Elevate | Agence Data & Technologies Marketing

Digital Strategy and Digital Marketing

Mission: Management, training, and oversight of a team of 15 experts in CRO and eMerchandising, execution, and leadership of EMEA missions.

• Management of a team of 15 experts in conversion and e-merchandising.
• Conversion Expertise: Creation of optimization programs, evangelization, implementation of strategies, and deployment of test roadmaps.
• E-merchandising Expertise: Implementation of strategies, optimization of merchandising rules, configuration and implementation of tools, and definition of the commercial animation plan.
• Management of a customer portfolio, including major accounts (Industries: E-commerce, Retail, Luxury, Cosmetics, Energy, etc.).
• Pre-sales activities and offer creation.
• Conferences and training.

Manager CRO

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Dernier Cri

Product factory, creation of digital products for large groups and startups

Mission: Development of the product and e-commerce optimization service

• Management of a experimentation team.
• Digital Product optimization (Services and Saas business) 
• Conversion Expertise: Creation of optimization programs, evangelization, implementation of strategy and deployment of test roadmaps.
• E-merchandising Expertise: Implementation of strategies, optimization of merchandising rules, configuration and implementation of tools, definition of commercial animation plan.
• Pre-sales animation & offer creation
• Conferences & training

Lead Optimization, CRO & E-merchandising

showroomprive.com

Showroomprive.com is an e-commerce company, specializing in online flash sales.

Mission: Management of a team of 4 experts, on conversion and acquisition in 6 countries

• Management of acquisition levers
• Paid & organic levers: SEA / Social / Affiliation / Display & SEO
• Constant monitoring and analysis of performance, budget management according to the objectives defined in a ROI logic
• Challenging campaigns, tools, methodologies
• Implementation of tests: new types of campaigns, new formats, new platforms, …
• Coordination of all these levers
• Monitoring, following the competition and the market
• Management of a team of 4 people
• Scope: 6 countries
• Conversion project management
• Definition of the test roadmap
• Identification, launch and follow-up of opportunities
• Implementation and monitoring of AB & MVT Tests
• Weekly and monthly reports
• Weekly reports: budget tracking, main indicators and traffic by country (simplified)
• Monthly reports: budget tracking, main indicators and traffic by country + in-depth analyses on each lever on the current topics (test results, blocking points, …)

Lead CRO & Acquisition

Accenture Song

E-commerce Consulting and Strategy Firm, digital strategy and digital marketing.

Mission: Management of a team of 20 experts, execution and leadership of EMEA mission

• Management of a team of 20 experts in Conversion and E-merchandising.
• Conversion Expertise: Creation of optimization programs, evangelization, implementation of strategy and deployment of test roadmaps.
• E-merchandising Expertise: Implementation of strategies, optimization of merchandising rules, configuration and implementation of tools, definition of commercial animation plan.
• Customer portfolio animation, management of major accounts (Industries: E-commerce, Retail, Luxury, Cosmetics, Energy..),
• Pre-sales animation & offer creation
• Conferences & training

Manager of the Experimentation Team (CRO, CX, E-merchandising, personalization)

Optimization Academy

Partner of Cognytive Ltd the Conversion rate strategy and consulting business and now freshly launched the conversion rate Optimization Academy that delivers in-depth on-demand CRO video training of the approach and methods used to help eCommerce website grow conversion an average of 31% a year.

CRO Consulting Agency & Creation of a CRO e-learning program, activity in English.

Mission: Creation and management of platforms, customer management, prospecting, accounting, Marketing.

• Creation of two sites including an e-learning platform with video content.
• Implementation of all systems (Learning Management System, emailing, payment system, affiliate system, etc.)
• Creation of all visual supports, graphic charter, site design, video editing…
• Prospecting & negotiation of partnership contracts.
• Customer service & support.

Co-Founder E-learning academy on Conversion rate optimization

NEWMAT

SME of stretched ceilings and walls - Formerly a family business

Mission: Digital Transformation/transition - Management of all marketing activities

• Redesign of the newmat.com website from A to Z (Showcase site with the objective of capturing prospects)
• Implementation of the emailing system, setting up automation, and managing campaigns, with the goal of generating prospects.
• Installation of Salesforce CRM to coordinate the generation of prospects on the internet with the sales team.
• Creation of communication tools (brochures, brochures, flyers, telephone script etc.)

