Outbound OS

CRO & CEO

Reps & companies come to me when they need to book more meetings.

From what started a few SDRs as a passion project evolved into directly coaching 100+ reps, 30,000+ downloading my content, building a brand of 65,000 across platforms & dozens of companies working with me to improve their outbound.

More meetings, more pipeline, more deals. From real systems.

- How to prospect & build great lists 
- How to hit quota month after month
- How to do outbound that actually converts 

Coaching reps at start ups all the way to the worlds biggest SaaS companies like Salesforce, Deel, Hubspot etc.

Supporting companies from pre-seed to series A and beyond.

Company sizes: Founder led sales all the way to large enterprise teams

Founder

Clay

Making content to show how easy clay can be for SDRs, AEs and all sellers

Content

I use clay, talk about clay and make content for clay

Partner

Common Room

GTM Advisor

Revolut

Results:
🚀 Q1 2024 - 141.8%
- Joint 1st in OB’s closed (UKI new starters)
- 3rd in IB’s closed (UKI new starters)

Q2 left to pursue my own business

Responsibilities:
- Managing the full sales cycle (SDR, AE & AM responsibilities)
- Generating B2B opportunities through multiple avenues (Email, Calls & LinkedIn)
- Prospecting & selling into key decision makers (C-level only)
- Providing a consultative sales approach through complex deal cycles

SMB Account Executive

Fruugo.com

#1 SDR in US / Nordics | Averaged 129% Attainment | Promoted to ENT for consistent performance | Never Missed a Monthly Target

Results
Q4 2023 133% to Quota
- October 100%
- November 150%
- December 150%

Enterprise & Mid-Market Sales Development Representative

Results 

Q3 2023 121% to Quota
- September 125%
- August 114%
- July 123% 

Q2 2023 133% to Quota
- June 100%
- May 187.5%
- April 100%

Ramp - 140% to quota

Mid-Market Sales Development Representative

Strike

Working fully remote for an online estate agent

- 100+ properties sold STC in first 3 months
- Number #1 in sales & commission out of all the new starters 
- Top 5 on the leaderboard my second month (35+ sellers)

Sales Negotiator

The Experiential Company

Business Development Manager

Acting as a leader, still in the field day to day selling but also training a team

- Consistently top 3 performer in the office
- Built a team of 5+ reps
- Ran team training 
- Coached based on KPIs & metrics

Team Leader

Promoted to Team Leader in 2 weeks for exceeding quota

Sales Executive

Verisure

My first sales role, commision only face to face sales.

I sucked! In 3 months, I sold 1 unit.

But I knew I had potential in sales...

Founder, Outbound OS | Proven systems for SaaS sellers to book 30-50% more meetings in 90 days

A few years ago, I was a broke commission-only seller, struggling to make a living.

Fast forward to today:

→ I’ve built one of the fastest-growing B2B sales coaching platforms.
→ I’ve helped 250+ SaaS sellers book more meetings using systems, not spam.
→ I’ve coached top reps at companies like Deel, Hubspot, Salesforce, Gong, ServiceNow and more

But this isn’t about me.

It’s about giving every rep the systems I never had.


What I do:

I teach tech AEs / BDRs how to book 10+ meetings a month through cold outbound using proven systems.

No fluff. No guesswork. Just frameworks, training, and tools that actually work.

MY WORK

→ Founder, Outbound OS: A training platform + premium community helping SaaS sellers book more meetings, hit quota, and grow faster.
→ Writer, Sell Smarter Newsletter: Giving 12,000+ reps weekly tips on how they can start booking more meetings and selling smarter
→ Advisor to B2B Sales Teams: I train and support entire teams on outbound strategy, messaging, systems, and team enablement.

RESULTS

→ Never missed quota as an SDR & AE 
→ Top SDR and AE at multiple fast-growth SaaS / Fintech startups
→ Over 124% average attainment across 40+ reps coached 1:1
→ Helped reps land meetings with C-suite execs at multiple F100 orgs

WANT TO LEVEL UP?

