Digital Gravity

Led end-to-end delivery of high-impact web and mobile platforms across B2C verticals, including real estate marketplaces and workspace automation tools. Drove product strategy, roadmap execution, and stakeholder alignment to ensure user satisfaction and measurable business outcomes. Led the go-to-market vision for AI, AR/VR, and 2D/3D Animation service lines—working closely with sales, SEO, content, and marketing teams to define positioning, user personas, and activation strategies, resulting in accelerated launches and increased inquiries.

Delivered multiple marketplace and automation projects:
DIFC Workspace Booking: Created user-centered booking flows; led phased Agile sprints and stakeholder discovery.
DIFC Business Plan Automation: Digitized manual processes; leveraged user interviews and benchmarking.
GJ Properties: Designed and deployed a mobile/web realtor platform with transaction workflows, digital agreements, and payment integration.

Led the launch of a 20,000+ page enterprise CMS, on Sitecore, for the University of Sharjah, overseeing UX, IA, QA, CMS training, and delivery across 12 integrated sub-sites—delivered under tight timelines with complex stakeholder dynamics.

Collaborated with engineering and design to enhance user journeys through continuous iteration informed by feedback and analytics. Defined and executed release plans, QA workflows, UAT cycles, and rollback protocols, ensuring high-quality deployments and stakeholder satisfaction.

Managed cross-functional Agile teams (devs, QA, UX, content, DevOps), drove daily standups, retrospectives, sprint planning, and delivery governance using JIRA and ClickUp. Mentored PMs, introduced delivery KPIs and SLAs, and improved team velocity and productivity.

Established data dashboards to monitor satisfaction, drop-offs, and delivery health. Advocated for data-first decisions with A/B testing, feedback loops, and heatmapping to inform roadmap priorities and reduce churn.

Senior Project Manager

Psmorfia Private Limited

- Created and launched HRM, demand planning/inventory management, and OMS/WMS, enhancing operational efficiency and accuracy.
- Managed SaaS products, raising monthly users by 15% and subscription revenue by 18% in 6 months in rapid tech growth.
- Collaborated with cross-functional teams to deliver software products that met customer needs and market demands, resulting in a 25% increase in customer satisfaction ratings.
- Conducted thorough market research and competitor analysis, identifying product opportunities and forming effective product roadmaps.
- Translated market insights into actionable product features, contributing to a 10% reduction in user churn rate.
- Leveraged strong technological understanding to conduct analyses and research, leading to the adoption of cutting-edge technologies that improved product performance by 25%.
- Prioritized product features and roadmap milestones, resulting in a 15% increase in new feature adoption and a 20% decrease in time-to-market.
- Established clear criteria for each product roadmap milestone, enabling accurate measurement of development progress and timely adjustments as needed.
- Enhanced product functionality and user experience through iterative user testing and feedback gathering, resulting in a 5% increase in user engagement metrics.
- Developed and implemented performance improvement strategies, leading to a 15% reduction in production defects and an increase of 20% in overall project efficiency.
- Facilitated effective communication between stakeholders, ensuring project cohesion and timely issue resolution, resulting in a 40% decrease in project delays.
- Developed and implemented comprehensive operational strategies that drove growth and efficiency, contributing to a 20% increase in revenue.
- Demonstrated expertise in project management methodologies (Waterfall and Agile), resulting in a 35% improvement in project delivery timelines and a 15% decrease in bottlenecks.

Projects/Products Manager

D1 Brands

Supply Chain, Due Diligence:
● On-boarded 6 brands for the company in terms of their inventory, warehouses, and logistics
● Defined and implemented the SOPs for the supply chain department by working closely with the Director of the Supply Chain
● Revised and improved communication with international partners for a faster turnaround of POs.
● Helped the brands in achieving profits by establishing strategic operations and supply plans with newly onboarded suppliers and external partners
● Resolved Inventory Audits by reconciling CIs, PLs, BOLs, and PODs
● Placed initial POs for all the brands acquired by the company within the first week of acquisition
● Onboarded, audited, and integrated production capacities, brand expansion opportunities, MOQs, and pricing in the Diligence phase
● Worked directly with the brand management department to determine the most cost-effective shipping solution for finished goods transportation to fulfillment centers (Air, Sea)
● Negotiated with and managed multiple 3PLs within the US, UK, and EU region

