Abby Carter

Head Of Ecommerce

ZyroFisher

Head up all Ecommerce & Digital activity- DTC & B2B
14 brand sites, 27 facias DTC
1 B2B site
P&L owner 
Delivered significant sales growth 
Re-aligned digital strategy

vvast, D2C at vvast scale

Head of DTC Trading and Ecommerce
Client Services lead on all brand relationships 
P&L Owner for all brands 
Leading all customer proposition and life cycle marketing 
Responsible for all CRO Planning, UX reviews, client digital strategy, Optimisation roadmap & playbook

Nisbets

• Lead all Digital Marketing and Ecommerce for ANZ region
• Lead all Communication planning and promotion planning for ANZ region both online & offline 
• Grew direct web share by 17% over 2.5 years without cannibalisation of another sale channel. 
• Lead all ANZ digital Insight & Analytics
• Delivered Ecommerce growth of 158% 2019 v. 2018 across region for a 7% cost increase
• Delivered 58% Ecommerce growth during CV19 for a 0% cost increase 2020 v. 2019 – including 55% Net profit Growth v. target
• PPC ROAS of 11 v. target of 8, with an ROI of 4.5.
• Full P&L ownership inc Budget management & forecasting 
• Increase site traffic by 39% with a static conversion rate

Ecommerce Manager-ANZ

Screwfix

Marketing Manager- Media & Social

Bradfords Building Supplies Ltd

•	YOY Ecommerce Sales Growth of 44%
•	Month on Month site visit increase of 3% a month 
•	PPC ROI of 645% YTD 
•	Implemented Affiliates, PPC, SEO Re-write of site, Geo Targeted Ads, Retargeting, Abandon Basket, Display & Search Marketing. 
•	Managed Site Re-platform from Site Core- Magento 
•	Manage the Digital Marketing, Customer Services & Ecommerce Team 
•	Responsible for all Group websites including Intranet

Head of Ecommerce and Digital Marketing

Greenslade Taylor Hunt

•	Implemented first Marketing plan and strategy within very tight budgets. 
•	Implemented Social Media, Email Marketing & Paid Search
•	Entire website re-platform
•	Increase site visits monthly by 15%

Marketing Manager

Trollbeads A/S

•	Ecommerce sales up v. 2014 by 228% and 110% v. UK 2015 Sales Plan. 
•	Introduced Abandon Basket, Retargeting, Affiliates, Non Branded PPC, and entire site SEO rewrite and overhaul 
•	Month on Month growth of Facebook at 3% with an average of 78 new followers a week.

Marketing and Ecommerce Leader (FTC)

Hargreaves Lansdown

Account manage and drive profitable growth of Affiliate relationships 
Manage and develop Affiliate platform 
Identify and build partnerships with digital publishers
Optimise existing relationships to improve KPI's
Work with product account managers to develop relevant promotions 
Develop assets and dual branded investment hubs
Identify content types and themes
Use web analytics to optimise landing pages and identify opportunity

Affiliate Manager (FTC)

GE Capital

Manage all strategic marketing development and Customer alignment. 
Responsible for all GE EF internal and external communication.
Execute full marketing mix. 
Develop Value Proposition and Growth plans
Broaden and develop digital marketing capabilities of GE
Manage all Voice of the Customer intiatives
Manage and develop incentive programme

Digital Marketing Manager, Equipment Finance UK, GE Capital

Lloyds Bank Wholesale Banking & Markets

Managing all digital campaigns for www.lloydsbankwholesale.com using CMS Ektron. Providing Web analytics and analysing this for all stakeholders in order to develop the customer journey as well as developing planning and strategy for the Mid Market and CBI business units

Digital Campaign Manager

AWIE 2023 Innovator Honouree https://womeninecomm.yotpo.com/honorees/abby-carter/ 

A hands-on, strategic-minded, digital leader with experience in both B2B and B2C. Highly experienced in ecommerce & digital marketing with demonstrated capability in defining online strategy and establishing innovative campaigns with National-to-regional implementation to generate demand, drive revenue and build brand awareness. Diversified and proven digital skill set covering with a passion for analytics and user experience.

Specialties: 
Ecommerce Growth 
Ecommerce Strategy 
Digital Marketing
Marketing strategy
Customer alignment
Content Management
User Experience
Marketing Communications
Online Advertising
Email Marketing
Web Analytics
Customer Journeys

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