Adam Rawson's Linkedin Analytics

Performance Marketing and Data Consultant helping brands scale through high-performing PPC and Paid Social campaigns backed by results. My work goes beyond managing ad accounts. I build the full measurement and optimisation ecosystem around them. That means crafting automated reporting systems, implementing accurate conversion tracking, and building funnels that expose what’s working (and what’s not) at every stage of the customer journey. I work across: • Google Ads, Meta Ads, and Performance Max • Looker Studio dashboards that visualise real business impact • GA4 and GTM setups for precise conversion event tracking • Conversion funnel design and CRO insights to improve performance at scale I collaborate with brands and agencies that want more than media buying; they want data clarity, measurable growth, and marketing that drives outcomes, not just impressions. 🛠️ I’m experienced in working with... - Google Ads - GA4 - Meta Ads - LinkedIn Ads - TikTok Ads - Google Merchant Center - Google Tag Manager 📊 CMS platforms I'm experienced in: - Shopify - Bigcommerce - Magento - Wordpress - SquareSpace - WooCommerce