Tech Alchemy

- Built a scalable design system and brand identity for a Web3 payments and NFT platform.

- Launched an NFT marketplace in 4 months, increasing asset turnover by 30%.

- Delivered high-quality designs across multiple blockchain products.

- Led user-centric, iterative design backed by usability testing and feedback.

- Collaborated closely with developers to bring features to life with precision and accessibility.

User Experience Designer

Nickelfox Technologies

- Led UX design for a digital wallet (MFS platform) for a leading telecom client in Qatar, aimed at scaling across the Oman region.

- Designed user flows and prototypes enabling instant money transfers, utility bill payments, cashless transactions, and loyalty integrations.

- Conducted user flow research and UI/UX brainstorming to align with customer-first design    principles.

- Maintained and expanded the product design system; delivered high-fidelity Figma prototypes for user testing and dev handoff.

Product Designer III

- Delivered user-centered design solutions for clients across fintech, education, and wellness sectors.

- Collaborated closely with cross-functional teams to align UX strategy with business goals.

- Applied usability testing and feedback loops to continuously refine product experiences.

- Communicated design solutions to stakeholders and ensured seamless handoffs to engineering.

Product Designer

leadzen.ai

- Led end-to-end design of the B2B lead generation platform from MVP to launch.

- Enabled 10+ client acquisitions within 2 months post-launch through intuitive UX.

- Built a scalable design system, reducing production time by 40%.

- Conducted user research and A/B testing, improving lead conversion rates by 15%.

- Worked closely with developers to ensure seamless design implementation and performance.

Founding Product Designer

Designing with empathy, scaling with systems 🌍✨

I’m a Product Designer with 4+ years of experience crafting intuitive, accessible, and scalable products for global clients—from fintech in Oman to edtech in Scotland and wellness in the US. 

Skilled in UX strategy, design systems, and WCAG-compliant design, I thrive at the intersection of creativity and clarity. Figma is my playground, and user research is my superpower. 

Let’s make meaningful experiences—one pixel at a time! 

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