, no other database. The reality is you have to take matters into your own hands. ALL the top AEs were paying for their own tools stuff like; Lusha, Clay, Apollo etc. If I could go back the first thing I’d do is buy Instantly.ai, Clay & FullEnrich. This whole stack would’ve been $276/mo, but would’ve allowed me to send relevant emails & find prospects to cold call. But more importantly it would’ve saved me 4h a day of manual work I was doing. 🏍benyamin talks about this but most orgs don’t care if you win, they are built on a model to churn out reps, so take it into your own hands. 3. Cold Call More I made excuses, “I don’t have a way to find numbers”, “I don’t have the time” Truth is I just didn’t want to. The phone truly is the best way to build pipeline. If I had got 1 data provider & picked up the phone for 2h a day I would’ve booked way more meetings. The things you don’t want to do right now will often give the biggest rewards down the line. Do the hard stuff, you need to. After a ramping, Outbound OS picked up to the point I was making more than my salary so I left. Was the role the right one for me? No Did I rush into becoming an AE? Yes Main my advice is don’t rush it, find an org that aligns with you & sets you up to win. But if you are in an org where it’s not ideal, nail down your ICP, take your success into your hands & do the hard stuff everyday. What would your main advice be to ramp as a new AE? P.S The skillset of prospecting & closing changes my life, don’t rush it just commit to learning


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              2 years ago, I had never sent a single outbound email. Today, I’ve helped my clients source $10M+ in pipeline from Outbound. 👇 I use to have no process for my outbound. It was unpredictable and unscalable. I knew if I didn’t build a process I’d stall out... and I’d probably get fired. So I invested time & money to learn systems, from dozens off top sellers at orgs like Gong & Salesforce. And it helped me build my entire outbound machine from scratch. I messed up so many times and even questioned if it would ever work for me. But once it started clicking, the results were wild: - 9% reply rates on my emails as an SDR - Hit quota for 18 months straight as a seller - Coached 100+ reps last year, and they sourced $10M+ in pipeline With the system, it changed everything for me. So I took 10 hours last week to document my whole process for emails and share everything I learned. I talk about: - How to structure initial emails - How to structure follow-up emails - How to write your emails to get replies - Full examples & templates that you can use today Want a copy? Send me a connection and comment "OUTBOUND" and I'll DM you the playbook on how my clients generated $10M+ in pipeline from cold outbound. (Must be connected so I can get it over to you)


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                Being an AE is easy. You just need to be good at: → Cold calling → Prospecting → Social selling → Cold emailing → Following up consistently → Handling objections mid-call → Qualifying without an obvious agenda → Booking meetings that don’t reschedule → Finding decision-makers in complex orgs → Negotiating without discounting your worth → Closing deals without chasing for signatures → Building rapport without sounding too salesy → Onboarding clients without losing momentum → Running discovery that actually uncovers pain → Managing your CRM without dropping the ball → Forecasting revenue your VP can actually trust → Blocking your calendar to protect deep work time → Giving demos that tie directly to those pain points → Researching competitors who change every quarter → Staying relevant in a space that evolves every week Simple, right? Yeah… being an AE is *tough.* But one thing makes it easier: Systems. The more repeatable your process, The more consistent your results. Here are all my free systems that I’ve shared: - Email templates: https://lnkd.in/eU3mChSh - My top triggers: https://lnkd.in/eUYAwsDR - LinkedIn DM templates: https://lnkd.in/eSPrxpaQ Use your processes! P.S. Which of those skills took you the longest to master? P.P.S the skillset isn’t easy but it can open so many doors so commit to the process!


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                  My “No brainer” email framework booked me 10+ meetings monthly Here is how you can use it too “Make an offer so good people feel stupid saying no.” - Alex Hormozi Give someone an offer that is an obvious yes, then after they se the value you can transition it to a meeting. So here is the process to make your own “No brainer” email 1. Trigger Always lead with relevancy, why am I reaching out to you right now. The more specific your reason is the better. Show you’ve done your research, example: “Noticed Acme has offices in the UK & EMEA” 2. Implication Now “Poke the bear” get them thinking about their situation and aim to peak their curiosity, example: “Curious how you're managing the exchanges from GBP to EUR.” 3. Pain Talk about THE MOST common pain you or your AEs hear. For me that was typically people didn’t know they were overcharged, example: “Most businesses lack clarity into their rates & can end up paying 4% on every transaction instead of 0.4% on average.” 4. “No brainer offer” Now give them a painkiller, a super-fast way to solve their pain or see if they have issues. Once they are bought in and realise they need your solution, example: “Could I send a free FX comparison to see if you’re being overcharged?” Bonus: Use a P.S This is so underused by sellers, but you can use it to attach social proof, pre-empt objections or even give more value, example, below: “P.S {Social proof} used this & realised they were paying $50,250 in extra fees per quarter.” This email was not my best as you can see how I’d improve it looking back with the examples above. But the point is the offer is SO GOOD they wouldn’t say no anyways. Give this a try and let me know what you think!


