Atomic Business Coaching

I help Accidental CEOs become Intentional CEOs.
At Atomic Business Coaching, I guide service-based business owners who are stuck, plateaued, or overwhelmed to break through the bottleneck they’ve created—without burning out or sacrificing what matters most.

What I Do

Co-created our Intentional CEO System, a proven framework that gives entrepreneurs agency—the power and freedom to make choices that shape both their life and business—and the certainty of knowing exactly why every decision is the right one.

Lead vision, strategy, and growth for Atomic while coaching founders to scale past $1M with clarity and control.

Deliver dual, simultaneous coaching: one of us drives the conversation while the other listens beneath the surface—spotting patterns and hidden obstacles in real time so nothing is missed.


The Result
Clients move beyond confidence into clarity and decisive action—building a thriving business and the freedom-filled life they originally set out to create.

Co-Founder & Coach | Former Accidental CEO

First Central Savings Bank

As an Advisory Board member for a bank, I provide strategic guidance and expertise to the bank's leadership team. I offer insights on market trends, regulatory changes, and business opportunities, helping to shape the bank's policies and long-term goals. While I do not have decision-making authority, my advice can significantly influence the bank's strategies and operations.

Advisory Board Member

U.S. House of Representatives

Small Business Advisory Council Member - New York's CD-2

642 advising

I built my own financial planning firm under the umbrella of a Fortune 100 company valued at over $30 billion, where they managed over $300 billion in assets, with their consistent support and guidance. Navigating the challenges and successes of true business ownership solo, without partners, gave me firsthand experience in what it takes to run and grow a business. My work has almost exclusively focused on helping business owners with financial & business plans and personal advisement. These experiences have equipped me to become a top-rated business coach, empowering clients to achieve business growth, overcome obstacles, and secure lasting success.

President - CPFA®

Finseca

During my tenure at Finseca, a leading lobbyist group for the financial industry, I had the privilege of serving as both an ambassador to the United States Congress and the Vice Chairman of the New York Advisory Group. These roles allowed me to engage directly with congressmen and senators, spending individual time with them both in their districts and in Washington D.C., building and deepening relationships to drive meaningful change in the financial sector.

As Vice Chairman of the New York Advisory Group, I worked closely with our leadership team to collaborate with New York state senators, assembly members, and the New York State Department of Financial Services. Together, we advocated for impactful policies that aligned with our mission of bringing financial security to all. These efforts required a strategic approach to relationship-building, leveraging influence, and navigating complex regulatory landscapes.

Through these experiences, I honed my skills in leadership, collaboration, and advocacy, gaining invaluable insight into the policymaking process and the critical role of trust in fostering successful partnerships. Each conversation, initiative, and connection deepened my commitment to empowering businesses and individuals to achieve financial stability.

These invaluable experiences have provided me with a high-level understanding of leadership, strategy, and the complexities of organizational dynamics. They now serve as the foundation for my work as a business coach, enabling me to guide clients through intricate challenges, build effective strategies, and foster sustainable growth with clarity and confidence.

Ambassador & Vice Chairman

Long Island Networkers

During the COVID-19 pandemic, I founded Long Island Networkers, a highly sought-after networking group designed to provide small business owners with a much-needed sense of community, support, and guidance during an unprecedented time. Seeing the struggles faced by so many, I was driven to create a space where business owners could connect, share resources, and uplift one another. By facilitating meaningful relationships and offering strategic guidance, our group became a valuable lifeline for navigating the challenges of the pandemic. This experience not only deepened my expertise in community building but also reinforced my passion for empowering businesses to thrive through collaboration and innovative solutions. It has been a privilege to witness the remarkable resilience of small business owners and to contribute to their ongoing success as both a community leader and business coach.

Founder

Deer Park Chamber of Commerce of NY

I began my time at the Chamber of Commerce as a committee member, driven by a passion for community engagement and organizational growth. Through dedication and a deep commitment to fostering collaboration, I rose to the elected role of president. This experience allowed me to hone my leadership skills, master strategic planning, and build meaningful relationships within the business community. Leading the Chamber provided me with firsthand insight into what it takes to inspire teams, drive initiatives, and create lasting impact. These experiences have been instrumental in shaping my approach as a business coach, enabling me to guide clients in leadership development, strategic growth, and overcoming organizational challenges with confidence and clarity.

President

MetLife, MassMutual

I began my time in investments and insurance at MetLife as a financial advisor and advanced to team leader. When MetLife was sold to MassMutual, they provided me with the opportunity to start my own firm with their support and guidance. None of this could have been accomplished without my mentor, Frank Scalese, whose invaluable guidance shaped my career. These experiences in financial advising, leadership, and entrepreneurship not only molded my path as a financial planner but also equip me as a business coach. I leverage this expertise to help clients grow their businesses, overcome challenges, and achieve lasting success.

