Electric Kite

I lead a team of in-house and consultant content strategists and content producers to produce best-in-class written and multimedia content and data-backed, user-oriented, story-driven content strategies to create authentic, enduring connections between clients and their audiences.

Our team works with clients to help them clarify and establish their key differentiators and create and hone messaging and supporting content to engage their target audiences. 

Create and implement frameworks and processes that guide and upskill junior team members and ensure consistently top-level content production and client presentations.

Build and manage a bench of talented writers, videographers, SEO specialists, social media managers, and content strategists.

Champion the role and purpose of authentically created, editorially driven, user-first content within and outside of the agency.

Direct production of all content supporting agency initiatives including editorial content, social media, and premium content, supporting team members across the agency to use the brand content platforms as well as their own to elevate their voices and share their insights.

Serve as Editorial Director for Volt (voltedu.com), eCity's editorially independent, fast-growing digital magazine covering higher ed marketing and leadership.

Senior Director of Brand Communications and Content Strategy

Oversee editorial strategy and operations for Electric Kite's editorially independent digital magazine covering higher ed marketing, communications and leadership.

Define and direct editorial strategy and objectives, managing a small-but-mighty editorial team to grow an editorial product across platforms.

Editorial Director, Volt

Leading content strategy and editorial operations for one of Philly's leading digital agencies and it's wide array of clients. 

Also managing editorial strategy and production of Volt (voltedu.com), eCity's digital magazine for higher-ed marketers.

Director of Content

Freelance Self-Employed

Work has appeared in Smithsonian Magazine, The Wall Street Journal, Fatherly, The Washington Post, Time Out New York, Men's Journal and other digital and print publications.

Freelance Writer

Johnson & Johnson

Led content strategy and editorial development for J&J's umbrella consumer brand, Healthy Essentials. Built a branded content hub from scratch, managing a core team of freelancers, influencers and agency partners to create content that engages a wide variety of specific audiences, from new moms and beauty shoppers to allergy sufferers and caregivers for the elderly. By curating and tailoring the content to email, social media and paid and organic search, delivered results that consistently beat campaign goals and industry benchmarks.

Content Manager

NBC Sports Group

Sochi Olympics: Produced homepage of NBCOlympics.com, created featured content packages, managed livestream events, wrote original content.

Producer, NBC Olympics

London Olympics: Produced branded editorial content pages for sponsors including Coca-Cola, AT&T and BMW. Also wrote regularly for Olympic Talk, the NBC Olympics blog.  

Editor, NBC Olympics

EH Publishing

Managed editorial processes for Commercial Integrator and CE Pro magazines. Also produced, shot and edited original web video content for both websites.

Managing Editor

Managed two sites covering emerging technologies in schools; responsible for all video content across those and four other sister sites.

Content & Video Editor

K24 TV, Nairobi

Produced, filmed and edited feature-length news stories for national broadcast at Nairobi's K24 TV.

Producer/Videographer

WTTW/Chicago PBS

Newton N. Minow Fellow, "Chicago Tonight"

Potomac Almanac

Covered schools, politics, parks, business and anything else newsworthy that happened in this suburb of Washington, D.C. Wrote features, breaking news and profiles, and won 5 MDDC Press Association awards in 2009.
http://www.mddcpress.com/images/pdf/CONTEST-Edit09-F.pdf

Community Reporter

I help brands find their voice and articulate their value.

Communications strategies are incomplete without content strategies, and vice versa. I help brands create and activate each and align them with one another to drive maximum impact.

Then I help them activate those plans through multi-channel editorial production built on strategic insights, fitted to meet their real production capabilities and powered by SME-backed, creative content that users actually want to spend time with.

Areas of Expertise: 
Content Strategy | Communications | Social Media | Writing & Editing | Copywriting | Journalism
Video Production | Audience Research | SEO | Content Marketing | Digital Marketing

I am also a freelance writer and reporter whose work has appeared in Smithsonian Magazine, The Wall Street Journal, Fatherly, The Washington Post and other national and local outlets.

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