Lob's platform automates the direct mail execution process for enterprises at any scale - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution.

Director of Digital Marketing

Pavilion

Associate Member

StarTree

StarTree is a cloud-based software company that enables business customers to derive advanced insights from real-time and historical data. 

• Increased MQL generation by 75% and grew ARR by $5M within the first year of implementation by creating and executing an integrated demand generation strategy across multiple channels.
 
• Launched and executed integrated marketing campaigns in collaboration with cross-functional teams, including email, social media, content, and events.

• Reduced lead-to-conversion time by 50% by introducing a lifecycle nurturing program and lead scoring process.

• Managed the optimization of future campaigns and improved overall ROI by evaluating performance data, providing insights, and recommending improvements.

• Managed and executed the overall demand generation activities within time, under budget, and according to the business goals while administering a $1.5M  for the year.

• Played an integral role in securing and promoting Series B funding for the organization.

Director of Demand Generation

AvidXchange, Inc.

AvidXchange is a leading provider of accounts payable automation software and payment solutions for middle-market businesses and their suppliers.

• Managed the Search Engine Marketing (SEM) strategy driving cost per MQL down by 50% while increasing the number of opportunities by 50% and new business by 68% during 2020. Prior to departure, was currently on-pace to increase the number of Opportunities by 20% for 2021.

• Managed the Search Engine Optimization (SEO) strategy that drove a 24% increase in organic/inbound opportunities and a 32% increase in website traffic during 2020. Prior to departure, was currently on-pace to increase the number of Opportunities by 20% and website traffic by 40% for 2021.

• Led cross-functional team initiatives with field marketing, partner marketing, and BDRs around integrated omni-channel campaigns, promotion of industry events, and account-based marketing (ABM)

• Led the conversion rate optimization strategy to  improve website traffic conversion rates from 0.8% to the industry average of 2.3%

• Managed vendor relationships for a variety of digital marketing platforms and technology companies to ensure best practices and completion of SOWs.

• Partnered with the Marketing Operations team to help create a best-in-class MarTech stack for the company & plotted a roadmap for future investments.

Senior Digital Marketing Manager

Crafted

Crafted is a customer experience driven B2B demand generation agency contributing multi-channel demand generation campaigns and programs for mid-market and Fortune 1000 clients.

• Managed demand generation strategies for B2B Fortune 1000 companies in the financial services, manufacturing & distribution, and technical services industries

• Created integrated Account-Based Marketing (ABM) campaigns that complemented and supported the marketing funnel throughout the entire customer journey

• Executed and optimized integrated demand generation campaigns that leveraged paid search & social media platforms, SEO-driven content creation & optimization, and remarketing initiatives

• Built out reports to track ROI from campaigns with a focus on key KPIs including CAC, CPL, MQL, OPP, ARR, and closed won business.

Digital Marketing & Analytics Lead

Senior Digital Marketing & Analytics Manager

E-dreamz, Inc.

E-dreamz specializes in providing a full suite of digital marketing and web design services that help businesses grow online. Our solutions empower forward thinking companies to redefine their business through digital marketing and development solutions. With over 18 years in business E-dreamz has the strategic, creative and technical expertise required for success. 

• Developed and executed integrated digital marketing campaigns for a wide portfolio of clients such as: Medical Practices, Law Firms, International Manufacturers, and Aftermarket Auto Part Providers.

• Built, launched, and maintained advertising accounts through platforms such as Google AdWords, Bing Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads & Twitter Ads.

• Managed total monthly digital marketing budgets in excess of $100,000

• Created and managed conversion rate optimization campaigns utilizing exit intent pop-ups, online contests, live chat, heat-mapping, and review management & marketing tools.

• Content planning, HTML coding, and delivery of email marketing campaigns for various clients utilizing Campaign Monitor, MailChimp, HubSpot, and the agency's proprietary platform.

• Oversaw over 15 successful website launches ensuring SEO best practices were met from a technical and on-page standpoint.

Senior Digital Campaign Manager

Digital Campaign Manager

Alter Imaging

Alter Imaging, Inc. is an award-winning digital advertising agency delivering goal-centered solutions for clients spanning the United States within a multitude of industries. With over 85 years of experience, we create, maintain, and drive brands seamlessly through web design, application development, and Internet marketing.

• Personally responsible for the digital marketing and search engine optimization strategies of 11 clients in varying industries.

• Focused on optimizing the on-page website content for clients through Organic SEO best practices (i.e., Keyword Research, Title Elements, Meta Descriptions, H1’s etc.)

