Abby White's Linkedin Analytics

Throughout my career, I've launched PR-led, integrated organic strategies for some of the biggest brands in the UK including: Asda, Aldi, Tesco and Dulux. And I've had a ball doing it! These days, I have one eye on exceptional service delivery and client experience, and another on my role in senior leadership. I started my life in PR because I love storytelling and people, and that's what I take into my work across commercial and operational responsibilities. I have an insatiable appetite for growth (for the agency, our clients, our teams and myself) and have developed many highly skilled delivery teams to achieve this. My career has had too many highlights to mention across the last 15 years, but a standout moment for me is leading the global charge for the Dulux Colour of the Year and bringing the first ever digital launch of a colour to life. If you know me, I talk about this one a lot, it was a biggie in the lockdown times! Sector experience spans homes & interiors, FMCG, retail, construction, protective coatings, property, travel and tourism, charity, and automotive. Agency specialisms include: Building integrated operational functions, commercial planning and implementation of measurement structures, team enhancement and proposition development.