Investments & Insurance - From Agent to Financial Planner

Northstar Mortgages, Good Accountants 

I gained valuable experience at an accounting consulting firm and a mortgage company, where we built our own firm and learned the ins and outs of starting and running a sales business. This hands-on experience, combined with my expertise in financial management and consulting, prepared me to become a business coach. I now help professionals and entrepreneurs overcome challenges, make strategic decisions, and drive growth with a results-focused approach.

Finance - Accounting and Mortgages 

Citi, Bank Of NY, Greenpoint Bank, Astoria Federal

I advanced from bank teller to Assistant Vice President, gaining expertise in leadership, financial advising, and customer service. With licenses in life and health insurance and Series 6 and 63 certifications, I became skilled at delivering tailored financial solutions. Now, as a business coach, I draw on this experience to guide professionals and entrepreneurs, helping them overcome challenges, achieve growth, and succeed with a results-driven approach.

Banking - From Teller to Asst. Vice President

Business is Simple, it's Just Not Easy... Ready to Fire Your Boss?

Be The CEO  →  https://BeThe.CEO

Business & Life Coaching with Two Coaches

We help you go from Self-Employed to CEO at Work & Home.

---

"Business and life are simple, they're just not easy." 
That's what I've learned.

For over a decade, I worked behind the scenes with hundreds of top entrepreneurs — inside their boardrooms and their personal lives.

I saw exactly what it takes to build a thriving business and a fulfilling life… and the costly mistakes that can derail both.

Today, I help founders move beyond just feeling confident.

I give them agency: the capacity, power, and freedom to make choices that shape both their life and business, with the deep certainty of knowing exactly why they’re making every decision.

This combination eliminates doubt, speeds up decisions, and ensures every step moves them closer to the future they want.

Through Atomic Business Coaching, my partner Tom and I combine intuitive and strategic dual coaching to help first-time founders and service-based business owners grow into the kind of leader who can scale to $1M+ without burning out or giving up.

Whether you’re trying to step out of the day-to-day, grow your team, or stop feeling so damn alone… we’re here for it.

Every entrepreneur wrestles with an inner battle.

One voice says, “Don’t do it, I’m scared.”
Another shouts, “Let’s go.”

At Atomic, we call them the b*tch and the boss.

Most coaching deals with that conflict after the fact...
taking notes, analyzing patterns, waiting for the next session to share insights.

But inspiration is perishable.

That’s why we built our real-time dual coaching approach:

• Breakthrough moments are captured as they happen
• Limiting beliefs are confronted the instant they surface
• Self-employed thinking shifts to CEO mindset on the spot
• While one of us talks with you, the other listens and connects patterns

Here’s the magic:
When you feel something in the conversation, one coach explores it while the other names the pattern and delivers the insight you need right then.

No waiting for the next call.
No lost momentum.
No missed breakthroughs.

This is how we move you from stuck in your business to running it like the CEO you’re meant to be.

Ready to quiet the b*tch and let the boss lead?

Adam Thomas Hurd

BeThe.CEO 🔗 Life & Performance Coaching 2 Coaches helping ex-9-to-5ers grow from Self-Employed → CEO both at Work & Home.

Most self-employed people miss the framework that separates them from true CEOs:

Intention and expectation.

Without them, you’re just running someone else’s agenda.

Think about it:

Every email you open is a to do list of other people’s goals.
Every distraction pulls you off your own path.

But when you lead with clear intention and set clear expectations, everything shifts.

Recording content?
Intention: create something valuable.
Expectation: spark engagement.

Making dinner?
Intention: prepare a meal.
Expectation: finish by seven for the football game.

It applies to everything.

That’s the difference between being self-employed and being a CEO.

Self-employed people react to whatever shows up.
CEOs move things forward with purpose-->at work and at home.

The simpler the framework, the easier it is to execute.

Two steps.
Intention.
Expectation.

That’s it.

Ask those two questions before every task 
Watch your productivity--->and your business--->transform.

BeThe.CEO 🔗 Life & Performance Coaching (with two coaches) — for people who built a business… and now feel trapped inside it.

Growth and scaling aren’t the same thing.

Most entrepreneurs talk about them like they are...
Then wonder why progress stalls.

At Atomic Business Coaching we see it every week:
owners buried under “expert” strategies and complex methodologies.

Here’s how we cut through the noise.

• Growing means adding resources to increase revenue.
• Scaling means using the resources you have to increase revenue.

