Grow Surely.

Co-Founder

I help B2B companies land 3-5 high-paying clients per month with cold email | Co-Founder @ grow surely.

I’m Adam, Co-Founder of Grow Surely, a leading outbound agency.

Our clients have booked 1,500+ sales calls, generated $3M+ in revenue, and landed meetings with companies like Google, Apple, and Microsoft.

30+ B2B companies trust us to fill their calendars with dream clients.

Some of our client wins:

Recruitful – Closed $100K+ in new revenue in 3 months.

JARS Digital – Booked 86 meetings and generated $150K in a saturated market.

Consultex PM – Generated $300K+ in revenue with 76 booked meetings.

Courimo – Broke into the U.S. market, booked 33 meetings, and generated $100K+.

Br8kthru – Landed 74 qualified leads and added $500K+ to pipeline revenue.

Email Magic – Booked 55 meetings and generated 152 leads after being rejected by other agencies.

If you’re a B2B company ready to scale and land new clients every month, check my featured section to book a 1:1 call.

I've tested 20+ cold email tools in the past year.

I'm still using only these 6:

1. Clay

 Real-time, deep personalization starts here.

- Automated prospecting
- AI research
- Unbeatable enrichment options

2. Prospeo.io

- Email finding
- Mobile finding 
- Best waterfall enrichment within Clay

3. Bouncer

The only verifier that stopped me from double-verifying lead lists. 

- Predicts bounce rate with a free toxicity score
- Great catch-all verification
- Identifies spam traps

4. Mailerr

 Buy domains + Google mailboxes in minutes.
 
- Automatic DNS setup
- Domain reputation monitoring
- Full admin access on accounts

5. Hemingway Editor

A writing assistant I use every day.

- Spelling check and word replacement
- Readability grading
- Synonym recommendations

6. Instantly.ai

The most popular sending tool for a reason.

- AI powered optimization
- Campaign analytics
- Auto inbox rotation
- Built-in warm-up

P.S. Let me know what you use in the comments!

Adam Rahmouni

Tech Stack

Here is my best breakup email template: 

"Hi John,  

With over 55 employees at the company, I understand this might not be your top priority. 

Should I reach out to Mike, the Director of Sales? 

Best, 
Greg 

P.S. If this isn’t relevant, let me know and I'll stop." 

Breakup emails are powerful. 

But 95% of people do it wrong. 

They work because you signal this is the last email. 

If your prospect is interested but hasn't replied:  

This signal can get them to take action. 

Most use breakup emails to beg for a response. 

But a follow-up should always: 

- Add value 
- Or indicate you're done emailing. 

P.S. Do you use breakup emails?

7 cold email lessons that made me 7 figures.

1. Your prospect will look at your website.
• Make sure you have a professional online presence.

2. AI personalization is a bonus – not a strategy.
• Everybody is jumping on the AI train
• And forgetting that your offer is what matters most.

3. Deliverability is the most important aspect of cold email.
• There’s no point in sending cold emails
• If they’re landing in spam.

4. Your offer is the 2nd most important aspect.
• Make sure your offer isn’t generic.
• Niche down or reposition your offer until it works.

5. Answer a lead in 5 minutes or less.
• Speed is crucial in sales.
• Respond while your prospect is still reading emails.

6. More emails ≠ more positive replies.
• A targeted approach will get more responses
• And let you run your campaigns longer.

7. Yes, volume matters.
• Don't let anyone else tell you otherwise.
• The best thing you can do to get more meetings is to send more emails. 

I had to learn most of these lessons the hard way.

But you can apply them now.

And hack the cold email game.

CEOs receive between 20 and 100 cold emails per day.

Here’s what makes yours stand out

Or get ignored.

After reviewing over 1,000 cold emails, here’s what separates the good from the forgotten.

1. Subject Lines
 Do: Make them specific and match the promise inside.
 Don’t: Use clickbait that screams desperation.

2. Tone
 Do: Be grateful and conversational.
 Don’t: Demand, push, or assume anyone owes you time.

3. Introduction
 Do: Anchor on their role or company to show relevance fast.
 Don’t: Spray generic intros. Cold = ignored.

