Adam Gray's Linkedin Analytics

Ferris Bueller's Day Off. A film from my childhood that still makes me smile to this day. What happy memories do you have of this era (or anything else from your past) So, why am I here… Some children want to be astronauts, some firefighters, for me I knew that my destiny was to perform (playing the violin) to audiences. When I was accepted at one of the world’s top music conservatoires I thought that was my future taken care of, but injury (and if I’m honest, a lack of talent) put a stop to that dream so I had to set-off in to the big wide world. Since then my journey has been an interesting one - retail, sales, design, marketing and finally social media - I’ve always enjoyed what I’ve done and I have always tried to bring the knowledge I have gained in other areas to bear on whatever situation I happen to be in. It’s only recently though that I have become aware of the cyclical nature of my life. Despite my long journey I am, in many ways, back fulfilling my childhood dreams and this is why my job at DLAignite is so perfect for me. We aren’t just a “social selling” company we are a "strategic business transformation through social media" company. In this environment everything I have learned is useful - how social media affects marketing, sales, HR, how small businesses need to react, how large enterprises need to embrace this new environment - all of these challenges are things that I have seen first hand. All of my years of experience in business and my time spent on stage as a performer is crystallised when I stand-up to talk to an audience or train a room full of people and I love it. A previous headline I used was "the harder I practice, the luckier I get." It’s a great quote popularised by Arnold Palmer or Gary Player (nobody seems quite sure which) and I love what it implies about life rather than just about their sport - doing something over and over again until you get really good at it not only makes you better at it, but it also increases the chances of you just “being lucky.” Or in the case of social media just happening to being the right place at the right time is a cornerstone of the success that you too can create. In the modern world social media is the key to success literally everyone who you want to talk to is accessible (or influenceable) through it and for many it is the primary resource for decision making information. You MUST have a strategy for this.