That’s it. It doesn’t need to be more complicated.

Yes, execution is messy.
The work will always bring nuance.
But if we can’t start with clarity, we won’t start at all.

Our philosophy is simple:
simplicity creates action, and action creates progress.

That’s why clients keep coming back
Because we take overwhelming situations 
And turn them into clear, doable steps.

What’s the most complex challenge you’re facing in your business right now?

Most founders don’t realize it:

Running your own business and being a CEO are not the same thing.

I learned this the hard way
I created a job for myself instead of building a company.

Self-employment gives you freedom and revenue.
Nothing wrong with that.
But it isn’t the same as building a business.

Here’s the trap:

You want to own a company
but you keep doing employee work
handling sales, delivering products, managing everything yourself.

That doesn’t build a business.
It builds a prison.

The shift starts with identity:

Are you the CEO or the sales rep?
The business owner or the service deliverer?

You have to choose--->even if you’re great at the work.

Because your responsibility changes:

• Instead of doing the work, you build systems.
• Instead of serving clients, you lead the company.
• Instead of generating revenue yourself, you create sustainable growth.

That means hiring support, developing processes, and stepping back from daily operations...

So the company can thrive without depending on you.

Have you made the move from practitioner to business owner?

Motivation will get you started.
It will not make you a CEO.

When I was self-employed, I thought motivation was everything.
Each morning I tried to hype myself up just to tackle the to do list.

That works--->until it doesn’t.

The real shift happens when you stop chasing motivation and start building discipline.

And when you step into the CEO role everything changes again.

Now it’s not just about motivating yourself.
You’re responsible for creating motivation in others.
You set the vision.
You shape the tone for the day, the year, the entire company.

That’s why I stopped relying on motivation.
It’s just a spark plug.
The fire that keeps burning comes from something deeper.

Purpose.

Discipline rooted in purpose makes the path simpler.
Not easier--->simpler.

You stop waiting for the right feeling.
You stop depending on external energy.
You just do what needs to be done because 
It aligns with why you’re doing it, and who you've become

That’s the difference between surviving and thriving as a leader.

Be The CEO | Life & Performance Coaching 2 Coaches helping ex-9-to-5ers grow from Self-Employed → CEO at Work & Home.

The biggest trap for self-employed people?
Trying to do everything instead of mastering one thing.

Here’s how it plays out:

You leave a corporate job and finally get to use all your skills.
But instead of focusing, you dabble.
You become a jack of all-trades and a master of none.

I used to believe in “and not or" doing multiple things at once.
That mindset kept me busy but not exceptional.

When I shifted from self-employed to CEO, my thinking flipped.
I started to believe in focus--->doing one thing extremely well.

Because here’s the truth:

• Dabbling prevents you from building anything exceptional
• Great leadership requires full commitment
• You’re either all in or you’re in the way

Whether you’re leading your life, your family, or your business,
you can’t afford to spread yourself thin.

The move from self-employed to CEO isn’t just about business structure.
It’s a mindset shift: choosing depth over breadth.

Stop trying to be everything to everyone.
Pick your focus--->and dominate it.

If you’re going to read one thing on LinkedIn today, I hope it’s this.

It’s my weekly newsletter... just "Simple" thoughts and lessons pulled straight from real experiences. 

Short. 
Sweet. 
Zero “salesy” nonsense. 

My goal... 
To add to your day, 
Not take from it.

If you like it, 
You can follow the LinkedIn version here. 

Or, if you’d rather get it delivered to your inbox every Saturday morning here’s the link: https://lnkd.in/eCYYMxkX 

(a quick 3-minute read to kick off the weekend)

Open article: THE SIMPLE NEWSLETTER - ISSUE #040 by Atomic Business Coaching • 3 min read

Every week I write something that isn’t meant to sell you a thing...so why bother?

I write these newsletters every single week not to sell you something, not to get you to click a link, and not to push a call to action.

I write them because these are my real thoughts on what it actually takes to be a CEO (Commitment • Effort • Obsession) 

They’re the trials and tribulations I see in my own journey and in the work I do with our clients every week. The patterns that keep showing up. The beliefs and disciplines I’m building.

These lessons come from trying to become better myself... and from helping my clients build businesses and lives they’re proud of.

I hope you enjoy them as much as I enjoy sharing them.

Open article: THE SIMPLE NEWSLETTER - ISSUE #039 by Atomic Business Coaching • 2 min read

Impatient? Good.

Because the fastest way to stay small is to wait for results.

The fastest way to grow is to be patient...
about results and impatient about the work.

One of my biggest flaws in building companies is impatience.

I’m patient with the business itself
but also impatient with my partners and with myself.