→ Join my newsletter: https://theoutboundos.io/newsletter/
→ Download our free email templates: https://theoutboundos.io/email/
→ Download our free DM templates: https://theoutboundos.io/linkedin/
→ Download our top triggers here: https://theoutboundos.io/triggers/
→ Apply for 1:1 coaching or consulting: https://theoutboundos.io/call/

FOLLOW ME

YouTube: @AaronReevesCoaching
X: @aaronreevessales

When I was an SDR, I finished as the #1 rep in EMEA with only emails.

- Not because I was the loudest on the phones.
- Not because I had inbound or marketing feeding me leads.
- But because I built a system for outbound that didn’t rely on luck.

Most reps spam their way through cold calls and emails.

I treated it like an engine, a repeatable process that built me pipeline without burning out.

That engine became what I now call the Cold Email OS.

With a core on:

- Creating pain-driven first emails. 
- Creating value-driven follow-ups. 
- Creating a sequence that makes it easy for your prospect to say yes. 

With this process, I was able to get 9%+ reply rates and consistently pull in $100,000+ worth of pipeline ever month.

This wasn’t theory it made me #1 when others were just chasing dials.

And now, it’s helping SDRs and AEs hit 150–200% of quota with less stress.

Want access to the exact emails + framework?

- Like this post
- Send me a connection
- Drop "EMAIL" in the comments

I’ll send you everything.

Aaron Reeves

Outbound → Meetings | Outbound consulting for reps & companies | CEO @ Outbound OS

If you book 0 meetings through LinkedIn DMs, stop.

Remove:

- Formalities
- Talking about your product
- Asking for a meeting
- 100-word messages
- Confusing language

Instead:

↳ Go straight into the trigger
↳ Suggest something that could be a focus
↳ Get permission to ask questions
↳ Keep it super short
↳ Use simple language

Be efficient with your outreach.

If you want my EXACT framework for DMs:

- Like this post
- Comment “DM” below
- Follow me and send me a connection

P.S If you want my support to build a LinkedIn Operating System to book you qualified meetings on autopilot.

Dm me “15” and I’ll run through the details of our program!

When I was an AE, I booked 44+ meetings in one quarter, using just cold email.

No calls. No SDRs. No marketing. Just a system that ran like clockwork while I closed deals.

Most reps guess their way through outbound.

I built a machine: the Cold Email OS.

It’s a plug-and-play system made up of 3 key modules:

→ The Heat Map
Targeting accounts using signal-based filtering. No more guessing who to email.

→ The Reply Magnet
A messaging structure that consistently gets 5-10% reply rates, even from C-suite.

→ The Follow-Up Engine
Automates momentum. 40%+ of my meetings came from emails 3-6.

This wasn’t theory it booked me pipeline fast, even during a down market.

And now, it’s helping reps hit 150–200% of quota with less stress, fewer calls, and zero fluff.

Want the full emails I used in the Cold Email OS?

Grab it here: https://lnkd.in/eU3mChSh

Email has always been my best channel, so I hope this helps you out!

Outbound tip.

Do. Less.

EVERYONE RIGHT NOW:

“Have you seen this new AI tool that writes your pipeline, scores your leads, and closes the deal for you?”

ME:

I just send cold emails and make calls.

EVERYONE RIGHT NOW:

“Omnichannel is the way! Email + LI + DM + WhatsApp + smoke signal!!”

ME:

One strong channel. One clear message. That’s it.

EVERYONE RIGHT NOW:

“Yo, check this new plugin! It integrates into 7 CRMs and has 12 dashboards!”

ME:

I just talk to people with problems and offer to solve them.

Most people are getting nowhere slowly.

If you want to go somewhere fast 

Stop doing more.

Do less.

But do it better.

