Anna C.'s Linkedin Analytics

I am a Director of eCommerce with over 15 years of experience in the beauty, wellness, and CPG spaces. I have a strong background in both the creative and analytical aspects of the DTC industry, where I have led and scaled teams, managed large departments, and contributed to custom and native app development and customer lifecycle + retention strategies. I currently work at Buff City Soap, a fast-growing company that offers natural and handmade artisan soap, bath and home products in over 275+ locations across the US. I am transforming their eCommerce and digital presence creating a truly defined omni-channel presence. My core competencies include e-commerce strategy, team leadership, CRO, operations, website optimization, digital marketing, data and analytics, customer lifecycle and retention, CX, CRM, mentoring, development and brand management. I leverage my expertise to identify and solve problems, build solutions, and improve brand performance and connectivity. I am passionate about learning, collaborating, and creating dynamic work environments for all. My mission is to deliver exceptional value and satisfaction to customers and stakeholders in the e-commerce space.