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Abhishek Anjali Shrivastva's Linkedin Analytics

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Abhishek Anjali Shrivastva

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“Communication specialist with a strong affinity for data” is the way it would describe me. My corporate journey has been exciting. I started as a Public Relations executive to a full-fledged Marketing Communications (Marcomm) professional. As a professional with more than a decade and a half of experience, I have worked in various industries, including entertainment, information technology, sports, automobile, business, renewable energy, textiles, and politics. My areas of expertise include content writing for multiple industries/publications, social media marketing, public relations, crisis management, data analysis, data visualization, interactive dashboards, and events. With fair knowledge of social media marketing and its dynamics, I am trying to bring my offline and online experience to add value to the brands. Furthermore, I have been an independent consultant providing content, communication, digital, and data services. Working in various capacities like a content writer, reputation manager, and designing visual communication has widened my horizons as a professional and individual. Knowing that data and digital are the future, I am well versed in FB ads, Google ads, and YouTube marketing. I am also learning Data Science to keep pace with the current market trends. To do this, I had to learn Python, and my previous coding experience during my Master's in Computer Science was helpful. I am skilled in new-age business intelligence tools such as Power BI and Google DataStudio, which enable me to visualize the data more compellingly. I had the good fortune of being one of the key members in the launching of four channels: Zee Zindagi, &Pictures, Zee Anmol, and WION.

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