How to write a cold email (in 5 steps):

This got me 9% reply rates every month

1. Trigger

Get straight into the reason you are sending them an email, make sure it is relevant to the issues you solve for and personal to the company the email is to, example:

“Was reading through your FY24 annual report John and saw you are expanding to the US from the UK”

2. Implication

Based on that key event, what could be a key focus for them, plant the seed of the issue or “Poke the bear” as Josh Braun says, example:

“With the expansion, curious how you’re planning to manage currency conversion from GBP to USD?”

3. Pain:

Now is when we get into the main issue and more importantly, what happens if they stay the same and don’t fix it, example”

“Most companies use high street banks with 3% FX fees, meaning if you hit the revenue forecast from your report for FY25 that could be as much as $300,000 in fees. 

4. Social Proof + Solution

People don’t care about what you do, they care about what you’ve done for others. SO show how you helped people like them avoid the issue.

“Deel paid 0.4% on average with our online bank & saved $50,000 in extra fees.”

BONUS: The bigger the gap from the current state (their pain and what it leads to) to the desired state (where you’ve helped similar companies get to) the better! So use metrics or stories to help it resonate

5. Soft CTA

Don’t dive straight into trying to book the meeting, instead try & start the conversation, tie it back to your value prop too to help it stand out.

“If we could save you costs on transactions, would that be worth a chat?”

What would you change about this email?

P.S if you want my support to build an email operating system to book 20+ meetings through cold outbound in the next 30 days send me “OS” and I’ll send you the details of our program

graphical user interface, text, application, email

The top 4 sales nav filters

(and how to message each)

If you want replies, you HAVE to lead with relevancy

So here are 4 filters I’d use today and how to message each one for context + conversion:

1.⁠ ⁠Following your company

If a prospect is following your company, it’s unlikely they’ll be doing it for no reason.

Maybe they have used your product before, maybe they are just a fan, either way it’s great.

Talking to people who’ve already heard of you is 10x easier than a complete stranger.

What to say:

“Hey {name} saw you’re following {your company} on LinkedIn, curious do you just like our content or are you looking into {what your company does}?

This is super simple and looks to start the conversation; no matter what they say to this it gives you an in.

2.⁠ ⁠Viewed your profile recently

ALWAYS start with the people who know who you are.

This is why posting content is such a hack, as it can lead to thousands of relevant viewers every week.

What to say:

“Hey {name}, noticed you checked out my profile. Curious, are you just enjoying the content or looking to {achieve outcome you provide}?

We don’t assume why they are viewing instead, we look to just initiate a chat, from here we can take it to a meeting if it makes sense later

3.⁠ ⁠Changed jobs

Decision makers are brought in to have an impact.

They will want to show they are positively impacting the company and most budget is actually spent in the first 3 months, so get in there early.

What to say:

“Hey {name}, noticed you recently joined {company} as {title}. Thought you could be looking into how you’re managing {issue}

Most people typically {pain}

How are you managing that today?

With this, we lead with the trigger, tie to what could be an issue, show we know their world by explaining the issue, then ask an open-ended question to start the chat.

4.⁠ ⁠Posted on LinkedIn

If people are active on the platform the chance they will respond is SO much higher.

So use their posts as a reason to start a chat, lead with the topic and go from there

What to say:

“Hey {name} loved your post about {topic} last week. {share your thoughts on it}

How are you going about managing {issue} at the minute?

Key thing here is to be genuine, actually read their post, and send a thoughtful message, not a pitch slap.

LinkedIn can be one of the best platforms when you use it well, hopefully, this helps as a base for you!

I also attached a bonus message example in the comments, Go check it out! 👇

P.S if you want my support to build an email operating system to book 20+ meetings through cold outbound in the next 30 days send me “OS” and I’ll send you the details of our program

How I wrote cold emails at Revolut

(example included)

I get SO many messages from people starting at Revolut.

So I wanted to share the types of emails I used.

Email was my biggest channel for self sourced deals.

