Abri Johan (AJ) Coetzee's Linkedin Analytics

I help founders and coaches turn overlooked email lists into high-converting revenue systems that close clients, scale launches, and drive consistent profit. Most people treat email like an afterthought. They send weekly blasts, promote offers with no structure, hope for clicks, then wonder why it doesn’t work. That’s not email strategy. That’s noise. At OutDo, I lead the end-to-end email strategy for coaches and founders building seven-figure brands. These are experts with high-ticket offers, live webinars, and automated funnels who need their email to do more than get opens. They need it to sell. Reliably. Predictably. At scale. We build email systems that do exactly that. Here’s what it looks like in practice: - $2,500 or more in revenue from a single campaign send - Open rates growing from 35 percent to over 60 percent - 500 to 1,000 new leads added per month - Evergreen email flows that sell without relying on ads - Weekly newsletters that reset trust and position our clients as the go-to in their niche Every flow has a function. Every sequence has a psychological trigger. Every campaign is sent with a reason and built around action. From the moment a lead opts in, we design the journey to warm them, educate them, and move them closer to the offer, without burning them out. What makes my approach different is how I think. Before working with coaches, I scaled multiple eCommerce brands using Klaviyo, rebuilding their email infrastructure for deliverability, automation, and profit. I also come from a background in software development, with hands-on experience in Python and automation workflows. And as a former life coach, I understand the behavioral levers that move people, not just pixels. That blend of code, copy, and conversion is where I operate best. If you’ve built an audience but don’t have the system to match, I’d be happy to point you in the right direction. Whether that’s a one-off strategy session, a full audit, or support from our team at OutDo, we’ll help you build the clarity, structure, and momentum your business needs. Message me to explore what’s possible.