Zee Entertainment Enterprises Limited

Director- Sales & Marketing

HFNP Marcom Services 

Marcom:

* Led the marcom and digital activations for India's first professional Kho Kho league- Ultimate Kho Kho.

* Successful completion of public relations activities and establishing media relations for various clients in different domains.

* Content writing for clients in various verticals such as New-age Technology (AI, Data Science, etc), EdTech, Renewable Energy, Personal profiling articles for publications like Outlook Business, Forbes India, and many others.

* Increased effectiveness by measuring the impact of social media campaigns with ‘data analytics tools

* Development of interactive dashboards:

              o Product Dashboard to analyze profitable margins
              o HR Dashboard to monitor the multi-layered recruitment process

* Successful launch of the YouTube channel:

           o Ideas and research for the videos
           o Video Shoot
           o Edit raw videos using Premiere Pro
           o Keyword selection for search engine optimization
           o Promotion of videos on different platforms

Sports:

* Profitably spearheaded cricket nets, grounds & academies with "Bowling Machine" in 2 locations
  
* Orchestrate rural sports in West Bengal with the help of local authorities.
 
*Promote continuous fitness activities with age groups, social classes, and Residential areas

* Introduction of Sports4All activities at a variety of NGOs and schools
           o “Sports Analytics” sessions for kids, regarding various cricketing data like- who is the best batsman “Virat Kohli” or “Sachin Tendulkar” during Sports4All activations

Marketing Communications Specialist

* Events & Communications for the Essel Group of Companies

* Communications & Events for Shri Subhash Chandra e.g. -Book launch at Prime Minister's Office, etc.

* Successfully launched "Zee Zindagi", "&TV", "Zee Anmol" and "WION"

* Communication strategy (interviews, press briefings, press conferences)

* Branding, Digital, ATL, BTL, and other media alliances/events 

* Monitor trends and oversee PR and marketing activities for visibility and accuracy

* Coordinating with Programming, Research, and agencies for launches, promotions, etc.

Sr. Manager- Brand, PR & Activations

* Brand Promotion & PR activities in the North.

* Branding Strategy, Digital, ATL, BTL, Events, and Communications (interviews, media briefings, news conferences)

* Brand partnerships with other media (radio, print, and electronic) and sites

* Market visits of actors, profiling them in print as well as electronic media, image building exercise for all the shows

* Monitor market trends and oversee PR and marketing activities to ensure correct messaging is delivered

* Coordination with programming, research, and creative agencies for launches, promotions, and other activities in progress

Manager- Brand & PR

Essel Sports Pvt. Ltd.

* Three successful ICL seasons:

* PR strategies for each season to promote the brand with the introduction of new teams, players in the existing team

Activities included:

* Spokesperson Profiling 
* Players interviews 
* Press conferences 
* Press briefings 
* Launch of the ICL Season 2 and Cricket hai Meri life campaign
* Press conference to launch the 9th ICL Dhaka Warriors team 
* Press conferences after each match in all venues - Delhi, Chandigarh, Hyderabad, and Ahmedabad
* Successful achievement of tournaments like the Santosh Trophy, I League

Executive Corporate Communications

CMCG India Pvt Ltd

* PR plans
* Press conference
* One-on-one interactions
* Pitching stories

Executive

- A marcom professional & guest lecturer at IIMC.

- Worked for various industries, including entertainment, IT, sports, retail, renewable energy, textiles, and politics.

- My expertise includes content writing, social media marketing, public relations, crisis management, presentations, sales, data analysis, data visualization, interactive dashboards, ATL, BTL, and Live events & concerts.

- Hands-on experience in AI tools to streamline workflows. 

- Experience with FB ads, Google ads, and YouTube marketing; currently, I am also learning Data Science.

- Skilled in business intelligence tools for data visualization, such as Power BI and Google DataStudio.

- Previously involved with the launch of four television channels: Zee Zindagi,  &Pictures, Zee Anmol, and WION.

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