It helped me close the most outbound deals out of all the new starts in Q1.

So here is what I’d focus on when writing an email as a rep there:

1) The Pain

Revolut has so many value props.

Cards, FX, payroll, the list could keep going on.

So I focused on 1 pain and 1 feature

The Pain → Typical banks have super high FX fees 2%+

The COI → Directly affects the bottom lines

The Feature → Revolut’s FX is 0% in the plans allowance

1 pain is always better than feature dumping everything you can do


2) The Trigger

Why am I reaching out to you now?

With the FX use case this was super important to get nailed down.

I often used:

- Open roles in multiple countries → Multiple currencies needed
- New office opening in other country → Multiple currencies needed
- Global clients → Multiple currencies needed
- FY reports → This if it has relevant info it can be a huge unlock

All of these directly tie back to the issue I solve for.

I always used my TIPS framework for these.

This is just an example to illustrae it.

Email still works if done right.

P.S I’m working with a few more SDRs or AEs who want to book 15+ meetings from cold outbound in the next 42 days

If you want the details DM me “15” limited slots left

Here's how I’d write a cold email as a rep at Gong

(Full example & breakdown)

Gong is a great platform & one of the most famous on here.

In this example I am just talking about one feature as an example.

As I did this here are the main things I’d focused on:

1. Persona

What a CRO cares about is different to to a Head of Sales which is different AE manager. So know who youa re selling to and what KPIs do they really care about, show how you make their life better.

1. Trigger

Always have a great reason to reach out. In this example I used a different take on the classic “Recent hire” by adding in I have spoken with their team to build a strong relevant POV.

1. Pain

Show the issues with their current process, but always add in the COI (cost of inaction). If nothing changes how does that negatively impact them, show that stats quo is the enemy.

Here is the example:

Hey Jon

Heard from Jake and Susie that they're spending hours each day updating Salesforce.

Curious how you're planning to track forecast accuracy in your first 90 days.

Usually when reps update things by hand, it gets pushed to the side.

So only 35% of manual updates are even close to accurate

ACME improved forecast accuracy by 61% using Gong. It updates timelines for reps so they can sell, not update fields.

Think this could help in your first few months?

Why does this work?

I clearly show the message is for this person by referencing their team, I then tie it to a potential issue and emphaise the pain of not changing. Then show relevat social proof and finish with a simple no pressure CTA.

I don’t fully know Gong’s value prop but I hope I did it justice!

P.S I’m working with a few more SDRs or AEs who want to book 15+ meetings from cold outbound in the next 42 days

If you want the details DM me “15” limited slots left

How I’d write a cold email at Deel

(Full example & breakdown)

Deel is one of the biggest HR providers in the world.

They are one of the leaders in this space and have hundreds of great reps.

If I was one of those reps, here is how I’d write a cold email there.

1. Trigger

Lead with something relevant, what has happened in their world / their business that could make now a good time for you to reach out. ALWAYS lead with the research that you have done.

2. COI

Cost of inaction is key in cold emails, it takes a lot of energy for people to change, time, money, processes etc. So you have to show them why that effort is worth it by emphasizing what they loose by not changing.

3. CTA

The one aim of a cold email is to get a response, so always finish with something simple and low friction to increase the chances of a reply. Make it easy for them to say yes too.

Here is the full example:

Subject Line: US Expansion

John, noticed that Gong opened up 3 new offices in Florida last quarter.

Curious how you're tracking employee payroll for the new US hires.

Companies usually have separate payroll providers for each country.

So it often leads to a fragmented process & 18% higher costs for the HR department.

We helped Apple reduce their HR costs by 12% with our platform.

Think this could be worth a chat?

Why does this work?

It focuses on their world & their pains, I only talk about our solution when I am showing how we have helped others.

Another big point is how the emails structured, short but still contains all the key info needed.

I’ve had the pleasure to coach multiple reps at Deel and this approach has always worked great with them.

