Abi Williams's Linkedin Analytics

Most SaaS GTM teams are still playing by pre-AI rules. More reps, more tools, more noise, but still missing pipeline, clarity, and momentum. Growth doesn’t come from “doing more.” It comes from knowing what to stop doing. You don’t need another playbook. You need your playbook. That’s where I come in. I’m Abi. I’ve spent 20+ years leading revenue at Meta, Oracle, LinkedIn, Udemy, and scaling startups. I’ve taken GTM engines from “it’s all on the founder” to “we’ve built a machine that scales.” Fast. Ethically. Profitably. Today, I work as a Fractional CRO and GTM Coach for SaaS businesses between series A-C, helping them scale smarter, not noisier. 💥 What I Actually Do: - Fix broken GTM engines that look great in Notion but stall in reality - Build Revenue systems that don’t break when you scale or hire - On the job, Coach for CEOs, CROs, and executives to stop reacting, start leading & winning. - Embed ethical AI and governance across GTM, product, tech, and board level 🤖 GTM in the Age of AI AI has changed the game, and AGI is coming, yet most organisations and GTM motions still look like 2017 in disguise. If you're building a great organisation, and you want to: Sell and Support AI Ethically for GTM Teams Operationalizing Responsible AI for your executive teams Understand AI as Fiduciary Risk for the board and investors Develop Governance That’s Felt, Not Just Written” with your product and UX Build Guardrails in Code for Tech & Engineering 📬 DM me or head to www.leadnotlag.com