Responsable Marketing - Newmat 

House of Kaizen

Services and products:
• Responsible for defining the scope and structure of each service the Consumer Experience team delivers.
• Responsible for turning the services into products.

Methodology and workflows:
• Responsible for delivering the methodologies teams follow to produce services / products.
• Responsible for designing and delivering the workflows teams and work use.

Optimisation strategy and approach:
• Map out the client business requirements and optimisation needs with the best testing strategy and test plan that leads to maximum conversion uplift.

Consumer Experience Product & strategy manager

• Budget management – Manage resources, development and production costs in line with budgets and spend levels defined by the Account Director.
• Website development roadmap – Own and develop the functional and coding roadmap with key deliverables and timelines in accordance with technical team’s capabilities and availability. 
• Visual design – Responsible for the visual design of the website within brand guidelines, the design of imagery and the brand interpretation as it applies to the website.
• Website content – Responsible for all content, on all language versions, of the mcafeestore.com website, including the production schedule of content, production, creation and deployment of content and its roll out and maintenance.
• Website architecture– Responsible for the content architecture, link structure and navigation, on all language versions, of the mcafeestore.com website.
• Marketing landing pages – Responsible for the design, creation, deployment and optimisation of landing pages for paid marketing channels.
• Search Engine Optimisation – Responsible for SEO performance of the website. Deliver technical amendments, monitor and improve the natural positions and build a strong link profile.
• Conversion Rate Optimisation – Tasked to grow conversion rate of mcafeestore.com to target levels, and the management and deliverables from related vendors and teams that affect website conversion rate.
• Brand consistency – Ensure the website remains on-brand as the key communication channel across all markets and languages.
• Data & Reporting accuracy – Responsible for the configuration and accuracy of Google Analytics on the Mcafeestore.com website, that all reporting tracks key KPI’s and accurately reports paid channel campaigns and marketing activity across all language websites.

E-Commerce manager (Intel Security)

Improving the revenue of online business for each client, assisting in increasing the ROI of their marketing spend in order to increase profitability and better leverage the traffic received or generated. 

Expertise includes:
• Business strategy development
• Product retail strategy creation
• Understanding of human cognitive principles
• Knowledge of conversion framework and best practices
• Website usability conventions and principles
• UX (user experience) - creation of wireframes
• Creation of complete website solutions including copy creation, designs and entire user journeys.
• Advanced Analytics knowledge and its practical application 
• User research techniques and technologies
• Testing tools (VWO, Optimezely)
• Design principles
• Code mechanics

Conversion Consultant

• Clients ’websites conversions rate optimisation 
• Work in team with designers and web developers 
• Analysis of Google Analytics online measurement tools
• Online Campaigns Management 
• Recruitment of interns
• Management and development of the research department;

Executive Conversion Consultant

Creation of the UX research process:
• Collaboration with the team in creating and improving research plans in order to engage them in your research sessions to ensure its effectiveness.
• Implementation and monitoring of competitor analysis, heuristic evaluation, usability study of the information architecture and user experience, using web analytics software, in-page web analytics, online surveys, heat-maps, feedback.
• Monitored research findings and incorporate it into the creation of A/B testing.

Reorganization of the CRM linked to a corporate merger: 
• Implement all phases of firm global CRM initiative.
• Develop, communicate and enforce CRM best practices.
• Design and implement workflow for all services and events, including guides design.

Marketing activities:
• Social media updates
• Assisting organisation of monthly seminar

Project Executive

RTL Group

• Designing projects of Special Operations (OPS) and partnership in response.
• Develop offers OPS and partnership themes (events or advertising sectors stations) for prospecting.
• Design and production records, construction and testing of media plans with marketing.•

Assistant Project Manager on special operations

My specialty is conversion rate optimisation - helping businesses get more revenue from their websites.

With over 10 years experience of managing optimisation projects across a wide range of websites, I have developed a good eye for spotting the biggest opportunities from vast amounts of quantitative and qualitative, and turning these into conversion-boosting strategies.

Specialties: 
* Conversion rate optimisation (CRO) 
* Data analysis
* User-centric design
* Persuasive copywriting
* Boosting online sales

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