Dr Reddy's Foundation

Communications Consultant

1. Developed an enterprise social content management strategy for production, and sharing, leading cross-functional teams, resulting in growth in brand reach.
2. Digitized Employee Rewards and Recognition system through gamification leading to an increase in engagement and satisfaction.
3. initiated digital content sourcing and DAM systems, reducing content management costs and increasing operational efficiency.

Communications Manager

1. Applied strategic sourcing and supplier relationship management for multimedia projects, surpassing cost-saving targets.
2. Integrated generative AI and prompt engineering into creative workflows, reducing design costs and labor hours. 
3. Leveraged Lean project management principles to A/V and creative design projects, delivering target Cost Performance Index (CPI) and milestone schedule adherence.
4. Developed targeted content strategy through user persona analysis and competitive benchmarking, driving a YOY increase in organic follower growth.

Deputy Manager Communications

1. Implemented SEO strategies, including on-page optimization and content marketing, leading to an increase in annual organic traffic and enhancing brand visibility.
2. Wrote and edited blogs, thought leadership articles, and study papers for digital and print media channels, expanding media presence and improving the company’s public image.
3. Led creative direction and design based on user persona analysis, for communications collaterals including AV projects, achieving higher engagement rates across media channels.

Assistant Manager

I use storytelling, design, and strategy to build content that connects.
With a background spanning finance, liberal arts, and five years in communications, I bring structure to creativity. Whether leading digital platforms, designing campaigns, or scripting films, my goal remains the same: to engage people thoughtfully, powerfully, and with purpose.

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