Abi Hough's Linkedin Analytics

I bring 20+ years of experience helping teams turn complexity into clarity through evidence-led UX research, behavioural insight, and accessibility strategy that actually makes a difference. Whether I’m helping scale a fintech onboarding flow or mentoring early-career researchers, my work is grounded in curiosity, clarity, and care. I help teams ask the right questions, understand what really matters to their users, and make decisions that are inclusive, strategic, and backed by real insight. 🧠 Core expertise: Mixed-methods UX research (interviews, testing, surveys) Accessibility audits & inclusive design (WCAG) Behavioural insight & user psychology Research-informed UX writing A/B & multivariate testing strategy Mentoring, onboarding & public speaking coaching 🎤 I'm also an international speaker and workshop host, known for making complex research accessible, and helping others do the same. From £100M functionality bug hunts to “why your form sucks,” I bring evidence and empathy to every talk. UX is my superpower. Bad design is my hero origin story.