Adam Horner's Linkedin Analytics

⏩ There’s no instruction manual for becoming a CTO. You’re expected to lead strategically, but the reality is messy. You’re in the weeds. Balancing team demands, executive expectations, delivering technology and driving business outcomes - all at once. I know the feeling because I’ve lived it. I made the shift from technical lead to executive without a roadmap. That experience shaped how I lead today, and how I coach. For years, I’ve supported CTOs and senior tech leaders through coaching, helping them move from reactive execution to confident, strategic leadership. To bring it all together I created The CTO Playbook - a leadership platform built for the full CTO journey. The podcast carried the name first. But coaching has always been the foundation, and the core of my work. I think of leadership like climbing a mountain: ⛺ CTO Basecamp Cohort-based coaching to strengthen the foundations of strategic leadership. For leaders who want to move from reacting to leading with clarity and confidence. 🏔️ CTO Elevate (Coming soon) For leaders ready to sharpen their influence, align more deeply with business strategy, and step into a broader executive presence. 🧗🏻 CTO Ascent Personalised 1:1 coaching for CTOs navigating scale, complexity, and high-stakes leadership - tailored to your goals, context, and growth Each program is structured, but not prescriptive. I’ll share my playbook, and help you build your own. 👥 Who this Is for You’re a CTO, VP of Eng, Head of Eng, or senior technology leader doing far more than shipping code. Maybe you’re: - New to the role and want to lead with intention - Growing fast and need structure to support your scale - A seasoned CTO ready to lead with clarity and executive presence - Tired of solving it all alone, and ready for tailored support 🎤 Community & learning - The CTO Playbook podcast - real conversations from the seat - A peer network of leaders facing similar challenges - Space to connect, reflect, and grow without the noise 👇 What we work on ✔️ Gaining back time for strategy and team development ✔️ Communicating with more influence across the business ✔️ Building leadership depth beyond execution ✔️ Showing up with clarity and confidence in complex situations ✔️ Driving strategic impact aligned with business outcomes With 30+ years in technical leadership, including a decade as a CTO, I coach from experience, using grounded frameworks, not generic theory. 📩 DM me or visit www.theCTOplaybook.com to join a cohort for CTO Basecamp or explore coaching options.