NYU Langone Health

Director of HR Communications

OptumServe 

Serve as a communications resource to four business units, with a focus on external, client-facing and executive communications.

Develop communications plans to support large contracts.

Lead communications strategies to effect change management and improve employee engagement.

Communicate critical operational changes to business partners (physicians).

Organize and prepare leaders for national and international speaking engagements and media interviews.

Create marketing and communications programs to support business development and engagement strategies.

Ghostwrite for CEO and division Presidents; speech writing; interview preparation and developing talking points.

Work to strategically connect leadership with government leaders, KOL, speaking and media opportunities.

Seek strategically critical awards and recognition programs for business lines and leaders.

Corporate Communications & Strategic Engagements

CentraState Healthcare System

Led the team responsible for public relations and corporate communications of community-based healthcare system. In this role, I developed a robust media relations program that included developing key relationships with local media outlets and placements for physicians and administrative leaders in Huffington Post, Yahoo News, Fox Business, LiveStrong, Everydayhealth, Reader’s Digest, LiveSciences and U.S. News & World Report.

Lead the crisis communications team including message development and media training during high-profile events.

Prepare CEO and Chairman of the Board speeches and programs, drafted op-ed pieces, annual reports and employee communications.

Develop and manage the marketing plans for various service lines using traditional and digital marketing, search engine marketing, direct mail, social media and media relations.

Supervise staff of five responsible for media relations, publications, social media and community relations as well as external vendors.

Director of PR & Communications

NORCAL Mutual Insurance Company

Led the team charged with all corporate communications for NORCAL Mutual and PMSLIC insurance companies (medical malpractice).  This included developing all marketing collateral materials, policyholder and business partner communications and annual report, including executive ghost writing.

Managed all media relations activities, including securing national placements.

Managed the announcement of highly confidential company acquisition. 

Initiated social media program for two companies and managed six websites including copy development and design element selection.

Supervision of four, full-time staff responsible for publications, website, graphic design and production management.

Manager of Corporate Communications

Kansas Department of Transportation

Led the team charged with all public involvement activities, the scenic byways program and the statewide 511 travel alert system.  Specifically, I planned and conducted community meetings and press conferences including writing speeches, video and collateral materials.

I had supervision of three, full-time staff.

Bureau Chief, Public Involvement

Devereux

Managed the internal and external communications and public relations function of the nation’s largest, non-profit behavioral healthcare provider for individuals with developmental/intellectual disabilities, behavioral disorders and mental illness.  Devereux serves more than 15,000 individuals annually at 15 centers in 11 states. In this role I managed the media relations program, including aggressively pursuing positive placements in targeted media outlets and providing counsel to center management while managing several crisis communications issues.

Created strategic alliances with key media and business figures in Philadelphia, and provided organizational updates to the Board of Trustees

Produced a 44+ page annual report, including ghost writing for CEO and trustees and an annual 40+ page consumer magazine.

Corporate Director of Communications

Princeton HealthCare System

Managed the Marketing and Public Affairs Department of a full-continuum healthcare organization. In that role, I worked closely with internal audiences and external advertising agency to develop ads, web-based information, and internal and external collateral materials   (brochures, patient information booklets, etc.) that were consistent with designated strategic goals to introduce new and promote existing service lines.

Provided counsel and writing assistance on internal communication materials for employees, physicians and volunteers, including key, sensitive messages. This included the successful announcement of complex and highly controversial hospital relocation.

Assisted vice president in developing and implementing annual marketing plan and budget.

Supervised a staff of four responsible for marketing, communications, media relations, physician relations.

Director of Marketing & Public Affairs

Corporate communications and public relations professional with varied experience in healthcare, non-profits and the insurance industry.

Specialties: Media relations, crisis communications, writing, proof reading, editing, internal communications, special event planning, and corporate communications planning.

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