AAF Orlando

As Communications Chair for AAF Orlando, I lead all aspects of the organization’s external communications from strategy to execution. I manage a volunteer team and work closely with fellow board members to keep our creative community informed and engaged through email, social media, and our website.

Key Contributions:
-Developed and implemented a unified content strategy across email, social, and web
-Increased engagement across social media platforms and improved email open rates and deliverability
-Wrote and designed monthly newsletters, promotional emails, and digital flyers using Mailchimp
-Provided graphic design support for social media, digital marketing, and board communications
-Maintained and updated the AAF-Orlando WordPress site, including homepage content, event listings, and sponsor/member logo displays
-Built new web pages and performed ongoing maintenance to existing site
-Supported communications for key events including the ADDYs, Caffeinated Creatives, and Agency Apéritif
-Supported media outreach and increased visibility for AAF Orlando within the local business and creative communities
-Ensured brand consistency across all touchpoints, from social posts to press materials
-Translated programming and initiatives into engaging digital content in collaboration with the board

Communications Chair

Supported the Communications Committee as the Social Media and Email Manager.

Communications Committee Email Lead

Peacock Media

I own an LLC which provides contract services and multichannel communications for businesses, such as writing, editing, social media management, email marketing, public relations, marketing, design, and business communications.

Owner; Media & Communications Consultant

Agency THE

I develop and execute multi-channel marketing strategies that drive measurable growth and brand impact for e-commerce clients across sectors such as consumable goods, automotive, renewable tech, luxury goods, and finance. My expertise spans organic and paid social media, email, SMS marketing, and content creation, enhancing brand visibility and audience engagement.

Highlights:

Social Media Growth & Engagement: Increased client social media audiences and boosted engagement through strategic content, ad copy, and community management. Developed social calendars, created engaging content, and fostered communities aligned with each brand voice.

Email & SMS Marketing Success: Expanded email lists and achieved open and click-through rates above industry standards. Led SMS campaigns, driving high engagement and conversions, consistently delivering strong ROI.

Cold Email Outreach & ABM: Built targeted email lists, developed ABM strategies, and executed cold email campaigns that generated high-quality leads, increasing conversion rates and targeted interest.

Project & Logistics Management: Managed logistics for content production, campaigns, and special projects, including high-stakes events. Ensured seamless coordination by developing timelines, managing resources, and keeping stakeholders informed.

Influencer & PR Outreach: Identified and collaborated with influencers and press to secure coverage and amplify brand presence. Led outreach for clients to gain media exposure and build relationships enhancing brand reputations.

Content & Copywriting: Created high-impact content and ad copy across social, email, web, and SMS platforms, including blog posts, articles, and email sequences, effectively supporting brand storytelling, engagement, and conversions.

This role has honed my skills in omnichannel engagement, strategic content planning, and performance-focused marketing, allowing me to contribute to significant growth and success for a range of clients.

Senior Content Manager

Prior to being hired as Agency THE's content manager, I supported their team as a freelance contractor, primarily doing copywriting and editing of press releases and ad copy.

Contract Editor

Track Shack

I have been a contracted and sponsored team athlete of Orlando Track Shack, a running company who is a leader in local road running events, for 6 years. As part of Team Track Shack, I share my running journey with the community and encourage participation in local training programs, races, group runs, fundraisers, and other Track Shack events. I was asked to join their racing team after sharing my transformation from non-runner to competitive athlete and developing a strong social media community, and I have subsequently shared my story via blog and video as part of my outreach efforts. 

I work with Track Shack to market and promote events, training programs, and races in person by running event tents, and digitally via blog and social media marketing. I collaborate with other team members and ambassadors on specific marketing campaigns and promotions in addition to sharing my own running and training journeys. I also assist with logistics at Track Shack’s races and work closely with the Track Shack Events staff to ensure event success.

Of course, as a member of Team Track Shack, you can also find me running most of their annual races, which range from 2-mile races to half marathons! Each year, I run the Fanatic Series and the OUC Half Marathon, but you will find me at as many of Track Shack’s races as I can participate in!

Team Track Shack Athlete

At Track Shack, I also worked as an expert staff member, blogger, and group running instructor. After my youngest daughter went to school, I decided to re-enter the work force as part of the team I had been working with as an athlete for several years already. 

As a marketer, I love products. I worked in the Track Shack retail store as expert staff providing impeccable customer service and product knowledge by assisting customers with running needs and fitting them for proper footwear as it pertained to their use, foot strike, and gait analysis. Much of my job involved complicated fittings for both athletes and those who have hard-to-fit feet or mobility issues. I also acted as a source of information about company training programs, classes, races, and other events.

In my role as a blogger for Track Shack, I wrote marketing-focused blogs optimized for SEO and took related photos for inclusion on Track Shack’s website. These ranged in topics from new product releases to event experiences and personal storytelling.

I also co-taught the Good Form Running Clinic that Track Shack offers monthly for runners who want to learn to improve their form and maximize efficiency while learning how to lower risk of injury. We taught groups up to 30 people by hosting a hands-on class which explained mechanics, taking groups outside to run, videotaping them and analyzing their form, and then discussing and practicing ways to improve.

Blogger/Expert Staff/Good Form Running Instructor

CEP Compression

As an official athlete of CEP Compression, a subsidiary of Medi which makes compression garments for athletes, I create original content for the company and work alongside the brand to market and promote products in person and on social media, sometimes collaborating with other ambassador athletes on campaigns.

Official Athlete

Caterpy

As a contracted athlete ambassador, I create original content for Caterpy, an innovative tie-less shoelace and hairtie company, and work alongside the brand to market and promote products in person and on social media, sometimes collaborating with other ambassador athletes on campaigns.

Brand Ambassador

Headsweats

As a contracted athlete ambassador for Headsweats, an athletic headwear and apparel company, I created original content and worked alongside the brand to market and promote products in person and on social media, sometimes collaborating with other ambassador athletes on campaigns.

Various Clients

I worked as a contract writer and editor developing content for clients in real estate services, property management, legal professions, and employee training. I have extensive experience with internal business communications, marketing materials, resumes, and cover letters.

Writer and Editor

I worked as a contract and freelance photographer and have a good deal of experience in real estate/architectural photography, weddings, portraiture, product, sports, and fine art/nature. I also have extensive knowledge about image processing, editing, printing, framing, and design.

Photographer

Seaside Strategies LLC

I was a contractor with Seaside Strategies as a researcher, writer/editor, and technology assistant.

Researcher

Ritz Camera & Image

As a top-performing sales and lab associate at Ritz camera, a now-defunct processing and imaging company, I processed and developed 35mm and 110mm film, made prints, and adjusted lighting and colors for better quality. Having developed highly specialized and technical product knowledge, I also demonstrated and sold cameras and photography equipment to customers.

Sales and Lab Associate

As an innovative and strategic marketing professional, I bring 7+ years of experience in developing high-impact content strategies, managing digital marketing campaigns, and driving engagement across social media, email, and other digital platforms as well as in-person events. My expertise spans content creation, copywriting, editing, design, photography, community management, influencer collaboration, and public relations, with a special focus on delivering measurable results for diverse clients.

Passionate about creating meaningful connections, I am committed to using innovative strategies, strong storytelling, and data-driven insights to deliver exceptional results. If you're looking for a dynamic marketing specialist with a proven track record in content strategy, social media, email marketing, and audience engagement, let's connect!

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