Adam J Bennett's Linkedin Analytics

Copy is crucial, and can still make the difference in an ever-evolving marketing industry. Marketing in many ways revolves around storytelling, a trend that has paved the way for rich digital content that can truly captivate customers. It has to be succinct and stylish, but at the same time clear and concise. When it comes to content strategy and editorial planning, I don't believe in a faceless, generalised audience, I believe in reaching those real potential customers, on a personal and emotional level. Responsive storytelling that captures an audience’s attention and guides them through a compelling marketing narrative, combined with great design and web development, is what drives me professionally.