SetSail

At SetSail, we centralize, enrich, and interpret sales data across go-to-market teams and tools so leaders can see what’s happening, know what’s effective, and drive winning behaviors.

Strategic Account Executive

Byteboard

*Hired as our Founding AE to work alongside our Head of Sales to build the Sales function from scratch
*Responsible for generating new business globally
*Secured over 25 new logos from August 2022 - March 2023
*Created and implemented a new pricing model that led to increased ARR for new customers
*Implemented a new subscription model designed to capture annualized subscription terms (previously in a pay-as-you-go model) - led to far higher predictability on revenue and targets 
*Developed sales materials such as decks, case studies, and email campaigns for outbound and inbound prospects
*Worked directly with the CEO and Founders, providing daily updates and insights
*Partnered directly with Product and Marketing, providing input on website design, sponsored ads, and other lead-driving activities to push traffic to our website 

Byteboard is a real-world technical interview that evaluates for ability, not access and privilege.

We are revolutionizing technical hiring to be less focused on who you know and where you’ve been, and more focused on what you know and what you’ve done.

Strategic Account Executive (Founding Account Executive)

Textio

*Joined as part of the founding sales team in July’17, being promoted from Senior AE to Partnerships Manager/Strategic AE 
*Managed new business primarily for the East Coast, working with Fortune 500 organizations across all industries
*Consistently a top-earning AE 
*Transitioned into a full-time role as Partnerships Manager in Q1’20, and then to a hybrid role in Q4’20 to support sales team
*Consistently exceeded quarterly quotas for entire tenure 
*Acted as a player/coach/interim Manager for the Enterprise segment 
*Assisted executive team with new collateral, positioning, objection scripts, and negotiation trainings for the team
*Worked directly with CEO and CFO, providing input on market trends to ensure we positioned ourselves favorably to win business 
*Directly involved in interview and hiring processes as we grew our team from 3 AE’s to a team of 18, consisting of Commercial AE’s, Enterprise AE’s, MDR’s, and Sales Enablement Specialists 

Textio is the augmented writing platform for creating highly effective communications. By analyzing the hiring outcomes from more than a half-billion documents, Textio predicts the performance of both your job posts and recruiting messages, and surfaces real-time insights on how to improve them.

When culture, brand, and language align, companies achieve their most critical goals - Textio enables organizations around the world to do just this.

Strategic Enterprise Account Executive & Partner Development Manager

Joined Textio as one of the original forty employees, and as one of the earliest enterprise Account Executives on the team. In this role, I was primarily focused on building out the East Coast and EMEA territories. In doing so, I successfully formed customer partnerships with dozens of Fortune 1000 companies in these regions.

After achieving 100%+ quota attainment each quarter (Q3'17-Q1'19), proving myself to be a team leader, and always taking initiative when a task needed to be completed (because, in a high-growth start-up, this happens every day), I was ultimately promoted into a new position with deeper responsibilities to our company's revenue goals.

Senior Account Executive

ShopperTrak

As a Business Development Manager, I created net-new business at the enterprise account level, working with VP's and C-Suite executives daily via phone, web, and in-person meetings. I constantly researched and identified new opportunities, all while strategically approaching my territory with a mindset of creating new partnerships that drove revenue and created additional market penetration. 

I brought in many net-new enterprise retail accounts and created several channel partnerships which has lead to increased visibility of the ShopperTrak brand, and has been a guaranteed recurring revenue stream.

Business Development Manager, Enterprise

Cox Enterprises / Telerep

•Surpassed quotas for fifteen straight quarters and produced over $5 million in sales, annually 

• Achieved over 100% on all quarterly employee assessments graded by both managers of Cox and National Sales Managers of all television stations on my list

•Worked directly with over 55 television stations in 42 DMAs across the country

•Experienced in developing effective sales relationships with buyers, planners, supervisors, and directors at major media agencies which resulted in continual year-over-year sales growth

•Managed core business and continually developed and cultivated new accounts for both television and digital sales

•Sold television and digital ad space to media agencies including Eicoff, KSM, Spark, Starcom, and Zenith

Account Executive

Kelly Scott Madison

•Managed plans for the agency’s largest and highest grossing client, Jimmy John's Sandwiches

•Individually handled over 35 markets across the country

•Successfully owned plans for the client's top two markets, Chicago and Champaign, with Champaign being the home market for Jimmy John’s

•Planned, managed, and oversaw the largest Customer Appreciation Day event for the client in the nation ($1 Sub Day)

•Worked directly with agency partners to develop new business projects

•Sent and managed RFP's for TV, cable, radio, print, and out-of-home and purchased different forms of media based on plan approval

•Onboarded, trained, and supervised new Associate Media Planners and Interns

•Proofed all buys against buying guidelines ensuring appropriate scheduling of weekly TRPs, CPPs, daypart mixes, programming selection, and budget adherence

•Advised clients on media strategies and tactics in a manner they could understand and approve

•Oversaw integrated media executions and provided recap summaries for both agency and clients

Media Planner

•Promoted after one year from Sales Assistant to Executive Sales Assistant

•Managed and trained other Sales Assistants on new programs, software, and company policies

•Handled many organizational tasks to help optimize team performance

•Processed new orders and revisions, selling make goods, and weekly posting of accounts, as well as diligently managing all on-air schedules and developing all post-buy analysis

•Acted as liaison between television stations, traffic groups, and agency contacts in DMAs across the country

Executive Sales Assistant

Husband | Girl Dad | Stat Nerd | Perfectionist

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