What would you add to this cold email?

P.S I’ll be helping 4 AEs or SDRs / BDRs in my 15 in 42 program

We'll work together to book 15 meetings in 42 days from pure cold outbound, if you want to hear the details of the program DM me “15” now

The Perfect Cold Call Openers for 2025

(4 Examples & Scripts)

Cold calling sucks

But after 40,000+ dials, I've learned a few things

So, I wanted to share the best openers for your cold calls. Let’s get into it.

Opener 1

“Hi {Prospect}, this is {your name from company}, Just wondering if you had 30 seconds to hear why I was reaching out?”

Why it works?

It’s honest and gives the prospect an option if they want to continue the conversation or not, so they don’t feel trapped into the conversation and most of the time will give you the time.


Opener 2

“Hi {Prospect}, this is {your name from company}. I work with companies similar to yours and I noticed something that might make a big difference for you, mind if I share?”

Why it works?

It creates curiosity by implying you have insight specifically related to their situation, increasing the chance they’ll want to hear more.


Opener 3:

“Hey {Prospect}, this is {your name from company}. I noticed {trigger}, can I get 30 seconds to explain why that made me want to give you specifically a call?”

Why it works?

You are leading with relevancy and something specific like the new hires they made, or the new product they launched. You are showing it is just for them and therefore increases the chance they’ll talk to you.


Opener 4

“Hi {Prospect},I’ll be completely honest, this is a cold call, not sure if you want to hang up now or let me have 30 seconds then decide?

Why it works?

You are being brutally honest and giving them a chance to get out, so they’ll be likely to give you the time as they don’t feel forced into it.

-

The truth is any opener can work, just do what is best for your personality type.

I love a PBO as you can see as it gets people to accept the conversation and it flows much easier.

But the best advice is test everything out and see what works best for you!

Let me know your favourite out of the 4 below!

P.S If you want my support to help you build your cold call script & process DM me ‘30” to hear how we can help you install our Outbound Operating System.

My SDR team booked 5 meetings in 1 day 

Here's my top 3 tips

Over the past few months, I've been building out my sales team.

It's been a huge shift going from doing the role to building a team but so far:

- Josh is on track for 150% of his month 2 number
- Tosin is already 80% of his month 1 ramp number in 1 week

So I wanted to run through what has been working for us

1. SOPs

Even though my team is a founding sales team, I focused on building standard operating procedures for everything:

- How we focus on high-priority accounts
- How we send initial messages
- How we send follow-ups
- How we re-engage lists

This allowed everyone to be aligned from day one, and for us to focus on volume. 

Before you even think about hiring anyone, make sure you have a process. 

2. Volume

My team maintains high volume every single day.

We're sending 300+ messages through LinkedIn to engage with our prospects.

Tie that in with other touchpoints through email and other channels, we are getting enough volume.

If you want to hit a high meeting goal, start with your meeting goal and reverse engineer it.

So many teams underestimate the amount it takes to actually get replies, but you need to be doing a high amount of volume. 

3. Culture

The key thing I'm focused on for my busoness now is team and culture.

How do I create a culture for people to really push past and push for more?

My team has regularly gone over working 8-hour days, not because I asked them to, because they wanted to.

When we ran this incentive on Friday, both Josh and Tosin put in huge shifts to make sure they got the goal. 

I never recommend overworking, as it often leads to burnout, but I do encourage everyone to give their all and "empty the tank" every day.

I'm so grateful to have team members like Josh and Tosin, who not only understand this ethos but embody it with their dedication and drive.

Together, we aim for high performance while ensuring we take care of ourselves and each other. 

 

I think a lot of teams really over-complicate it, thinking you need the craziest tech stack.

You don't. All you need is:

- A process for how to execute
- A team willing to execute
- A focus on volume

Do that and you win over the long run. 

So if you're a tech seller, whether you're an SDR/AE or even a sales leader looking to implement processes across your team, then we have a few more spots for our consulting program this August that will help you implement a cold outreach system to book more meetings.