4. Message Length
 Do: Keep it short, skimmable, human.
 Don’t: Ramble. One idea per message.

5. Templates
 Do: Use a repeatable structure that scales.
 Don’t: Overdesign or overcomplicate.

Outbound only works when your message feels written for them, not at them.

P.S. Grab my 10 best templates here: https://shorturl.at/xoMYc

Stop apologizing in sales emails.

Do this instead:

If you’re reaching out, it’s because you believe you can help.

So act like it.

- Be confident
- Be respectful
- Be clear

You don’t need to “earn” the right to show up in their inbox.

You already did - by doing your homework and showing relevance.

You’re not spamming.

You’re not begging.

You’re offering help.

But if you use lines like:

- “If you allow me, I can...”
- “I hope this email finds you well...”
- “You’re probably busy, but...”

They scream insecurity.

They make your offer sound optional.

And they take up space without adding value.

I booked 1500+ sales calls in 2025

But most people can't even get 1. 

Here's the thing. 

Most cold emails fail because they only hit one layer of messaging.

Here are the 3 you need to win replies.

Every outbound message has 3 layers:

1. Why they care
 → Pain points, triggers, motivations, dream outcomes
 (This is where most of the emotional pull lives)

2. What they want
 → Objectives, case studies, benefits, proof
 (This is the business value they’re chasing)

3. How they decide
 → Budget, timeline, policies, priorities, buying reason
 (This is what actually moves a deal forward)

Here’s the problem:

Most cold emails only hit the outer layer → features, capabilities, deadlines.

But prospects reply when you start with the inner layer → why they care.

Lead with that.

Support it with what they want.

Close with how they decide.

That’s how you turn messages into meetings.

My emails land 30+ sales calls per week.

Because they answer 2 questions:

"Why you?" "Why now?"

It's simple.

But it's powerful.

When you immediately address:

- Why you're reaching out to them (why you)
- Why your message is timely or relevant (why now)

You’re directly engaging their curiosity and interest.

So get straight to the point.

Respect their time.

And you'll see better results.

Follow for more outbound tips.

Outbound changed.

A lot.

In 2020–2024, you could get away with:
 → Simple templates
 → Spray-and-pray volume
 → Broad targeting

Early adopters were rewarded just for showing up.

But 2025 is different.

Every inbox is saturated.

Every founder has seen the same offers a hundred times.

And “good copy” alone doesn’t cut it anymore.

The agencies that win now are the ones that:
 → Personalize at scale
 → Use proof in every message
 → Test, track, and iterate like scientists

Outbound used to be about sending more.

Now it’s about learning faster.

Proof-backed, data-driven, and hyper-relevant outreach is what breaks through in 2025.

P.S. What’s the biggest change you’ve seen in outbound this year?

The AI Tech Stack that got us to 1M/ARR. 

Most agencies think outbound = buying tools.

The reality? Outbound = building a system.

Here’s the AI-powered outbound stack we use to book predictable meetings:

Research → Clay
Find the right people → Write the right message

Content → Copy + AI
Personalized first lines → Tested CTAs → Messages that scale

Deliverability → Hypertide.io + Bouncer + 2-week Warmup
Healthy inboxes = Scalable sending

Sending & Sequencing → Instantly.ai or Smartlead
Cold email + LinkedIn = Multi-channel touchpoints

LinkedIn Outreach → HeyReach.io + AI
Conversations → Pipeline

CRM → HubSpot
Close the loop → Attribute meetings → Manage pipeline

Most agencies pile tools together.
We turn them into a system.

That’s the difference between:
 → Burning cash on software
 → Building a predictable growth engine

P.S. What’s missing in your outbound stack right now?

Most people overcomplicate cold email.

At the end of the day, it comes down to two things:
 → A strong offer
 → Good deliverability

If your offer isn’t clear or your emails don’t land in the inbox, nothing else matters.

But once those two are locked in, that’s when the fun begins.

That’s when you can start layering small psychological triggers

The kind that quietly make your message:
more believable
more human
and harder to ignore.

They won’t fix a bad offer or poor targeting.

But when everything else is right, they can double your replies.

