Adam J. B.'s Linkedin Analytics

I help businesses operating in complex environments improve performance by aligning their people, processes and platforms. My focus is on reducing wasted ad spend, improving revenue attribution and delivering commercial outcomes that stand up to scrutiny. Most of the time, that means working across sales and service to connect systems, clean up data and create space for teams to do their best work. My background spans startups, scaleups and multinationals, including time at Microsoft and within high-growth teams, as well as partnerships with platforms like Google and HubSpot. I specialise in: 📈 Advertising strategy: cutting waste and linking spend to revenue ⚙️ Operational delivery: building connected systems and workflows that scale 🟠 CRM and related applications: focused on HubSpot and integrated performance systems I care deeply about sustainability, fairness and making business a force for good. I believe that when systems run well, people can focus on the work that really matters. Outside of work, I’m a lifelong learner with a strong interest in sustainability, psychology and technology. I’m also a fan of slow travel, local food and thoughtful conversations about how we live and work. If you’re navigating complexity and want your advertising or operations to work harder (and smarter), I’d love to connect.