If you are interested, DM me #15 and we'll send you all the details.

My 2-person SDR team is on track to book 30+ meetings a month.

– Josh booked 4 meetings in a single day
– Tosin’s already at 80% to his ramp target
– New reps are setting meetings from Day 1

And they’re just getting started. No fluff. No lucky replies.

Just a system that works on LinkedIn, even with no audience.

And I’m giving the entire system away for free.

Here’s what you’ll get:

→ The LinkedIn OS

The exact flow we use to book 30+ meetings/month via DMs.

→ Signal-Based Targeting

We don’t guess who to message. We use profile views, job changes, and warm intent to prioritize the right buyers.

→ Initial Messages + Follow-Ups

Scripts that start conversations and convert into booked calls (even without personalization).

We’ve tested it across 300+ reps.

Now we run it internally and it’s driving serious pipeline.

Want the full LinkedIn system?

- Like this post
- Connect with me
- Drop “LINKEDIN” in the comments

I’ll send you everything

P.S Want my 1-1 support to implement this across your outbound or your teams outbound?

DM me “15 and we’ll have a chat to see if it’s a fit

My 2 person SDR team booked 25 meetings last month 

Here’s my top 3 tips 

Just for some context let me explain our team

Tosin joined 2 weeks ago and is in his first full month now

Josh joined around 6 weeks ago and finishing his ramp

Both are new, but both are CRUSHING IT so here’s my advice


1. Know your ICP

You need to know the ins and outs of your ICP. 

Not just the high level, but the real details and key info.

- What is their day to day
- What issues do they have
- What is the impact of those issues
- What do we do differently to solve it

By knowing all this infomation it will help you create releavnt messaging.

You need to have messages focused on their pains & their world.


2. Consistent Action 

You don’t have to feel like it, but you have to do it.

If you are a rep in the trenches everyday right now then 

- Pick up the phone
- Send the cold emails
- Reach out through LinkedIn

For us our team focuses on Linkedin but we stick to our baseline metrics.

200+ messages a day, and 50+ new leads a day, this volume plays out in the long run.


3. Improve Daily

You have to keep improving, you can’t ever get stangent.

80% of your time should be spent executing, then the other 20% on trying new things.

The exponental gains come from trying new things, this is how you get a breakthrough.

Tosin for example came in and suggested a new way of tracking and we used it insatnly.

Josh with a new style of follow up that we started using.

You need to be willing to try new things to grow.

-

The reaon I am so excited is the fact the team is just getting started.

We’ll be aiming for 40 meetings a month over the coming weeks and I’ll be documenting this.

This is so fun as I’m moving into the management side and learning how to build an elite sales function.

♻︎ If you enjoyed this then give me a follow and they’ll be more tips like this over the coming weeks

Today I get to promote my first ever sales hire Josh to a BDM!

He's been at Outbound OS less than four weeks. 

Let em give you a little back story.

Over the past year I've been building Outbound OS alone.

- Me doing all the ops
- Me doing all the sales
- Me doing all the marketing 
- Me doing all the delivery & coaching

It has been fun but it quickly became unscalable.

I realised if I wanted to have the biggest inpact on sellers, I had to build a team.

This allows me more time to:

- Work on updating the course 
- Work on building new offers
- Work on more delivery for all my students

All this even allowed me to even launched a new consulting offer that has been going incredibly well over the past few weeks.

I've already met with dozens of sales leaders and even started a few kickoffs with clients to help them develop best practices across their sales team.

(If you want support for your sales team, drop me a message now.)

But in all this, Josh has been exceptional. 

He has booked dozens of calls through the DMs, helped me to build initial processes, and been an absolute value to the team, which is why I'm so excited to give him a promotion.

This is not only a pay bump, but me really trying to show the appreciation I have for the great people in my team.

I can't wait to keep building with him.

