Aaron Keller's Linkedin Analytics

Our team works with clients to solve complex marketing challenges, identify new revenue opportunities and refresh lagging brands. We've worked with international brands (Pepsi, Patagonia), young brands (Pacha, Hydro Flask), and experienced brands (Red Wing Shoes, Leatherman). The team at Capsule works on special projects in these areas: – Connecting the customer experience map to brand value. – Designing new engaging moments in a brand experience. – Naming and designing visual language for new ventures. – Designing packaging structure and display to work harder. Capsule’s clients include: Patagonia, Herman Miller, Coty Beauty, Target, Panda Express, SmartWool, Medtronic, Red Wing Shoes, 3M, General Mills, Jack Daniels, Fisher-Price, Mattel, and Leatherman Tools. Aaron is the author of three books, two in a series called Design Matters and he recently co-authored The Physics of Brand. He is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD). Aaron frequently speaks on: – How brands become valuable – Building a modern brand in a community driven economy – The impact of naming, packaging and identity on brand value – Customer experience = the value of brands Connect with Aaron if you'd like to get an outside perspective on your marketing strategy, experience design or brand strategy: [email protected]