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As the Senior Engagement Manager at Circle Health Group, I specialise in driving meaningful connections with patients, prospects and colleagues across several key digital marketing channels. With extensive experience managing organic and paid social media campaigns, I leverage a range of platforms including Sprout Social, Reputation.com and Salesforce Marketing Cloud to improve processes and deliver results. My current position covers social media marketing, email marketing (B2B & B2C), and what we define as reputation management – working with Reputation.com to drive up and respond to patient reviews and continually optimise external business listings. Alongside our Social Media Executive, we also provide a variety of training materials – from PowerPoint step-by-step guides to drop-in sessions, live video demonstrations & more, to internal stakeholders. As I have a particular interest in artificial intelligence (AI), I am constantly exploring new and innovative ways to integrate this technology – providing it is safe to do so – to support our business objectives. With a comprehensive understanding of the most commonly used social media networks, including LinkedIn, Facebook and Instagram and more, I’m passionate about staying at the forefront of digital trends and best practices – just take a look at some of my LinkedIn recommendations! My skill set includes community and reputation management, social media strategy, employee advocacy, retention marketing, and local SEO. I also have experience in videography, image editing, copywriting, and brand awareness marketing, with a focus on data-driven decision-making. Always keen to collaborate on projects, I’m committed to delivering value and results through thoughtful strategy and execution.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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