Abby Carter's Linkedin Analytics

AWIE 2023 Innovator Honouree: https://womeninecomm.yotpo.com/honorees/abby-carter/ A hands-on, strategic-minded digital leader with experience in both B2B and B2C. Highly experienced in e-commerce & digital marketing with demonstrated capability in defining online strategies and establishing innovative campaigns with national-to-regional implementation to generate demand, drive revenue, and build brand awareness. a diverse and proven digital skill set with a passion for analytics and user experience. Highly experienced in: -Senior management & leadership, team management, & stakeholder management. - Digital transformation expert with significant experience in migrations & replatforms. Experience in many platforms, including Shopify, Hybris, Magento, Sitecore, WooCommerce, Bigcommerce, VisualSoft, & Umbraco. 5 replatform projects delivered, including a 28 site, 14 brand Shopify replatform & tech stack build. -International ecommerce expansion & launches. - Highly experienced in DTC & B2B e-commerce, marketing, digital marketing, performance channels, Meta, Google, paid ads, social strategy, UX, customer services, & ERPs. With an in-depth knowledge of e-commerce and DTC P&L management & budgeting processes. - Strategic planning and trade planning, with a growth mindset & strategic focus, delivering & building clear, ecomm focussed KPIS. Specialties: Ecommerce Growth Ecommerce Strategy Digital Marketing Marketing strategy Customer alignment Content Management User Experience Marketing Communications Online Advertising Email Marketing Web Analytics Customer Journeys