The best campaigns combine both:
 → A clear, outcome-driven offer
 → Subtle psychological framing that gets people to act

Outbound isn’t just science or art.

It’s both.

P.S. What’s one thing you’ve tested recently that made your cold emails perform better?

My 3-step cold outbound framework is unbeatable.

If your emails aren’t converting, read this:

Most cold emails focus on themselves.

They’ll say things like:

“We get you 10 appointments a month.”
“Our proprietary 4-phase framework.”
“Look at how cool we are.”

But the best ones?

They focus on the reader.

Here’s a simple framework I always use. 

With examples:

1. Start with your best case study
↳ "We helped a SaaS founder go from referrals → 10 booked calls/week."

2. Build a list of companies just like them
↳ Use tools like Ocean.io to find lookalikes fast.

3. Write your copy from your client's perspective.
↳ Show your results, don't tell them.

Here's a full example

"I've been working with Zack, founder at [Case Study], also in fintech.

He used to rely on referrals. Now he’s booking 10 sales calls/week,
with zero effort on his end.

Open to seeing if we could do the same for [company name]?"

That’s it 🫳 🎤 .

You’re not bragging.

You’re showing real proof.

Your clients are your best salespeople.

Use their results to start new conversations.

P.S. Repost if you found this useful ♻️.

Most agencies don’t sell you results.

They sell you a stack of tools.

Here’s what that stack usually looks like in 2025:

Clay → $200/month
Apollo → $120/month
Instantly.ai → $100/month
Smartlead → $80/month
Hypertide.io → $60/month
HeyReach.io → $50/month
Bouncer → $20/month

That’s $600+ per seat, per month.

Multiply that by a few team members…

And suddenly you’re paying $2k–$5k/month just for software.

Agencies love to showcase this list.

Because it makes their service look sophisticated.

But here’s the truth:

More tools ≠ more results.

We’ve scaled agencies (including our own) $1M/year using just a few of these.

Because it’s not about collecting tools.

It’s about:

↳ Nailing your ICP
↳ Writing the right message
↳ Running campaigns that compound

Tools amplify what’s already working.

But they won’t fix a broken outbound engine.

So if your agency is stacking tools to justify the retainer…

 You’re paying for noise, not revenue.

P.S. Which of these tools has actually moved the needle for you?

"Adam, I see we have a lot of mutual connections."

No, we don’t.

"Adam, I see you’re a leader in the marketing space."

No, I’m not.

"Adam, I can help you make 100k in 30 days."

No, you can’t.

These generic openers put prospects on high alert.

They scream “I just want to sell you something”

And makes your prospect lose complete trust.

What do top marketing leaders truly want?

Research-backed insights that show you know their world.

They don’t want tired lines or empty promises.

They hate superficial pitches that miss the mark.

They’re afraid of wasting time on generic approaches.

And they haven’t cracked this themselves

Because personalization takes real effort.

Instead
↳ Dig into industry trends
↳ Share a quirky insight
↳ Or tell a brief, authentic story.

Stand out by proving you did your homework.

Because your audience deserves more than clichés.

P.S. What’s your secret to breaking the ice without sounding like everyone else?

Outbound doesn’t need to be complicated.

Here’s the 3-minute stack that books 100s of calls.

Most agencies overcomplicate outbound.

They stack tools, processes, and dashboards…

But still struggle to get consistent replies.

Here’s the simple setup we use:
Clay → Enrich leads
Apollo → Find emails
Instantly.ai → Send emails
HeyReach.io → Send LinkedIn connections

That’s it.

This takes a few minutes to set up.

And it quietly drives 50+ replies and 100s of booked calls.

Outbound doesn’t need 20 tools.

It needs a system that compounds.

P.S. What’s the one tool you couldn’t live without in your stack?

I save countless hours on email subject lines

Because I follow these 3 simple steps:

Step 1: Three words or less 
↳ Keep it short and snappy. 

Step 2: Pain points
 ↳ Address a specific challenge your recipient faces. 

Step 3: No capital letters 
↳ Make it look personal and less salesy. 

That's it.

Why does it work?