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                    71+ meetings I booked in 2023 started with a cold email. Here’s how: All of them followed my “TIPS” framework: T - Trigger I - Implication P - Pain S - Social proof, solution, soft cta Step 1: Start with a Trigger ❌ Hey, [prospect] hope this email finds you well… ✅ Hey [name], noticed that your sales team grew by 12 AEs in the last Q No fluff, get straight into the reason why you’re reaching out, be relevant. Step 2: Implicaiton ❌ Our product is a streamlined optimized all in one solution. ✅ When teams grow, typically that means there’s a focus on how to ramp all the new hires. Don’t jump into your features, instead tie the trigger into a potential issue they face. Make sure it’s a common issue, talk to current customers or your AE to understand what issues your buyers are going through. This is essential for the setting up the next step. Step 3: Pain ❌ We offer a free onboarding, and an AI platform that shows all metrics ✅ Most VPs say they lack the time to coach the reps 1-1. So reps take 4+ months to ramp and the FY targets become nearly imposisble to hit. This step is ESSENTIAL. Talk about a common pain and the cost of ianction. What is the issue and WHY should this person care to solve it, why can’t they just leave it. Nobody cares about your features, features only have value when they solve issues. So always dig into the pain before bringing up This was just a breakdown of the first 3 stages If you want the framework, with real examples & a training video on how to use it; - Like this post - Connect with me - Comment "TIPS" below Also let me know how you approach your cold emails below 👇 P.S I’m working with a small group of SDRs who want to set themselves up for promotion by crushing their quota in my Q2 Fastrack Program. If you want the detail,s DM me “OS” limited slots available


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                    How I find high intent leads in 2 minutes 50+ warm leads a week 1. Open up salesnav Salesnav is the single best data source for finding leads. But you have to know how to use the filters correctly. 2. Set up your personas This will save you so much time, save the most common people you prospect to. For examle; Above The Line - Sales Leaders (Seniority = Director or CXO or VP) (Function = Sales or Business Development) 3. Input your ICP Go onto “Lead Filters” then input the info of your ideal customers. The more detailed the better, as this will make your messaging more specififc, add filters like: Headcount, company type, location, industry. 4. Toggle on “Changed Jobs & Posted on LinkedIn” New leadership has been brought in for change, they spend 75% of their budget i the first 90 days, so go after them! Reach out and how how you can help them hit THEIR personal KPIs in their new role with your solution. 5. Toggle on “Connection” or “Connections of” or “Past Colleagues” If you are already connected and know them, you already have established trust so reach out. If you have mutual connections, try and get a warm referral (much higher response rate than cold) If you have worked with them before and know them, use that to your advantage. Look for the warmer leads! Make your life easier. 6. Turn on “Save search” This way everytime new leads match your criteria you’ll be updated and notified. You can check this every week to have a bunch of great leads to go after. Name it also so you remember what it is. Would you try this workflow?


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                      If you book 0 meetings by email, stop.      Remove:      1. Long subject lines   2. Wasting your preview line   3. Writing about your product   4. Having 100+ word emails   5. Long, confusing CTAs      Instead:      ↳ Use 2 word subject lines   ↳ Get straight into your trigger   ↳ Talk about their pain   ↳ Keep your emails 50-75 words   ↳ Keep CTAs to 3/4 words      Be efficient with your outreach.      P.S. if you want 5+ of my go-to email templates for free - Like this post - Connect with me - Comment "email" below