• Worked with clients to create SEO-centric content and blog posts to help improve overall organic search rankings for specific keywords.

• Conducted Technical SEO website audits for clients, and implementing changes through the website content management systems (CMS).

• Created new blogs and social media posts for the agency Website, Facebook, Twitter and LinkedIn.

• Implemented email marketing campaigns for the agency using MailChimp from lists obtained from Salesforce and Lead Forensics.

• Optimized local search and business directory listings for clients utilizing Google My Business, Google Mapmaker, and Yext.

Digital Marketing Strategist

Cox Automotive Inc.

While consulting for Cox Enterprises I was assigned to the DealShield project in their automotive division. DealShield started out as an innovative business model within the Cox Automotive Incubator and spawned into a product/start-up within the company. I was a part of the project from the initial pilot phase, prototyping, inception, and full go-to-market national launch.

• Consulted with Cox Automotive and assisted with the national product launch of DealShield through the creation of a field marketing strategy that was rolled out wholesale automobile auctions across the United States & Canada.

• Launched DealShield Market Protect at various Manheim auction locations in Southern Florida & New Jersey. Partnered with Enterprise, Hyundai, Holman Automotive, and Braman Automotive to promote this product in their inventory. Increased the number of vehicles sold, while providing the opportunity for new buyers and customers to utilize the product in the process.

• Traveled to various Manheim auction locations throughout DealShield's beta phase in order to record observations, that would later be used as eventual product enhancements, before the national launch.

• Worked as a liaison with Manheim Mobile Auction Sales in the North Carolina area. Promoted, marketed, and sold to consumers while DealShield was still in the pilot phase.

• Monitored DealShield automobile returns and executed data/trend analysis, in correlation with product transaction results.

Product Launch Consultant - Marketing

602 Communications

602 Communications is a research and consulting company that shows organizations how to have deeper, more passionate relationships with their customers. The company specializes in emotional marketing techniques. They help their clients achieve extraordinary customer loyalty through research, consulting, speaking, white papers, conference presentations, and training workshops.

•Created a search engine optimization (SEO) strategy in order to increase traffic to media on YouTube as well as the company website.

•Used Google Keyword Planner in order to discover phrases and terms to integrate into the company's search engine optimization strategy.

•Updated company social media pages, including Twitter & Facebook, with new posts, containing advertisements and innovative concepts, utilizing Buffer.

•Assisted with email marketing campaigns through the use of Constant Contact and InfusionSoft, in order to increase company presence.

•Utilized Google Analytics in order to monitor traffic on the company website.

•Assisted in the management of company databases through FileWare.

Digital Marketing Intern

Hibernian Company, Inc./Solas

Hibernian Company Inc., based in Raleigh, North Carolina, brings unique, award-winning restaurants and nightlife to the Capital City and beyond.

•Successfully pitched, marketed, and promoted St. Stephen's Day, an event for the Hibernian Pub utilizing the following tactics:
-Fliers: (Photoshop)
-E-Blasts: (Constant Contact)
-Facebook & Twitter: (HootSuite)

•Utilized static HTML iframe tabs in order to create an app link between the company's Facebook and OpenTable pages.

•Created video contests and coupon promotions utilizing ShortStack, to generate more likes on the company's Facebook page.

•Maintained social media profiles, activities, and promotions, through HootSuite.

•Documented and maintained company websites utilizing WordPress & FileZilla.

•Successfully added photos to company websites using Google Picasa & LiveShare photo gallery client.

•Utilized Facebook, Twitter, LinkedIn, YouTube, and other relevant social media communication channels to promote the company's various restaurants.

•Improved the marketing communications plan of the Hibernian Pub through various additions of increased promotions and advertising to the overall framework.

Marketing & Public Relations Intern

Proven track record in driving pipeline growth and consistently surpassing quarterly and annual targets. I bring a wealth of expertise in devising, implementing, and expanding digital marketing and demand generation strategies for early-late stage companies.

Background includes extensive experience as a trusted subject matter expert, collaborating with fortune 1000 companies across the B2B and B2C landscapes at various digital marketing agencies and also supporting early-late stage companies in-house. My specialization lies in creating and implementing predictable, repeatable, and scalable pipeline generation strategies with a focus on driving revenue through a holistic integrated omni-channel approach.

Skillset spans the spectrum of developing and managing marketing initiatives that fuel demand and expedite the sales process. This includes leveraging strategic partnerships and events, cross-functional account-based marketing (ABM) initiatives, full-funnel campaigns via paid search and social advertising platforms, long-term investment in SEO and own organic traffic.

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