Accenture

Leading a team of 6 within the Accenture Strategic Business Analytics Chair at ESSEC
• Analyzing a 40-million record database using R, Excel, Dataiku, and SQL, to deliver actionable
insights
• Enhancing Optic2000's marketing strategies to improve customer loyalty and boost revenue by 1.5%

External Strategy Consultant

Los Andes Café

Business Case 5-month Mission for a French StartUp in Paris.

Cafe Los Andes is a French startup based in Paris that sells high-quality specialty coffee.
The challenge for the business was to achieve brand positioning, improve distribution channels, and strengthen customer engagement.
Objectives achieved:
•	Partnered with CEO to optimize operations, driving strategic initiatives with data-driven insights.
•	Led a team of 3 in executing a comprehensive market study, projecting 35% increase in market penetration.
•	Executed effective brand positioning, elevating brand visibility and credibility by 25%.
•	Formulated strategic marketing plan with team, aiming for 15% boost in revenue growth in 2024.

Brand Strategy Consultant

Wisdom Tree

• Developed proof of concept and strategy for new product for educational market translating into a potential revenue of over INR 32M
• Closed 10+ deals and managed accounts by researching new partnership opportunities and due diligence, adding INR 30M+ in revenue
• Worked directly with the Co-Founder and provided support in various areas of business operations
• Built a complete business plan for the company for the new company they are incubating.
• Responsible for creating and implementing strategies to help the company achieve its goals
• Responsible for conducting in-depth market research, competitive analysis, developing partnerships & collaborations with potential clients and managing relationships with key stakeholders

Founder's Office - Business Development Analyst

Atlassian

• Spearheaded the implementation of an email authentication method to protect our customers from phishers & spammers
• Worked closely with cross-functional teams across engineering, design and marketing.
• Collaborated with international teams across Australia and USA
• Developed and executed product roadmaps, prioritizing features based on customer value and business impact
• Implemented a new algorithm to create clean comments on the JSM issues which had success rate of 97%, significantly improving customer experience 
• Managed product lifecycle from conception to launch and formulated product launch strategies, ensuring timely delivery and quality standards
• Worked on daily operations tasks and solving customer queries related to our component and created KPI dashboards for system insights and to monitor system health
• Won 2 prices in ShipIT-54 Hackathon and filed for 2 patents along with 3 other members for our innovation

Product Development Analyst

Adobe

• Worked in Oz Team under Adobe Creative Cloud Ecosystem
• Researched and worked on Predictive Scaling in AWS
• Leveraged the power of AWS and Regression Window Model to develop an automated system for pre-scaling of the worker’s queue
• Improved the efficiency of the overall production system and eliminated the need of manually running scaling algorithms

Product Intern 

Ayushi Gupta is a strategic thinker adept at translating complex data into actionable insights. She is also actively seeking apprenticeship opportunities from September 2024 to gain hands-on experience and contribute to the success of innovative companies. 

With a background in Information Technology from Indira Gandhi Delhi Technical University for Women and experience at Accenture, Atlassian, and Adobe, she excels in team leadership, data analysis, and operational efficiency. Throughout her professional, Ayushi has showcased her strategic planning, revenue generation and partnership management skills. Fluent in English and Hindi, with improving French skills, she brings adaptability and creativity to her work.

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