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I’m fed up with this "Look at that gorgeous photo! Beautiful layout! My price is right, and I make it darn easy to order...so why isn't anyone ordering, why’s my email list stale? Why’d my launch flop?” “The ads were run beautifully, I checked the metrics myself, I looked stunning standing beside the bold “Masterclass” headers, sign-ups were coming in like wildfire…but we went live, and it was crickets!" Turns out Drew Eric was right 16 years ago when he revealed the #1 thing coaches, brands and any kind of service-based business neglect in their marketing, campaigns, funnel and ultimately…copy. Drew called it the LF8 principles. Every potential audience you have HAS IT. They are... undying beliefs/desires/values, things you cant stop thinking about, you’d probably do anything to get And these 8 core beliefs…*scoffs* no one’s excluded from it. Not even your favourite billionaire Elon Musk, and other powerful world leaders you can think of. Think about why you’re about to purchase that food recipe eBook or that new three bedrooms and 3.5 bathrooms modern European-style home spanning 2998 square feet. You’ve been hooked, drawn in, appealed to, and SOLD by LF8 beliefs: - LF2 – Enjoyment of food and beverages - LF5 – Comfortable living conditions That expensive jewelry, £2500 fitness program, your favorite cappuccino, it's all part of the LF8. The problem most service businesses face today: - Adapting the wrong principles to the wrong audience - Adapting the wrong principles to the right audience Neither gets the job done. Picture this - It’s like trying to tell a shark why it should leave the sea and try out swimming in the pond just a mile away from where you live. How can you adapt the right principles to the right audience? How can you make click-worthy copy and launch to profit? I’m Abdulrazaq, and I eat campaigns for breakfast. Your sequences? *scoffs* Piece of cake! They’ll pull in engagement like bees to a honey pot. Over the last 15 months, I’ve been mentored by Golibe Ilechukwu (6-fig copywriting business owner), devouring marketing books, understanding funnels, with insights from Dan Kennedy and Drew Eric... and some marketing mini degrees that apparently no one uses anymore. I HELP online business owners STRUGGLING in marketing with successfully launching webinars, courses, and programs by creating strategic email flows + funnels that drive conversions to consistent 5-figure months. TL:DR Hire me if you have a burning, flaming hot desire to make your product/service the best thing that happens to your IDEAL clients in 2024.
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