Achiever's Network (ACHNET)

As the Growth Product Manager at Achnet, I lead the end-to-end lifecycle encompassing problem discovery, user research, scoping, development, testing, and rollout. Collaborating closely with design, engineering, and QA teams, we've achieved a 90%+ internal satisfaction rate for feature deliveries.​

I developed and implemented product positioning and pricing strategies. By authoring PRDs and BRDs, I aligned over five stakeholders, streamlining the delivery process. A notable achievement includes leading a redesign initiative that reduced support tickets by 32% through UX enhancements.​

Executing A/B tests led to a boost in engagement and an uplift in conversions. Integrating lead magnets improved conversion rates, and supporting presales with demos and technical insights contributed to an increase in client acquisition.​

Conducting competitive research and market analysis played a role in achieving an increase in market share. Additionally, I monitored technical SEO and created a roadmap that enhanced website SEO metrics by approximately 50%, resulting in an increase of over 3,000 monthly visitors.

Growth Product Manager

Executed site audits, competitor analyses, and keyword research, resulting in a 15% boost in domain authority and the acquisition of 20+ high-quality backlinks.
Resolved over 15 critical technical SEO issues, optimizing website performance and visibility.
Conducted in-depth market research and competitor analysis to drive product enhancements.
Collaborated with external agencies for the rebranding and redesign of Achnet, enhancing visual identity and user experience.
Achieved a 35% increase in website visits and a 12% uplift in conversions through targeted data analysis and content optimization.
Increased social media impressions by 22% across three platforms by optimizing engagement strategies, resulting in a 15% growth in follower count.

Product Marketing Intern

User-centric product manager specializing in SaaS innovation. Led initiatives at ACHNET, optimizing user experiences and driving business growth. Proficient in Agile methodologies and SaaS principles. Passionate about leveraging technology to solve real-world problems.

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