Amelia Coomber's Linkedin Analytics

Computer scientist turned data-driven growth marketer. Currently Head of Growth, previously Director of Acquisition & Performance Marketing. I specialize in paid acquisition, retention / CRM, lifecycle marketing, and CRO. I have a passion for building automated reporting dashboards that drive and inform growth beyond top-line goals through deep analysis of LTV/CAC KPIs and acquisition payback periods using advanced google sheets queries and google data studio dashboards. Whether it's querying data, A/B testing email flows, mapping out full-funne FB audience targets and exclusions, constructing acquisition-optimized landing pages, or analyzing LTV cohorts, I love solving complex and nuanced problems with data, hard questions, consumer research, and iterative testing. Experience: Paid Social | Paid Search | Email Automation | CRO | SQL | Affiliate Marketing | Influencer Marketing | Growth Forecasts & Paid Media Plans | E-commerce |