Make sure to drop him a follow as you're going to see more content from him next week. 

And thanks to everyone for following the jounrey!

Helping tech sellers & teams book more meetings through cold outbound | BDM @ Outbound OS

My cold emails booked 247+ meetings for me as a rep

Here are the 4 most important things


1. Data 

If you don’t have accurate data you will neevr win with email.

The more valid emails you have, the more chances you get to book meetings.

Let’ts do the math of a 90% accurate vs a 50% accurate provder.

- 100 prospects, 90 valid emails 10% reply rate = 9 replies
- 100 prospects, 50 valid emails 10% reply rate = 5 replies

Just with more accurate data you can early 2x your results, so don’t skip this.

For me I use Seamless for all my enrichment to get valid emails and give me more shots.


2. Triggers

You need to have a clear reason to reach out to your prospects. 

In 2025 leading with a job role is not enough you have to have trigger:

- Have they changed roles?
- Have they launched a new product?
- Have they grown their team recently?

The point is you need to have an observation that ties to the things they care about.

Always have a trigger!


3. BAB

You need to make it into a bleeding neck pain.

Most prospects have been doing it their way for years, so to them it's just become a process, so you have to instead call out.

- What are they currently doing?
- Why is that bad?
- What does that lead to?
- How does your solution help somebody like them get a result they want?

Take the before and show how it's not only an issue but how it's directly affecting the KPIs.

Show the after to have someone like them get a result you want, and then show how your solution is a bridge between the two. 


4. Follow up

Don’t just follow up for the sake of it, always have context.

There are a few other ways that you can do this:

- 3rd party resoruce - give them something to help them in their day to day
- Context bump - give a reason for whay you’re reaching out
- Case study - show how you helped someone like them

Think how can you help them, don’t be a selfish seller.

If you do this you’ll beat 95% of reps.

Apply these and let me know how it goes!

P.S I’m working with a few more SDRs or AEs who want to book 15+ meetings from cold outbound in the next 42 days

If you want the details DM me “15” limited slots left

#SeamlessAIPartner

Being an AE is easy.

You just need to be good at:

→ Cold calling
→ Prospecting
→ Social selling
→ Cold emailing
→ Following up consistently
→ Handling objections mid-call
→ Qualifying without an obvious agenda
→ Booking meetings that don’t reschedule
→ Finding decision-makers in complex orgs
→ Negotiating without discounting your worth
→ Closing deals without chasing for signatures
→ Building rapport without sounding too salesy
→ Onboarding clients without losing momentum
→ Running discovery that actually uncovers pain
→ Managing your CRM without dropping the ball
→ Forecasting revenue your VP can actually trust
→ Blocking your calendar to protect deep work time
→ Giving demos that tie directly to those pain points
→ Researching competitors who change every quarter
→ Staying relevant in a space that evolves every week

Simple, right?

Yeah... being an AE is tough.

But one thing makes it easier:

Systems.

The more repeatable your process,

The more consistent your results.

Use your processes!

P.S. Which of those skills took you the longest to master?

P.P.S the skillset isn’t easy but it can open so many doors so commit to the process!

I booked 34 meetings last month 

The key? Doing less

Outbound isn’t about doing more.

It’s about subtracting what slows you down.

- You don’t need more tools.
- You don’t need more activity.
- You need to remove the work that doesn’t move pipeline.

Here’s how I booked 32 meetings last month by subtracting the right things 👇

1. Process is leverage

Most reps waste hours updating CRM fields, fixing quotes, and chasing internal approvals.

That’s not outbound that’s admin.

So I automated everything that *wasn’t* selling:

- CRM updates after calls or emails
- Data entry synced across tools my CRM
- Auto-advancing deals based on clear pipeline rules

I use Tango to do this for me.

It’s an AI agent that learns your process rules and clicks where you would.

If a step doesn’t require human judgment, it’s getting automated.

2. Focus on intent

With the admin off my plate, I spend my time on buyers showing signals not just random leads.

