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Aashish R.

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Hi, I'm Aashish, a B2B SAAS marketer. I work with SAAS on their demand generation and brand awareness through owned, earned & paid marketing across the US, UK, and Europe markets. How do I do this? 1. Analyzing your pipeline & customer journey across marketing and sales touchpoints. 2. Understand your inbound vs outbound efforts and strategize a plan to increase inbound touchpoints and prospects' intent to show interest in your content, brand, and product. 3. Asking key questions about your ICP and how much you understand their challenges, traits, language, and needs, and do positioning experiments to prove your unique value proposition and POV's. 4. Putting together a strategic phase-wise plan to increase demand creation in the market through an effective social media strategy powered by owned media machines such as live and on-demand events, podcasts, newsletters, community, lead magnets, thought leadership initiatives, and showcasing authority through subject matter experts across Linkedin, X and Youtube. 5. Auditing and scaling your existing paid initiatives across Linkedin, Google, Sponsorships, and PR and optimizing them for relevant demand generation and MQLs. 6. Recognizing and strategizing an Account-based Marketing program by aligning your marketing & sales teams to have a shared goal of closed won deals through an effective Social selling, Email, and Paid marketing plan. 7. Collaborating with your partner executive or partner network to strategize co-marketing initiatives. 8. Build and grow your community program to increase loyalty, LTV and increased word of mouth of your brand or product. Interested to work with B2B SAAS companies who wants to increase demand, growth and brand awareness in the EMEA or US market. More keen to work with AI-driven, Ecommerce SAAS, Enterprise SAAS and Fintech companies. Book a 30 mins call - https://calendly.com/ramamurthy-aashish/30min

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