Adam Casole-Buchanan

HiveSight

AI Social Listening Tool - Product Development

Advisor

Joorney

- Led the development of financial projection software Jwriter - a custom ImmigrationTech suite
- Led the product development for multiple custom API integrations within the company's tech stack to save interdepartmental time dependency by 15+%
- Led all internal third-party software implementations and process digitalization
- Launched and led an AI Lab for the company, focused on building custom productivity tools
- Led the development of an AI proofreading tool and an AI Business Plan writer to support first draft creation
- Building  a document automation workflow for Immigration legal case prep using Microsoft Suite
- Led IT Procurement and Product Procurement procedures for Sales, Admin, Operations, and Executive departments
-Grew a team of 1 to a team of 9 on the Product Team, managing product development and data management departments
-Led a team of 6 software engineers in digital and AI product development

Head of Product

Product Manager

DeckLinks

- Wore many hats as the Director of Product - Partnerships at the start up, from taking the product from 0 to 1, and then leading our GTM strategy.
- Oversaw GTM Launch of DeckLinks that led to a Product Hunt #2 product

Director of Product Management

briefbid

Launched partnerships strategy for AdTech start-up Briefbid as Director of Product - Partnerships

Dentsu

Accounts Managed: GMC-Chevrolet-Buick for Western Canada - Digital Retail Products

- On the 1TeamGM team managing the General Motors of Canada portfolio of brands: Chevrolet, GMC and Buick. Brought their digital marketing products to market for Western Canada.
- Managed a team of 3 in optimizing a monthly media mix that resulted in a 20%
increase in GMC Retail web traffic through BigData informed media audits
- Participated in first- and third-party audience audits during COVID that informed
GMC’s strategy that led to achieving its best sales quarter to date in Q1 2021

Account Supervisor

Expand Mobile

Companies Overseeing: Expand Mobile UG, Rock Engine UG
- Developed a mobile affiliate bidder AdTech product that increased ad operations team efficiency by ~90% by implementing a streamlined UI and bid-notification system
- Grew secondary activity revenue by 230% by operationalizing two fragmented  revenue streams into a USA B2B Tech firm and a Romanian programmatic ad network
- Grew the product and engineering team to a team of 7 across Germany and Romania
- Collaborated with Team Leads and C-Suite to identify, prioritize, and lead new projects that address operational needs, gaps, and opportunities for the company.
- Implemented a framework and process for tracking progress and status of Parent and Subsidiary Operations initiatives
- Partnered with Business Development and Account Management teams to manage new client onboarding including FP&A, legal, and compliance to expedite engagement and project kickoff.
- Managed external vendor contracts and supplier relationships
- Managed P&L, Operational Budgets, and Payroll

Director of Operations and Product

Pre-Launch Product Lead for Fitnete, a personal fitness training app

Carat Canada

Accounts Managed: GM-Cadillac - Digital Retail Products

On the 1TeamGM team managing the General Motors of Canada premium automotive account for Cadillac. Brought their digital marketing and integrated advertising vision to market for all of Canada.

Account Executive

Cundari

Accounts Managed: BMW Relationship Marketing, BMW Events, Takis Experiential Marketing, Santa Margherita wines, [yellow tail] wines, Fields.ca
- Acted as product lead on digital product development for client needs and requests
- Acted as a primary day-to-day client contact across several large-scale projects
- Managed the client relationships daily
- Led teams through strategic development, creative ideation, production, and execution of digital marketing, integrated advertising, and experiential marketing campaigns
- Led and oversaw all account operations
- Identified client issues and work with our agency partners to provide solutions
- Collaborated with agency partners
- Created applicable development plans for direct reports

Account Manager

Parametric & Co

Founder

Community Agency

Accounts: Bacardi, Grey Goose, Bombay Sapphire, Drambuie, Caesarstone
- Oversaw local event and brand activation performance
- Performed Ongoing recruitment and hiring of brand ambassadors and event specialists for sampling events
- Motivated and managed teams of brand ambassadors and event specialists on a daily basis
- Ensured staff were trained and prepared to implement events
- Managed cross agency and in-market communications
- Followed standard operating procedures, policies, and protocols for issue resolution 
- Communicated success, insights, and opportunities to clients
- Reported and recapped data and insights for real-time measurement & evaluation 
- Managed local warehousing with POS and special event assets
- Approved and submitted staffing payroll and expenses
Serve as local contact for clients and key local partners

I’m a senior product leader with 9+ years of experience shipping B2B SaaS, AdTech, and AI-enabled tools - from 0 to 1, scale-up, and legacy transformation phases.

I lead cross-functional teams, align product with business strategy, and move fast on ambiguous problems. I’m industry-agnostic, with a track record across immigration tech, programmatic AdTech, and mid-market B2B software.

At Joorney, I built and launched an end-to-end platform that replaced manual processes and redefined how business plans and financials are delivered globally. At DeckLinks, we built an industry-first Video PDF Presentation tool that's deployable to any multilingual sales team. Currently, I advise HiveSight, an AI social intelligence platform, on product strategy and positioning.

I’m most useful where the problems are messy, the systems unclear, and the goal is to ship. I bring structure, speed, and curiosity, backed by a core belief that good product work is always a team sport - everybody plays to win.

- Led the product team in the development of an internal financial projections calculator that optimized Business Plan writing financial projection preparation
- Led IT Procurement and Product Procurement procedures for Sales, Admin, Operations, and Executive departments that saw  2 days of time saving per month for the Sales Team
-Grew a team of 1 to a team of 9 on the Product Team, managing product development and data management departments
-Led a team of 4 software engineers in digital and AI product development

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