CPG Cre8tions

I help ambitious CPG founders go from concept to commercialization—with products that are not only shelf-ready, but built to scale.

As the founder of CPG Cre8tions, I bring a founder-for-founder mindset to every brand we work with. Yes, we formulate—but that’s just the beginning. We’re not just product developers—we’re operators, problem-solvers, and strategic partners who understand the full arc of what it takes to launch and scale in today’s market.

We specialize in developing functional products that work—from beverage and wellness lines to kid-focused nutrition and beyond. But we go further: helping brands navigate sourcing, production, packaging, compliance, and operational infrastructure. If you need someone to stay in the trenches with you post-formulation, we’re already there.

💡 Product Development & R&D
🥤 Functional Beverages & Wellness Products
👶 Kid-Focused Nutrition
⚙️ Commercialization Strategy
🏭 Co-Man/Co-Pack Setup & Operations
📦 Ingredient Sourcing & Supply Chain
📊 Ongoing Operational Support

We ask the hard questions, pressure-test your assumptions, and de-risk your decisions—because we’ve stepped on the landmines ourselves. Our goal isn’t just to create a great product. It’s to make sure you’re set up to win long after it hits the shelf. We don’t disappear after the formula is signed off. We stay with you through production, scaling, and the everyday decisions that make or break a CPG business. Because your success isn’t just about taste—it’s about execution.

Let’s build something that works.
www.CPGCre8tions.com

Founder/CEO

ÈSSE Water

At ÈSSE (ess) Water we believe you deserve a better tasting better quality enhanced water made with real fruit + essential oil. We use the whole fruit and nothing but the fruit. We cold press the peels extracting all of the essential oils out instead of using natural flavors and cold press the flesh of the fruit using the juice instead of concentrates or fillers. This leaves you with a real flavor with real benefits!

Founder

EXOS

Worked with elite level athletes to help improve their overall sport performance.
Assisted with the integration and application of their training programs.

Intern

University of West Florida

Graduate Assistant

Passionate, motivated, and accomplished CPG leadership professional offering rich career success ideating, designing, and executing on new product and brand development by leveraging industry knowledge to penetrate the marketplace. Recognized as an entrepreneur/intrapreneur who consistently exceeds goals. Thrives on opportunities to build brands and launch new products within retail and online.
•	Earned Zenith Global Bottled Water Drinks Award for best functional beverage in 2021.
•	Created formula used to deliver premium flavored water.  
•	Captured new business with organizations such as Whole Foods, Target, and Facebook (through Canteen)
•	Stood up new business with initial investment of just $1500.	Summary of Strengths:
•	Product Development
•	Operations
•	Brand Management
•	Business Development
•	Project Management
•	Supply Chain Management
•	Demand Planning
•	Relationship Cultivation

A few years ago my son drew a game in the sand at a beach while visiting family in Florida. He had all the rules, characters and challenges planned out. I looked at my wife and said, "we are going to bring that game to life."  My son got to present to Richard Derr and won a entry for the People of Play Young Inventors Challenge 2023 at the Rosemont Convention Center. 

I am grateful to Richard and the folks at POP for providing that platform and that opportunity for our youth to create, build and invent! As we head back there this weekend to just walk the floor and see all of the fun toys and creative inventions I felt the need to share this and thank those that have and continue to provide that platform. My son still talks about that experience and continues to build and create. 

On a side note: we actually fully commercialized this game and manufactured some retail ready samples. 

#younginventorschallenge #pop #peopleofplay

Adam Leja

Founder + Formulation + Product Commercialization + Operator

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