Multiplier

Manager - Product Marketing

Phyllo

• Set up the PMM function from scratch and a key part of the company's journey from 0 to $1.5M ARR
• Launched 5 products & 10 features through a mix of blogs, landing pages, release notes, explainer videos, lifecycle emails, paid promotions & monthly newsletters
• Built Phyllo's use case library, received 10K+ unique page views in less than 6 months
• Created all sales enablement collateral from scratch; 5+ product decks, 20+ demo videos, competitor battle cards, multiple case studies & user persona documents
• Launched Phyllo's new influencer marketing product insightIQ; prominent initiatives - website, G2 listing, IMHub Review, micro apps, comparison landing pages, PR
• Executed 6 successful Product Hunt launches with 2K+ upvotes, 1.5K+ followers, #3 Product of the Day badge, Golden Kitty nomination & 250% M-o-M increase in signups
• Experimented with new growth channels like influencer marketing & paid newsletters
• Partnership POC with Postman & Bubble to successfully launch Phyllo integrations
• Reporting manager to 3 interns, helped them deliver 10+ customer implementation videos, monthly product update blogs & 100%+ increase in social followers
• Product marketing POC with SEO & podcast agencies; provided detailed messaging framework for paid & organic content; launched podcast with 20+ C-level guests

Founding Product Marketing Manager

Unilever

• Awarded a Pre-placement Offer to join the coveted UFLP program, 1/4 of 25+
• In-depth analysis of Surf Excel QW's market share in the 4 southern states, analyzed over 10 data cuts including sales metrics, distribution metrics & consumer insights
• Interviewed 20+ customers in TN to understand their usage patterns for detergents
• Formulated 4 hypotheses for SXL QW's post-pandemic recovery in South India by reconciling data analyses with feedback from customers
• Formulated over 10 ad-copy ideas and tested their efficacy in the consumer interviews

Brand Management Intern, ULIP 2021

Freshworks

• Responsible for writing multiple pieces of educational and thought leadership content in the form of blogs, ebooks, whitepapers, and long form SEO pages
• Created high ranking organic SEO content with webpages on 'ticketing software', 'online helpdesk system', 'customer portal software', and several others ranking within the top 5 search results on Google and getting over a 1000 leads year-on-year
• Authored an ebook on 'customer service productivity' and devised its email nurture journey which resulted in 130+ organic leads. The ebook was also used as a sales enablement collateral by multiple GTM teams
• Worked with external agencies on creating and streamlining more than 20 exclusive pieces of long form SEO content that rank for several customer service-related keywords
• Created a content hub to help businesses adopt remote support and work from home best practices quickly in the wake of the COVID-19 crisis, which garnered over 3000 views in one month
• Played an active part in the social media distribution strategy of content published on the Freshdesk website and blog
• Collaborated closely with the demand generation teams to align the SEO and SEM goals better with the product roadmap, and coached new members of the segment marketing team to help them understand the products quicker and write compelling collateral
• Interviewed high MRR customers to frame compelling case studies for Freshdesk

Segment Marketing Specialist

• A key part of the Freshdesk Product Marketing team whose two primary goals were lead generation and increasing product adoption
• Took care of the planning and execution of GTM activities for different product features from scratch - landing pages, videos, webinars, email campaigns, internal and external help documentation
• Collaborated extensively with product managers to understand the working of highly critical product features and how they can be marketed to their respective target audiences
• In charge of driving a high stake competitor campaign to acquire users of Salesforce's Desk.com
• Successfully conducted a high-opportunity webinar on the importance of benchmarking metrics in customer support that received over 700 signups with 130 attendees
• Revamped the Freshdesk glossary - an alphabetical list of more than a 100 customer service-related terms

Product Marketing Associate

Zoho Corporation

• In charge of planning and strategizing of marketing activities to help successfully launch Zoho Checkout - a cloud based online payments application
• Responsible for the framing of the entire website content, in-app messaging, social media promotions, PR and user education documentation for Zoho Checkout
• Handled the product blog, email campaigns, webinars and video guides
• Actively curated and monitored Zoho Checkout’s website visits and strategized activities to increase its traction via search engine optimization(SEO) and paid marketing(CPC) campaigns. An experiment with paid ads on Quora led to more than a 1000 leads with an extremely low cost per lead
• Played a close part in the pricing strategy and overall user experience of the product which helped in acquiring 50+ paying customers in less than 3 months
• Took care of customer data and helped devise case studies and testimonials based on user feedback
• Published educational blogs on payment gateways and the use of Subscription Management tools for SaaS businesses
• Published multiple educational guides and infographics on the Goods and Services Tax in India to help Indian businesses understand its working and specifics

Experienced marketing professional with a demonstrated history of working in the information technology and services industry. Skilled in Product Marketing, Content Strategy, Web Content Writing, User Education Documentation, Search Engine Optimization (SEO) and Paid Marketing (CPC campaigns) especially in the SaaS b2b space.

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