Anna C.

Director of Retention Marketing

Buff City Soap

• Developed and executed a comprehensive e-commerce strategy aligned with company goals.
• Led and mentored a cross-functional team to optimize product listings, pricing strategies, and promotional campaigns.
• Collaborated with marketing teams to drive digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.

Director of Ecommerce

Alleyoop

• Managed and executed client-facing marketing efforts for Alleyoop, focusing on customer lifecycle, CX, and retention.
• Analyzed customer LTV and satisfaction to drive strategic marketing decisions.
• Developed and implemented retention strategies to increase customer engagement and loyalty.

DIME Beauty Co

• Developed and executed customer lifecycle strategies to drive retention and loyalty for DIME Beauty Co.
• Implemented personalized skincare regimen options resulting in a 25% increase in customer satisfaction.
• Led cross-functional teams to launch new product lines, contributing to a 30% revenue growth.

VP of Customer Lifecycle & Retention

City Beauty

• Implemented new systems and strategies to enhance customer experience and drive efficiency at City Beauty.
• Led cross-functional teams to optimize operations and drive growth for the brand.
• Developed innovative solutions to improve processes and streamline operations for maximum impact.

VP of Operations and Chief of Staff

• Developed and implemented all business practices from budgeting to processes to drive growth for the luxury brand City Beauty.
• Led cross-functional teams to optimize skincare and cosmetics formulations for premium results.
• Implemented strategic initiatives resulting in a revenue increase of ~$36M annually.

VP of Operations

oVertone Haircare Inc

• Analyzed client data and customer service records to improve product development and website tooling.
• Provided data-driven insights for marketing efforts, leading to successful acquisition and exit to a larger brand.

Sr. CX Data and Analytics Operations Director

• Managed client services operations for oVertone Haircare, ensuring seamless color maintenance solutions for customers.
• Developed and implemented strategies to enhance customer satisfaction and retention rates.
• Led cross-functional teams to optimize processes and improve operational efficiency.

Client Services Operations Director

College of International Esthetics

• Directed admissions process at College of International Esthetics, ensuring quality education for aspiring skincare professionals.
• Implemented innovative strategies to support students in achieving their business goals.
• Increased student enrollment by 20% through targeted outreach and personalized admissions support.

Director Of Admissions

EXTENDED HANDS OF HOPE

• Managed all business and operational efforts for Extended Hands of Hope, overseeing the expansion into a bakery business and offering safe housing for victims and families.
• Led budget management and profitability initiatives, ensuring the organization's financial sustainability.
• Implemented strategies to enhance services and support for victims, contributing to the growth and impact of the non-profit.

Director Of Operations

Symmetry 360 Massage

• Led operations at Symmetry 360 Massage, overseeing a team of therapists and ensuring exceptional client experiences.
• Developed and implemented customized treatment plans for clients, specializing in chronic pain management and injury recovery.
• Increased client retention by 20% through personalized care and effective communication strategies.

Brand Connections

• Managed retail operations for Brand Connections in Denver, Colorado, overseeing a team of 40,000 associates and generating $65B in annual sales.
• Developed customized sales and marketing solutions for various channels, including grocery, drugstore, and consumer electronics, to drive brand value for clients and customers.
• Implemented strategies to optimize retail merchandising, marketing services, and client events, resulting in increased revenue and market share.

Retail Operations Manager

• Managed multi-channel marketing mix to drive business growth and engage partners.
• Provided tailored solutions to help marketers connect the dots for better business outcomes.
• Collaborated with Fortune 500 companies and Challenger Brands to deliver superior results.

District Manager

E-commerce Strategist | Retention Marketing and Customer Lifecycle maven | Client Experience Advocate.

Senior eCommerce & Digital Leader delivering 60%+ YoY growth in beauty, wellness, and CPG. I blend data-driven strategy, tech innovation, and customer-first thinking to drive omnichannel expansion, lifecycle marketing, loyalty, and retention at scale.

My leadership philosophy: Purpose Over Pressure. Strategy Over Scramble. Sustainable growth comes from aligning smart execution with inspired teams — scaling what works, innovating where it counts, and keeping the customer experience at the heart of every decision.

Specialties:
	•	Omnichannel Growth (DTC + Retail)
	•	Lifecycle Marketing & Retention
	•	Loyalty Program Development
	•	Digital Transformation & Tech Stack Optimization
	•	Cross-Functional Leadership & Team Development

I’ve led transformation and growth at Buff City Soap, DIME Beauty, City Beauty, and oVertone Haircolor, each time delivering measurable results, stronger customer loyalty, and future-ready operations. Let’s connect if you’re passionate about building digital experiences that scale.

E-Commerce Strategy: Develop and execute a comprehensive e-commerce strategy aligned with company goals. Team Leadership: Lead, mentor, and foster a cross-functional team, including web developers, digital marketers, and customer service representatives. Online Merchandising: Oversee product listings, pricing strategies, and promotional campaigns for optimized sales and margins. Website Optimization: Continuously improve user experience, website functionality, and mobile responsiveness to boost satisfaction and conversion rates. Digital Marketing: Collaborate with the marketing and loyalty teams to drive digital marketing efforts, including SEO, SEM, email marketing, and social media advertising. Analytics and Reporting: Lead the buildout and maintenance of the departmental scorecard and key performance indicators. Leverage data and analytics to drive informed decisions, monitor performance, and identify areas for enhancement. Vendor and Partner Management: Collaborate with third-party vendors and partners to expand product offerings and enhance the e-commerce ecosystem. Customer Experience: Elevate the customer journey through excellent service, feedback mechanisms, and prompt issue resolution. Budget Management: Co-develop and oversee the e-commerce budget, ensuring resource allocation efficiency and strong ROI. Compliance: Ensure adherence to e-commerce regulations, data privacy laws, and industry best practices.

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