Abby White's Linkedin Analytics

Throughout my career, I've led and implemented integrated PR strategies for some of the biggest brands in the UK including: Asda, Aldi, Tesco and Dulux. And I've had a ball doing it! As a seasoned earned media strategist (a nicer way of saying I've been doing this for a while), I'm a total news hound and have led teams to deliver standout results, driving positive brand reputation through multi-channel storytelling. I have an insatiable appetite for growth (agency, clients and personal) and have developed many highly skilled delivery teams. I can fall in love with any industry but have a natural pull towards the home improvement category, travel and tourism and anything I can link back to animal conservation or welfare! For three years running, I led the global charge for the Dulux Colour of the Year and in a career highlight, brought the first ever digital launch of a colour to life. Broader sector experience spans FMCG, retail, construction, protective coatings, property, travel and tourism, charity, homes & interiors and automotive.