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                        How to book 1 meeting a day with cold calls This helped me hit 187.5% as an SDR 1 - Data: You HAVE to get valid numbers. Personally I’d be using Seamless for all my data as they give good verified numbers to call → Use this link to test it out for free: https://lnkd.in/e3bdNm5u 2 - Metrics: I’d track everything and use your stats to see exactly how many dials you need to make. Dials → Connects → Conversations → Meetings booked. For example 60 dials → 4 connects → 2 conversations → 1 meeting 3 - Activity: Based on your numbers, you’ll know how many dials to make, but I’d personally I’d be aiming for at least 60 dials a day in 2 call blocks to break it up. Here is the framework I’d use to convert on these calls, I call it the P.I.T.C.H framework: Step 1: Permission-Based Opener “Hey [name] it’s Aaron calling from [company name] did you have 30 seconds to hear why I’m reaching out?” 9/10 they’ll give you the time, people don’t want to be forced into a conversation for me a PBO works great. Step 2: Identify Challenges “I’ve been speaking to a lot of [title] like [name] over at [company] and what I typically find is they have two of the same major issues. Either [main prospect issue & the negative outcome for the business] Or [second prospect issue & the negative outcome for the business] Does that resonate or am I off base here?” Features only have value when they solve real issues, so talk about issues first. Then ask them a few questions to understand their situation & what the issues are impacting. Step 3: Tailor Your Pitch “Great well [name] based on what you’ve shared it sounds like [speak about the problem they identified]. We helped [case study] overcome these exact challenges by [explain how they got solved it with your product] leading to [desired outcome] Curious, does this sound interesting to you?” Always relate back to the issues you found they had earlier Step 4: Close “Well look I know I called you out of the blue, would you be opposed to scheduling a quick 15m call, where together we can explore this further and decide if there’s a potential fit? Would [time & day] or [time & day] work for you?” Don’t try to close the sale, just close them on the next steps of getting a true time locked in. Step 5: Highlight The Next Steps “Perfect I’ll send you a calendar invitation on a confirmation email now is {insert email} your best email? Great do you mind just accepting it so it’s locked in? Did you have any immediate questions or did you want to save them for our call on [day]? Amazing look forward to speaking with you on [time & day].” Always always get them to accept the invite on the call, this alone can massively increase your show rate. If you follow this you’ll start booking meetings everyday through the phone. But it all starts with great data so check out Seamless! What would you change about this approach?


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                          How to write a cold email (in 5 steps): This got me 9% reply rates every month 1. Trigger Get straight into the reason you are sending them an email, make sure it is relevant to the issues you solve for and personal to the company the email is to, example: “Was reading through your FY24 annual report John and saw you are expanding to the US from the UK” 2. Implication Based on that key event, what could be a key focus for them, plant the seed of the issue or “Poke the bear” as Josh Braun says, example: “With the expansion, curious how you’re planning to manage currency conversion from GBP to USD?” 3. Pain: Now is when we get into the main issue and more importantly what happens if they stay the same and don’t fix it, example” “Most companies use high street banks with 3% FX fees, meaning if you hit the revenue forecast from your report for FY25 that could be as much as $300,000 in fees. 4. Social Proof + Solution People don’t care about what you do, they care about what you’ve done for others. SO show how you helped people like them avoid the issue. “Deel paid 0.4% on average with our online bank & saved $50,000 in extra fees.” BONUS: The bigger the gap from the current state (their pain and what it leads to) to the desired state (where you’ve helped similar companies get to) the better! So use metrics or stories to help it resonate 5. Soft CTA Don’t dive straight into trying to book the meeting, instead try & start the conversation, tie it back to your value prop too to help it stand out. “If we could save you costs on transactions, would that be worth a chat?” What would you change about this email? P.S I’m working with a small group of SDRs who want to set themselves up for promotion by crushing their quota in my Q2 Fastrack Program. If you want the details DM me “OS” limited slots available


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                            Here's how I’d write a cold email as a rep at Gong (Full example & breakdown) Gong is a great platform & one of the most famous on here. In this example I am just talking about one feature as an example. As I did this here are the main things I’d focused on: 1. Persona What a CRO cares about is different to to a Head of Sales which is different AE manager. So know who youa re selling to and what KPIs do they really care about, show how you make their life better. 2. Trigger Always have a great reason to reach out. In this example I used a different take on the classic “Recent hire” by adding in I have spoken with their team to build a strong relevant POV. 3. Pain Show the issues with their current process, but always add in the COI (cost of inaction). If nothing changes how does that negatively impact them, show that stats quo is the enemy. Here is the example: Hey Jon Heard from Jake and Susie that they're spending hours each day updating Salesforce. Curious how you're planning to track forecast accuracy in your first 90 days. Usually when reps update things by hand, it gets pushed to the side. So only 35% of manual updates are even close to accurate ACME improved forecast accuracy by 61% using Gong. It updates timelines for reps so they can sell, not update fields. Think this could help in your first few months? Why does this work? I clearly show the message is for this person by referencing their team, I then tie it to a potential issue and emphaise the pain of not changing. Then show relevat social proof and finish with a simple no pressure CTA. I don’t fully know Gong’s value prop but I hope I did it justice! P.S I’m working with a few more SDRs or AEs who want to book 15+ meetings a month through cold outbound with Q2 Fastrack Program. If you want the details DM me “OS” limited slots available


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                              Cold Call 1: Voicemail. Cold Call 2: No answer. Cold Call 3: Not interested. . . . Cold Call 53: 2nd meeting booked. This is reality of cold calling. Sales isn't a game of quick wins, it's about compounding your effort. Remember that we will have tons of NO's before those few YES's we're looking for. This is the sales game: - Be persistent. - Be disciplined. - Be willing to take action The one who keeps turning up will always win. Who agrees!


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