Aarthi Sudarsanam's Linkedin Analytics

Product Marketing happened to me 4 years back when working with one of the brightest minds in TCS and I've been in love with it for quite sometime now. As a marketing professional in TCS working for a SaaS based product, I realised we were still embracing general marketing tactics. This realization got me ventured into a quest for SaaS based product marketing and how it is different in the market. My deepest gratitude for many colleagues of mine with whom I had the opportunity to learn and grow in the SaaS hub of Chennai. It has been an interesting journey so far where in most cases I have self learned and established sales enablement and customer success enablement in the organizations I have worked for. I am still learning the ropes and experimenting with launching of products in the market and I dream to be a part of bigger product launches in the industry. I have previously led Europe and APAC Analyst/Influencer Relations for TCS IT IS. We as a team were able to place TCS in the leadership position for 30+ Industry Analyst Assessment such as Gartner, Forrester, IDC etc in the 2.5+ years of my tenure.