ALAA MUSTAFA GROUP

As a Digital Marketing Specialist at ALAA MUSTAFA GROUP, I am entrusted with the multifaceted responsibility of driving digital marketing excellence across our diverse portfolio of businesses playing a role in enhancing overall success.

Key Responsibilities:

- Multi-Brand Digital Strategy: Develop and execute comprehensive digital marketing strategies for a diverse portfolio, including two restaurants, a hair salon, and an online grocery store. Tailor strategies to suit each brand's unique identity and target audience.

- Social Media Mastery: Oversee and manage all aspects of social media marketing. This includes content creation, post-scheduling, and campaign management across various platforms, ensuring consistent branding and engaging content.

- Creative Content: Design and create captivating graphics and content for social media campaigns, website updates, and various marketing collateral, ensuring a visually appealing and cohesive brand identity.

- Results-Driven Campaigns: Utilize analytics and data-driven insights to evaluate campaign performance, optimize strategies, and deliver measurable results. Implement A/B testing, track key metrics, and adapt campaigns accordingly.

- Cross-Functional Collaboration: Collaborate effectively with cross-functional teams to align marketing efforts with business goals, ensuring that campaigns and content resonate with the brand's identity and values.

Achievements:

- Successfully increased brand visibility and engagement for all businesses in the portfolio, contributing to growth in online presence and customer interactions.
- Leveraged data-driven insights to optimize social media campaigns, resulting in improved performance metrics and enhanced ROI.
- Played a key role in the launch of a successful online grocery store, managing the digital marketing strategy from inception to execution.
- Consistently met project deadlines and delivered high-quality graphics and content for various marketing materials.

Digital Marketing Specialist

Alrehab Advertising & Marketing

Developed and implemented a multi-channel marketing plan for existing clients and company service website & new  launches.
Performed data analysis to measure performance and identify areas of improvement for clients. 
Meeting with  potential clients for project proposal and presentation.
Performed Google Keyword research for SEO/SEM campaigns of company.
Performed Graphics & Pdf  Desigining  with Video editing.

Skylink Medical Billing Inc.

Design and develop a website for their business and provided digital marketing services for their business branding and promotion.

Wordpress Developer

HOMELAND SECURE PVT LTD

-Performed front-end website development using WordPress DIVI Theme's Premium Page builder.
-Provided SEO-compatible design & content.

AMZ Avenue

Managed a team of independent freelancers and full-time employees dedicated to SEO and content strategy.
Performed customer satisfaction surveys from consumers across social media platforms.
Developed and implemented a multi-channel marketing plan for existing product and new product launches.
Managed brands microsites as a webmaster to boost the sales and test new marketing plans and successful launchings of new products.

Social Media Strategist and Webmaster

Capitalsmart Commerce LLC

-I have designed and developed the store eCommerce website for Capital Smart LLC and also worked as their website administrator. 
-I have integrated eCommerce functionality using Woocommerce Plugins with WordPress Divi Theme.
-integrated stripe payment gateway for payment functions.

Arglobal LLC

-I have completely designed the web store of Arglobal LLC and provided website administration.
-Provided front-end website development using WordPress & Astra Theme.
-Provided ecommerce functionality on the store using WOOCOMMERCE plugin.
Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
-Implemented changes and integrated requested elements to streamline business operations.
-Adhered to SEO best practices while designing sites.

Techgroove Limited

-Designed and developed mobile-friendly websites & HTML email designs.
-Provided front-end website development using WordPress.
-Designed custom websites using HTML, CSS, JavaScript, and Bootstrap.
-Ran debugging tools to eliminate flaws and glitches prior to publishing.

Frontend Web Developer

ECORZO

-Provided front-end website development using WordPress .
-Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding.
-Ran debugging tools to eliminate flaws and glitches prior to publishing.
-Coded websites using HTML, CSS, JavaScript and jQuery languages.

Social Media Marketing Specialist

ORM Digital Solutions

After completing of my contract as a Jr.Web Designer, I joined ORM as a Full-time Web designer and SEO executive where I have designed 100+ Business & Services websites and woo-commerce stores. Whilst ensuring web speed optimization and mobile responsive issues in the various client's websites. It was a great learning experience for me.

Digital Marketing Executive

Joined ORM Digital Solutions as a Junior Web developer for 06 month contract period . There I worked on converting PSD to HTML designs and PSD to WordPress designs respectively.

Jr. Web Designer

Digital Marketing Specialist with 04+ years of experience driving innovative initiatives to increase web traffic, grow brand awareness, and create powerful content. Proven track record of developing and executing successful online campaigns across multiple channels, including SEO, SEM, PPC, and email marketing. Skilled in data analysis to measure performance and identify areas of improvement. Passionate about delivering exceptional customer experiences through creative digital marketing strategies.

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