It's based on data of over 14M emails I've sent

No need to overcomplicate it. 

Stop relying on long and salesy subject lines. 

Always keep it simple. 

Follow for more outbound tips.

Most agencies think outbound doesn’t work.

It’s usually because they skipped the fundamentals.

 Here’s what real outbound optimisation looks like.

→ Domain setup
→ Email warmup
→ Message optimisation
→ List cleaning

Each step compounds.

Miss one, and you’ll keep losing replies.
Stack them, and you go from 5 meetings/month to 80+.

The results from this optimisation:

$0 ad spend
20k+ leads cleaned and verified
40 inboxes built & warmed
5 sequences optimised
Completed in 30 days

Outbound doesn’t fail because it “doesn’t work.”
It fails because the foundation isn’t there.

Fix the basics.

And outbound becomes a predictable growth channel.

P.S. Which part of outbound do you think agencies skip most often?

Most agencies overcomplicate Clay.

They build fancy workflows.

Add 20+ enrichment steps.

Run 10 automations at once.

And then wonder why it doesn’t generate leads consistently.

Clay isn’t about complexity.

It’s about clarity.

You don’t need 15 automations to win.

You need a clean workflow that’s scalable and repeatable.

Ours looks like this:
 → Find companies
 → Verify ICP fit with AI
 → Enrich and clean leads
 → Push to Instantly for outreach

That’s it.

Simple.
Scalable.
Predictable.

The agencies that win with Clay aren’t the ones who build the most complicated systems.

They’re the ones who build the cleanest.

P.S. Have you seen someone turn Clay into a mess of automations lately?

How to creat hyper-targeted lead lists with Clay

The biggest red flag when hiring an agency?

They land clients in a completely different way than the one they’re selling you.

Think about it.

If an agency says they’ll land you clients with cold outbound…
But they only get their own clients from referrals…
That’s a problem.

If they say LinkedIn will drive all your pipeline…
But they’ve never booked a client on LinkedIn themselves…
That’s a problem.

The last thing you want is to work with someone who hasn’t proven their own system.

Here’s our breakdown at Grow Surely:
 → 80% of our clients come from cold outbound
 → 10% from referrals
 → 10% from LinkedIn

We build outbound engines for clients because we’ve built one that works for us.

Agencies should practice what they preach.

Otherwise, you’re paying for their guesswork.

Outbound isn’t about luck.

It’s about following the right setup.

Here’s the 6-step process we use to turn cold outreach into booked meetings:

1. Inbox Health
 → Warmup + rotations across Google & Outlook
 → Verify SPF/DKIM/DMARC

2. Messaging Tests
 → Spin subject lines (10+ versions)
 → A/B test intros (value-first vs connection)
 → Rotate CTAs (time ask vs value share vs question)

3. List Quality
 → Enrich leads with Clay
 → Verify with Bouncer/Prospeo.io
 → Remove catch-alls & risky domains

4. LinkedIn Touches
 → Connect with non-spammy notes
 → Engage with ICP’s posts
 → Add LinkedIn touches between email steps

5. Personalization Layer
 → Enrich with job changes, funding, tech stack
 → Segment by ICP
 → Generate AI-powered first lines

6. Measurement & Iteration
 → Track positive replies, not just opens
 → Attribute which steps that the book calls
 → Double down on winners, drop underperformers

Skip a step, and you’ll keep “losing replies.”

Follow the system, and you’ll generate a predictable pipeline.

Outbound works.

But only if you set it up right.

P.S. Find my top email copies here: https://tally.so/r/3jVL9J

You don't have a copywriting problem
You have a research problem

They open a blank page, start typing, and hope something good comes out.
That’s why most cold emails sound the same.

The truth is, 80% of great outbound copy happens before you write a single word.

Before writing, you should already know:
 → Who your exact ICP is
 → What pain or trigger you’re solving
 → Why they should care
 → What proof you’ll show
 → The next step you want them to take

Once you’ve nailed that, the writing part is easy.
It’s just structure and flow.

Outbound copywriting isn’t about being clever.
It’s about being prepared.

P.S. Do you spend more time writing or researching before sending a campaign?

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