Abir lal Mukherjee's Linkedin Analytics

"Welcome to my profile! I'm the Founder of Edelytics, a digital marketing agency with a keen focus on delivering high ROI through innovative paid media and performance marketing strategies. With 15+ years at the helm, I specialize in crafting impactful campaigns that transcend conventional marketing paradigms. 🔹 Background: My journey began in the higher education domain, where I wore many hats—from marketing and admissions expert to an independent consultant for numerous universities and colleges. With experience in start-ups and greenfield projects, I've even assisted B-Schools in launching their very first batches through robust marketing and sales strategies. 🔹 Skills: My forte lies in admission counseling, team building, developing P&L projections, and, most importantly, lead generation. Transitioning to my own agency, I've incorporated these skills into broader performance marketing and paid media strategies. 🔹 What I Do: At Edelytics, I head our paid media campaigns and performance marketing divisions, and I have a firm grip on SEO practices. We have successfully catered to a diverse clientele, including schools, colleges, universities, NGOs, and real estate companies. 🔹 Mission: My mission is to help businesses and educational institutions unlock their full potential through tailored digital marketing strategies. If you're interested in pushing the boundaries of what digital marketing can do for your brand or educational institution, let's connect!"