STORM Boutique Fitness

Creator of the Eco-Friendly STORM Brand
Developed the STORM brand, integrating four innovative concepts—Bootcamp, Cycle, DecathlOn & HYROX/STORM Hybrid within the Holmes Place eco-system. (One additional concept created sat waiting.)
Studio Expansion & Innovation
•	Launched 11 studios, with 4 more under planning and construction.
•	Pioneered multi-functional Bootcamp studios to maximize usability and versatility.
End-to-End Project Leadership
•	Led conceptual development, design, build, equipment selection, supplier management, and project delivery.
•	Crafted user experiences, fitness programming, and comprehensive academy and operational manuals.
Talent Development & Team Building
•	Recruited and trained coaches, delivering academy training and ongoing education.
•	Built a team of STORM ambassadors to embody the brand’s unique eco-friendly approach.
Strategic Growth & Member Experience
•	Drove participation and profitability strategies while identifying expansion opportunities.
•	Enhanced operational standards through streamlined, automated processes for consistency and excellence.
•	Senior oversight for two top-performing Holmes Place clubs.

Managing  Director & Creator of STORM Boutique Fitness

Holmes Place

🌟 Driving Excellence Across Premium Health & Fitness Clubs

🏋️‍♂️ Strategic Systems Development

Designed and implemented systems to achieve long-term goals for 18 premium health & fitness clubs in Austria and Germany.
🤝 FHM Service Strategy Leader

Introduced the "Friendly, Helpful & Motivating" (FHM) service strategy, embedding it into the DNA of Holmes Place to deliver exceptional member experiences.
✅ Health & Safety Champion

Ensures compliance across all clubs, creating a safe and enjoyable environment for members and teams.
📋 Innovative Group Fitness Solutions

Sourced, developed, and implemented group fitness products, ensuring consistency and excellence in member experiences.
Collaborates with external suppliers to deliver dynamic, high-quality group fitness timetables.

Head of Service, Health & Safety & Group Fitness.

🌟 General Manager – Driving Success Across Premium Fitness Clubs

📍 Leadership of Two Iconic Clubs

Managed Millennium Club (5,000 sqm) and Börseplatz Club (4,500 sqm) in Vienna, serving a combined 9,000+ members with an annual turnover of €8 million.
Oversaw total club EBITDA, standards, service, member experience, health & safety, and a team of 150 staff across both locations.
📈 Remarkable Growth Achievements

Increased membership by 700 members in 24 months, reaching 4,400 at Millennium Club.
Achieved a 100% increase in total club revenue during the same period.
🏆 Top Performances & Recognition

Ranked #1 in the group for new member sales at Börseplatz (2015).
Excelled in Health & Safety and Club Management League metrics.
Runner-up for Holmes Place “Newcomer of the Year” award (2013).
👥 Team Development & Regional Support

Promoted team members into regional, club manager, assistant manager, and HOD roles.
Provided regional support for Vienna's 4 clubs in group exercise and Les Mills programming.
🚀 Innovation & Operational Excellence

Introduced a low-user program and iFeedback system in 2014.
Authored the English version of operations policies and procedures.
Delivered 4 weekly Les Mills RPM and Grit classes, maintaining direct member engagement.

Senior General Manager Millennium & Börseplatz Clubs

RAW CORPORATE HEALTH LIMITED

✅ Health & Safety Leader – Corporate & Residential Health Suites

🏢 Oversight Across 28 Sites

Managed health and safety processes, policies, and procedures for 28 private corporate and residential health suites.
📋 Standardization & Compliance

Developed a comprehensive health and safety manual for all sites, ensuring consistent and up-to-date practices.
Conducted quarterly internal audits, achieving a 100% pass rate from external auditors across all locations.
👥 Staff Training & Development

Led all staff training initiatives to maintain high safety standards and operational excellence.

