Abdulrhman Mohamed's Linkedin Analytics

As an E-Commerce Lead at Lipton, I handle the media and channel strategy for Egypt and Arabia, working with our media partners, customers, and creative agency to optimize our plan and execution. I also lead on channel content and analytics, using tools such as Profitero, Salsify, and Bynder to improve channel performance and alignment with global guidelines. I graduated in 2019 with a Bachelor’s Degree in Renewable Energy Engineering from Helwan University Cairo, and I have a passion for data and innovation. I have worked in multiple agencies in digital marketing, and I have completed the Digital Commerce Acceleration Program from Econsultancy. I have also earned multiple certifications, including Profitero Certified and Nano Tips to Stop Overthinking. I am always looking for opportunities to grow and not afraid to get out of my comfort zone to learn more. I value collaboration, contribution, and support, and I welcome any inquiries or feedback.