Abbie Mellor-Cross Copywriter's Linkedin Analytics

"Christ. I hope this works." There's that voice again. Piping up like clockwork. Every time you're crossing your fingers and hoping your campaign will perform. "Does the copy suck?" "Will our ideal customers actually want to read this lead magnet?" "Is anyone going to open these emails?" No matter how amazing you are at your job, a LOT of work goes into creating a successful campaign. And you simply don't have time to: - Dig a little deeper into your ideal customer profile… - Scrutinise your competition…. - Nail down your unique value proposition and…. - Optimise your messaging. You know, deep down, your copy is built on guesswork. As a result, you’re missing out on leads. Your conversions are suffering. And reporting your results to the CFO feels worse than sitting in the waiting room before a root canal appointment…. Now, imagine knowing your copy is laser-focused on your customers' biggest pains. And positions your brand as THE go-to solution. Suddenly, you start looking forward to campaign launch day. When you open your metrics report, you're excited to see what you've achieved. And reporting to the CFO becomes pretty fun because you can see they're impressed with your results. That 👆 is where I come in. With my painfully practical yet cleverly creative approach to copywriting. Having specialised in behaviour change campaigns before jumping into tech marketing, I know a thing or two about creating messaging that moves people. I use smart thinking to find the sweet spot where your strategy and messaging align. Then, I use proven frameworks to write copy that converts. So, if you want to: - Keep your marketing funnel full of prospects that believe you can help them - Up your lead gen game and become the sales teams' new best friend - Watch your campaign metrics improve and… - Take a whole heap of stress off your plate Get in touch, and let's chat about your goals. Catch me in the DMs, or email me on [email protected]