Health & Safety/Operations Consultant

The Thames Club

🚀 Sales & Marketing Specialist – Luxury Health Club

🎯 Sales Excellence

Achieved team sales targets in 12 of 16 months, with a personal record of 16 consecutive months hitting target.
Averaged 51 personal sales per month, with a peak performance of 117 sales.
📊 Strategic Marketing & Membership Growth

Planned and executed local marketing campaigns to boost public awareness and drive new memberships.
Conducted a full market analysis, restructured membership options, and implemented strategies to reduce downgrade risk.
🤝 Corporate Relations

Built and maintained strong relationships with the local corporate market to expand reach and increase memberships.
🚴 Member Engagement

Delivered 4 weekly Les Mills RPM classes, fostering direct engagement with members.

Director Of Sales Marketing

LA Fitness

General Manager Muswell Hill Club

David Lloyd Leisure

🎾 Senior Manager – Multi-Department Leadership & Member Experience

📋 Comprehensive Oversight

Accountable for 7 departments delivering the full sports and member service experience, generating a combined income of £500,000+ annually.
🏋️‍♂️ Departmental Leadership

Managed fitness and gym operations, including personal training and group exercise programs.
Oversaw adult and junior swim and tennis programs, DL kids’ activities, and racquet sports.
👥 Team Development

Senior manager and direct report for department heads, ensuring seamless operations and high-quality service across all areas.

Sports Manager

🏆 Operations Manager – Transformational Leadership & Club Excellence

📋 Operational Excellence

Oversaw health & safety, brand standards, mystery audits, and club aesthetics to ensure top-tier member experiences.
Managed staff training, health & safety certifications, compliance, and accurate documentation across all departments.
Directed club maintenance, annual preventative programs, CAPEX projects, and first-line security.
🌊 Specialized Oversight

Ensured swimming pool compliance and managed lifeguard and cleaning teams, including contractor relationships.
📈 Key Achievements

Elevated the club's operational balanced scorecard ranking from 66th to 3rd, achieving "green" scores across all metrics.
Coached and integrated new operations managers within the cluster, contributing to regional development.
Successfully managed operations in two clubs for three months and oversaw the sports department in Birmingham for six months.
🚴‍♀️ Member Engagement

Delivered 6 weekly Les Mills RPM and Bodypump classes, fostering member connection and engagement.

Operations Manager

De Vere Group

💪 Fitness Experience Manager – Leadership & Revenue Growth

🎯 Comprehensive Fitness Oversight

Led the total fitness experience, including personal training, group exercise programming, and the swimming program.
Managed a team of 20 personal trainers, 12 fitness staff, and lifeguards to deliver exceptional member experiences.
📈 Revenue Growth

Designed and implemented a personal training model that increased revenue by 400% within 12 months.
🏋️‍♂️ Hands-On Leadership

Delivered 10–12 hours weekly of personal training and group fitness sessions, leading by example and inspiring the team.

Leisure Manager- Greens Health & Fitness

Fitness First UK

🏋️‍♂️ Fitness Product Manager – Team Growth & Personal Commitment

📋 Comprehensive Fitness Leadership

Managed the club’s entire fitness product, ensuring high-quality services and member satisfaction.
👥 Team Expansion

Grew the personal training team from 4 to 18, significantly enhancing the club’s service capacity.
💪 Hands-On Expertise

Personally delivered over 20 hours of personal training weekly, continuing to provide 12 hours at the Solihull club on a day off to maintain strong member connections and lead by example.

Fitness Manager

💼 Freelance Personal Trainer – Client Growth & Strategic Success

🎯 Client Acquisition Expertise

Built a thriving client base of 70 members within just 4 months through strategic targeting and personalized engagement.
🏆 Top Performer

Achieved recognition as the most successful personal trainer in the club by consistently delivering results and exceptional service.

Freelance Personal Trainer

23 years making a difference. Managing Director STORM⚡️ Boutique Fitness Berlin & Cheshire Based.

Created, designed and built a 7 figure 6 concept brand. Scaling up to 15 studios in 2025 delivering over 1500 sessions per month.
STORM- Eco-Friendly Exercise available in  🇩🇪 & 🇬🇷 
Work Out, Plant Trees.


Taplio

Adam Heaven's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Adam Heaven's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Adam Heaven's Linkedin Analytics