Inventory Management:
● Forecasted demand and created a supply plan for 100s of SKUs across different countries for different markets
● Monitored forecast and demand plan to identify changes and to determine their effect on supply chain activities
● Directed and optimized weekly replenishment execution after running Amazon on-hand stock reports from Seller Central and helped boost sales by approximately $30k per month
● Set parameters and made decisions on SKU-level allocations in FBA
● Prevented overstocking along with minimizing storage costs at Amazon FBA
● Lead inventory forecast review meetings with Brand Management and other key stakeholders to determine corrective actions for understock and overstock situations
● Hired and trained 6 junior-level team members that reported to me

Supply Chain Manager

Monarda Commodities Limited

Appointed to help the company enter a new market., Burkina Faso. As a P&L leader, I was accountable for all sales & marketing, customer service, operations & maintenance, storage, transportation, and logistics for the company, managing a team of 20 team members. Pioneered Lean principles in sales and marketing within the organization.
● Increased the company’s portfolio from scratch to roughly around $10 million a month
● First-ever person to import and sell Pakistani Rice in Burkina Faso
● Grew sales at twice the market growth rate, increasing 10% despite a historic economic downturn and well-established, deeply entrenched brands in a mature marketplace. Turned a simple product into a brand
● Negotiated with service providers and vendors to improve margins, saving 20% cost annually
● Efficient and cost-effective routes and means (road and railway) of transportation were identified by trial and error reducing the cost by approximately 15%
● Negotiated yearly CBM needs with Freight Companies to secure GRI protections for future FCLs
● Maintained accurate stock reports of 4 different warehouses including re-ordering and maintained separate stock reports for shipments coming into the country
● Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately adding approximately $250k in revenue per month
● Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing, and technology upgrades
● Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions, and shared goals
● Prepared annual budgets with controls to prevent overages and managed the entire Cash-flow of the company

Country Manager

Utopia Industries Pvt. Ltd.

Managed 130+ SKUs from the Kitchen Department of Utopia Deals (Top Seller on Amazon US). My job role ranged from managing product pricing to inventory management to product handling and marketing. A major aspect of my JD was to source/procure products from the Chinese market, negotiate on the prices, sample and test the products, and once satisfied, launch those products on Utopia’s shop on Amazon.com.
● Monitored market trends and competitor performance to update promotional strategies, and developed creative briefs for new products and marketing tactics in collaboration with the package design team, consumer marketing, and outside agencies, resulting in a 12% growth in sales of SKUs off season.
● Negotiated with multiple Chinese suppliers to resolve any product and/or stock-related problems, along with negotiating with them on pricing and quality, saving the cost by 5% for the top 5 best performing SKUs.
● Forecasted demand and created a supply plan for multiple SKUs reducing the stockout percentage by almost 90%, while minimizing storage costs at Amazon FBA
● Executed Global Freight for 10+ Suppliers and consolidated LCLs to FCL movements saving up to $50K per month
● Helped identify true manufacturers of the products sold on Alibaba.com, Amazon, & eBay

Associate Product Manager

Shell

● Conducted a Feasibility Study & Market survey for Shell Pakistan in a team of 5. 
● New marketing avenues for selling Shell Engine Oil were identified and tested. 
● Approximately 250 plus LMTs were surveyed all over Karachi and asked to complete a detailed questionnaire. 
● Surveyed a sample of car mechanic workshops' in-depth insights. 
● An insight into competitor brand ZIC in International Modern Trade (IMTs) was presented to the company for a better comparison of the products and their different marketing approaches. 
● A Shell Engine Oil stall was placed on one of the big LMTs, Bin Hashim, for a week, and consumer behavior towards it was observed and recorded. 
● We presented the findings to IBA Faculty and Shell Project Directors

Project Manager Trainee

I build. I optimize. I repeat.

I’m a product-minded problem solver with a knack for bringing structure to chaos, creativity to constraints, and momentum to mission-critical projects. With experience spanning product management, operations, and technical project leadership, I thrive at the intersection of strategy, execution, and adaptability.

From building a realtor platform used by 30,000+ users in the UAE to launching HR tech and automation tools for enterprise clients, I’ve led full product lifecycles—from zero-to-one launches to data-driven iterations. I specialize in turning ambiguous ideas into real, scalable software experiences by aligning cross-functional teams, leveraging customer insight, and obsessing over outcomes (not just output).

I speak the languages of engineers, marketers, and stakeholders fluently. Whether it's GTM planning, sprint chaos, stakeholder herding, or crafting dashboards in Tableau, Power BI, or GA — I'm all in.

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