That used to feel like a problem.
Now I call it aggressive patience.

Be patient about the outcome.
Be aggressive about the action.

When you’re self-employed, patience feels impossible.
But if you want to move from self-employed to true CEO in your business and in your life... you have to keep taking action.

The result doesn’t have to happen today.
The work is the goal.

Focus on that and the outcome will come.
Maybe not exactly how you imagined.
Often better.

That’s what I help my clients discover too: the very trait you think is a flaw can become your edge.

So maybe impatience isn’t something to fix.
Maybe it’s the fuel that gets the work done while the results catch up.

Most business owners don’t own a business… They own a job they can’t quit.


Thats what we discuss in this episode of our "Be The CEO" Podcast https://lnkd.in/ePhfaYzr  

Tom Marino and I unpack why so many entrepreneurs build themselves a new prison instead of creating freedom.

And here’s the truth:
You’re either all in (on being the CEO of your business and life)… or you’re in the way.

We break down:
→ Why “clarity creates power” (and why clarity without action is useless).
→ The Gary Vaynerchuk challenge that stops entrepreneurs in their tracks.
→ The hard truth about beliefs vs. values... and why misalignment kills momentum from Tony Robbins.
→ The exact way commitment + obsession fuel sustainable growth.

If you’re feeling stuck in the grind, this one will either wake you up or call you out.

🎙️ Watch Episode 3 here: https://lnkd.in/ePhfaYzr 

Because half-in doesn’t build freedom.

Most people think building wealth means working harder.

It doesn’t.
It means working smarter.

Dan Martell learned this the hard way...

From a rough start to one of the most successful entrepreneurs I know.

Here’s the money ladder he teaches:

First $100K -> pure skills.
Grind it out. Master your craft.

But here’s where most founders stall:
They try to solo their way to a million.

That’s the mistake.

At this stage you have to hire support.
Even small steps... a virtual assistant, a few key vendors
This is what unlocks growth.

Aiming for $10 million?
Now you need systems.

But systems don’t run themselves.
People have to operate them.

The final rungs?
Leaders and brand.

Too many entrepreneurs skip steps
jumping straight to systems without the right people,
or building a personal brand before the foundation can support it.

Follow the ladder.
Each rung matters.

Your future bank account will thank you.

An underrated insight from someone who's experimented with over 120 podcast episodes:

Format changes can completely revitalize your content.

We've shifted from our traditional long-form interviews to highlighting social media posts from creators like Justin Welsh and Gary Vaynerchuk 

Here's what we've discovered:

• Shorter episodes demand tighter storytelling
• The preparation process is both longer and more strategic
• Our audience engagement patterns have shifted completely
• Curating existing content requires different skills than creating from scratch

This new approach has been challenging but refreshing.

We're dissecting proven content that already resonates with millions, then adding our own perspective and analysis.

It's like being content archaeologists - we dig into what makes these posts work and share those insights.

The question keeps coming up: how long will we stick with this format?

Maybe six episodes, maybe seven, maybe longer. We're letting the audience response guide us rather than setting arbitrary limits.

What matters most is that we're learning something new with each episode, and hopefully you are too.

Sometimes the best creative breakthroughs come from completely changing the rules you've been following.

Be the CEO Podcast – Do Less, Better & Start Small

Episode 2 

In this episode of the Be the CEO Podcast, Tom and Adam dive into two powerful ideas that every business owner needs to hear: working less but more effectively, and the importance of small beginnings. Drawing inspiration from Gary Vaynerchuk and Justin Welsh, they share personal stories, client examples, and practical insights on shifting from being “busy” to being truly impactful.

Whether you’re self-employed or leading a growing team, this conversation will challenge the way you think about productivity, attention, and momentum in both business and life.

What You’ll Learn
-Do Less, But Better – Why eliminating distractions and narrowing your focus leads to excellence and deeper impact.

-Busy Is Not Better – How to stop wearing the “busy badge” and instead prioritize meaningful, high-impact work.

-Work-Life Harmony – Why balance is a myth and how to create harmony between work, family, and personal growth.

-The Power of Small Beginnings – How one small LinkedIn post launched an $11M business for Justin Welsh, and why momentum always beats waiting for the “perfect time.”

-Attention Management – Using your energy and focus strategically to make progress without burnout.

-From Fear to Flow – How shifting away from perfectionism and procrastination opens the door to confidence and success.

Key Quotes
“You’re either all in, or you’re in the way.” – Adam
“Clarity doesn’t come from waiting—it comes from small actions.” – Tom
“Momentum loves small beginnings.” – Justin Welsh

Check out the podcast here: https://lnkd.in/evR4Byab

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