Here’s where I start:

- Website visits or resource downloads
- Company follows or profile views on LinkedIn
- New decision-makers or growing teams in Sales Nav

Outbound is easier when you stop guessing.

I write messages based on real signals not job titles, timing wins in 2025.

3. Do Outbound

Once I've got my list of high-intent leads, I just focus on execution:

- Sending DMs
- Adding leads to relevant sequences
- Consistently following up with the leads

Outbound doesn't have to be complicated.

You just have to master the basics and do them well every single day.

It's about doing the simple actions that compound and what genuinely move you closer to your

Success isn’t about doing more.

It’s about addition by subtraction.

If you’re still stuck updating CRMs manually, chasing data, or managing 14 tabs you’ll never hit your true output potential.

So check out Tango to remove the grunt work and stay focused on pipeline.

I’ll leave a link to it in the comments!

What is your top tips for cold outbound in 2025?

I’ve been across Asia, Latin America & Europe this year

All while building a business I love & helping people along the way

Before 2022 I had never left the country.

- I was set in my routine
- I was sure I was happy where I was
- I was convinced travelling was a waste of time

But after going away for the first time to Spain, I realised travelling is one of the best things to do.

You get to meet new people, experience new envirnments and develop.

So since my first trip I’ve been across the globe

- Asia the start of this year, Thailand, Sri Lanka, Maldives etc
- Europe the mid, Ibiza 2x, Amsterdam etc
- Latin America to finish, Costa rica

But I have so many other places on my list.

This is why I love the business I have with Outbound OS

Being able to help sellers book more meetings from across the world.

I am truly committed to all my clients & seeing them win.

So I wanted to say thank you to everyone for supporting this journey.

And let me know what you want to see from me.

I’ll be doing more long-form education on YouTube but I need your suggestions!

So drop them below! 👇

So excited to annouce Troy Johnson is joining Outbound OS as our hirst ever Head Coach!!

He has been in SaaS since 2017, moving from a BDR, to team lead, to a manager, to now being the SDR enablement program manager. 

His teams have consistently hit above 100% and has helped hundreds of reps hit their number.

So I am SO EXCITED to have him joining the team he'll be:

- Running a live call every single week
- Running a 1-1 coaching with our reps
- Running DM support & call breakdowns

This is a huge phase for us as now it allows us to get closer to our mission of serving 100,000 sellers and helping them book more meetings.

I didn't want to hire 10 people, or rush to hire, I wanted to get the right person in and I'm so excited to have Troy join.

And if you do want to see how we can help you book more meetings through going out, feel free to drop me a DM. I can run through the details of our program!

I started to despise sales

I was completley burnt out last month 

Over the course of my career, sales is all I've ever done.

From age 18 to now, I have only done sales. I've sold:

- Security
- Charities
- Insurance
- Properties
- Software
- Fintech

Now even coaching and consulting.

After doing it for so many years I started to get tired with the process.

Over the past few months I fell out of love with sales.

I wasn't in love with the process, I wasn't engaging with as much sales content, and I was focused so much on business backend and ops.
But over the past few months I've truly fallen back in love with sales.

- How to run better consutling calls
- How to create effective business cases
- How to train my team to build pipeline every month

Watching content to make a better flow and creating SOPs to train my team.

I've realized there's so much more I can learn and so much more I can develop.

The progress and little strides have me truly back in love with the game.

It's also resulted in me improving my offers. Over the past month, I've shipped:

- A course on AI prompts to create messaging
- A course on hwo to master the foundations
- A course on objection handling
- A course on metric tracking

The results have been great like David who got 2 meetings with billion dollar orgs in his second week of joining.

I am back commited to heloing 100,000 sellers hit their quota and I’ll be docuemnting more of what I’ve been doing and learning.

Remember to take a break and come back better, that is how you win!

So if you want to see real context from the trecnhes drop me a follow

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