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Your product *is* unique. Your messaging isn’t. And it’s costing you conversions. It’s time to fix that — I’ll help you figure out what to say to stand out in a crowded market and attract more ideal customers. Fact: 78% of B2B SaaS buyers only demo 3 products. If you can’t *clearly* communicate your differentiated value, you won’t make the shortlist. (Your competitors’ websites are already open in the next tabs.) - What's your ICP? - Why do companies choose *you*? - Which capabilities do top users love most? Most B2B SaaS guess. The results? A bland, buzzwordy mess. How so? Because your most compelling messages aren’t created in your conference room. They live in the minds and mouths of your best customers. I help you reveal, refine, and *own* them. ✭ 𝗧𝗵𝗲 𝗺𝗲𝘁𝗵𝗼𝗱 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲: - I meet with your founder and team members to go deep into your product, market, and mission - Uncover your audience’s pains, desires, and JTBD through customer interviews, demo call & chat log analysis, review mining for VoC - Craft a unique POV & hierarchy for your most effective messages - Translate this strategy into a compelling homepage, core web pages & additional assets ✭ 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽: 🧭 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝘁 Optimize your homepage messaging & UX with actionable insights for improving clarity, specificity, relevance, differentiation, value, and credibility. (Incl. video review, written report & re-write of 1 section.) 🧭 𝗖𝗼𝗿𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Clarify your ICP, craft a strategic narrative, nail your value props, own your onlyness, tackle objections, and create a brand voice that resonates. Using customer research, behavioral psychology, and copywriting best practices, I’ll transform your confused website messaging into high-converting clarity. 🧭 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 Need to roll out or test your messaging across multiple assets? I work with your team to ensure your messaging stays consistent, on-brand, and optimized for conversion. ✭ 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂? ⚡A POV you can align on ⚡More sign-ups, demos & closed-wons ⚡Lower CAC ✭ 𝗪𝗵𝗼'𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗳𝗶𝘁 Growing B2B SaaS with PMF + paying customers but messaging suffering from samey-SaaSitis. And a soft spot for some tough love. ✭ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 Helios & Rafft (both acquired), n8n, Defendify, Neptune, Chargezoom, Clockshark, Coast Sounds like we’re a fit? ✉️ adam@adamkirsch.co 🌐 adamkirsch.co Let’s chat: https://calendly.com/adamkirsch/20min
Check out Adam Kirsch's verified LinkedIn stats (last 30 days)
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