Bill.com

Senior Product Marketing Manager

Divvy has been acquired by Bill.com to accelerate the vision of building an all-in-one solution for SMBs to manage all their financial operations. We empower employees to pay, manage spend, and get paid, while serving the administrative needs of finance leaders around centralized visibility, policy, and control.

Senior Product Marketing Manager (Divvy)

Divvy

Rich Marketing & Brand

• Pet projects and marketing strategy for hire.
• In-depth market and competitive analysis.
• Strategic messaging for a range of industries.
• Full-scale marketing plans and campaigns.

Marketing and Branding Consultant

HealthEquity

• Planned and executed go-to-market campaigns for product releases and enhancements for the majority of core product offerings. Campaigns designed to increase sales, delight customers, and help members connect health and wealth. GTM regularly included external communications, sales enablement pieces, and support materials for internal teams and clients. 
• Developed core product messaging for FSA, HRA, Commuter, COBRA and Wellbeing offerings, including positioning, value proposition, and key differentiators across 4 key audience segments. Messaging used as the basis for sales collateral and presentations, member education, and web content.  
• Gathered competitive intelligence and created competitive analysis to help sales teams better position products against leading competitors. 
• Subject matter expert for 5 core products, assisting internal teams better understand our offering and better serve clients, partners, and members. Provided content and guidance for demand gen campaigns, educational materials and provided product training training to team members company-wide.
• Developed product marketing program documents and solidified processes to ensure consistency and maximum impact of product marketing team efforts.

Product Marketing Manager

Basic Research

• Provided strategic direction to brand managers to realign product messaging and plan key marketing initiatives for print, TV and digital media. Marketing efforts helped key brands exceeded sales forecasts by 5-10% in 2018.
• Supervised marketing strategy and rollout of integrated activities for 5 key brands. Net efforts improved project delivery times, harmonized brand identities and helped expand digital activity.
• Manage third-party digital media agency in execution of search, display and social campaigns
• Collaborate with web development team to optimize user experience for multiple e-commerce sites. Efforts helped to double the sales conversion rate for the Growth Factor-9 site in the first month.
• Oversaw the migration of all brand websites to Magento 2 e-commerce platform—including all efforts for site optimization and QA/user acceptance testing.
• Managed the sales forecast and product inventory for 5 brands and over 30 products. Portfolio accounted for $40 million+ in annual sales revenues.
• Developed consolidated reports to monitor backordered inventory and retailer satisfaction scores; analysis provided much-needed insight for multiple departments and informed new business processes

Marketing Manager / Product Manager

• Led cross-functional agency team in development of branded sales enablement tools, distributor programs and channel communications for ExxonMobil; key agency contact for $1.5 million B2B account.
• Collaborated in the development of customer personas and messaging platforms for new product launches, B2B/B2C product communications and key distributor programs 
• Oversaw the development of digital sales enablement tools and apps—including user experience modeling, wireframing, product testing, and content development
• Partnered with with strategy team to conduct field research and develop sales programs that were highest ranked distributor initiatives in 2016. Programs have served as model for other segments. 
• Acted as key agency liaison for clients and partners throughout North, South and Central America.
• Oversaw fiscal health of the account and worked with internal team to develop and manage annual client retainers, which grew 27% in the first 3 years or implementation.

Management Supervisor

• Planned and executed branded marketing communications, digital sales tools and trade promotions for ExxonMobil’s various lines of business as agency team account lead. 
• Led agency team in development of benchmark ExxonMobil channel sales programs designed to help educate and train distributors and align them to ExxonMobil best practices.  
• Directed agency redesign of the commercial fleet marketing program—including participation in field research, content mapping of technical materials and consulting on development of digital toolkit. The updated fleet program and toolkit led to a 28% increase in distributor engagement.  
• Developed national consumer rebate campaigns and a channel microsite for Mobil 1. Managed strategy, design and development teams from for inception to fulfillment.  In two years, retailer engagement increased 29% and customer rebate redemptions increased 76%

Account Supervisor

Engh Gardens

• Directed consumer sales teams and assisted with marketing efforts for local business 
• Mentored junior sales staff and designed and managed retail displays 
• Led customer support team and met and handled all special customer requests

Marketing Consultant and Sales Manager

Crowell Advertising

• Developed brand positioning and visual identity as team lead for a range of clients striving to connect with core audiences—including Tracy Aviary, SpinalAid, Lakeside Developers and George Tate Law. 
• Designed marketing research surveys geared to capture consumer perceptions. Research included online surveys, interviews, and industry data mining.  Research informed brand strategy and key initiatives. 
• Directed team in the development of digital training resources and SEO of company websites.
• Managed multiple client relationships across multiple industries—Blue Healthcare Bank, Lakeside Development, Greene’s Concrete Cutting, SpinalAid, Wintersteiger and Comfort Systems USA.

• Developed comms strategy and directed development of marketing communications for the Microsoft Partner Program and Microsoft Dynamics software campaigns. Communications included email, direct mail, customizable marcom pieces, and partner websites. 
• Managed the development of anti-piracy campaigns for Microsoft Windows group. Campaigns included webpages, digital communications and printed collateral.
• Collaborated on development of System Builder Cooperative Marketing Fund for Microsoft channel partners in 50 countries. Participated in strategic and creative development and supervised the creation of worldwide program guide. Initiative was recognized as the top channel program in Europe for 2005 by Gartner, funding $50 million annually in partner marketing.

Driven marketing and business professional with 15 years of experience connecting people to products, brands, and better lives. Passionate about customer experiences and consumer behavior. Driven by data, motivated by creativity, connection, and innovation.

I am passionate about the ideas, brands and products that shape the human experience.

Skills and specialties:  Go-to-market planning/exaction, competitive intelligence, brand development, customer journeys, marketing strategy, partner marketing, channel programs, cross-functional team leadership, integrated marketing campaigns, client relations, digital marketing, project management, web site planning and oversight, strong verbal and written communication skills, strong presentation skills

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