FinStrat Management

FinStrat Management provides accounting, finance, and reporting services for AI, SaaS, investor backed cos., HNW individuals, family offices, and VCs.

Marketing Technology Manager

Measured Transformation

Summary: I help solve SMB’s business challenges as a consultant and fractional executive.
Responsibilities: Brand Development; Business development; Strategy, Production; Back office
Tech Stack: HubSpot, Wordpress, Stripe, Zapier, Google Workspace, Salesforce, ZoomInfo, +
Industry Experience: Information Technology, Creative Services, Events, Finance, Hospitality, Healthcare, Manufacturing, Nonprofits and Government Contracting

Consultant

onHue

Does the emotional response evoked by your static brand colors resonate equally with all viewers? With onHue, you can develop and distribute dynamic algorithmic hues™ that embrace the unique preferences, cultural backgrounds, locations, time zones, and visual abilities of your audience.

OnHue is aimed at disrupting and transforming the way color comes to life for both digital and real-world environments.

Advisory Board Member

The Amenity Collective

Responsibilities: Revenue Operations; Customer Success; Product Development; Marketing and Brand Development
Tech Stack: Salesforce, Marketing Cloud, Wordpress, WorkDay, Stripe, React Native, +
Results: 6X average contract size; 90% renewal rate up from 20%; 2X total site count
Awards: AAMD Person of the Month, March 2024

Chief Experience Officer, AmenityLinc

Responsibilities: National marketing strategy for 5 main business units in Fitness, Aquatics, and Luxury Services across 35+ offices; MarTech procurement, implementation, and maintenance; marketing automation; NPS; Internal communication; Content strategy; Brand building and rebranding.
Tech Stack: Salesforce, Marketing Cloud, Wordpress, SEM Rush, Later, Asana, Mailchimp, +
Results: Implemented Marketing Cloud for 3 business units; Standardized internal communications across disparate acquired companies; 8 rebranded companies

Chief Marketing Officer, The Amenity Collective / Chief Experience Officer, AmenityLinc

Responsibilities: Digital Transformation including SAAS Cloud replacement of legacy on premises systems for CRM, HRIS/ERP, payroll, ATS, mobile apps, and websites; Transition MSP help desk to an internal help desk with Tier 1 through application support; IT security and training programs; Integrate acquired companies into new systems.
Tech Stack: SAP Successfactors, Paradox, Workforce, Salesforce, Marketing Cloud, Workday, Google Workspace, +
Results: Grew the team from 3 to 29; Enabled a remote workforce through COVID; Managed company through a Ransomware attack; Successfully rolled out new software to mitigate on-prem risk.

Chief Marketing Officer, The Amenity Collective / Chief Information Officer, American Pool

CareerGig

As an advisor for a startup seeking its Series A funding round, I filled a variety of roles as it relates to driving continuity between the product, marketing, and community engagement teams. Additionally, on the investment side, I helped facilitate an initial seed round.

Advisor

TEKsystems

Responsibilities: Develop a digital marketing strategy and positioning for Global Services distinct from Staffing Services; Manage a 6-figure digital marketing budget; Develop internal marketing capabilities and develop the team.
Internal Customers: Global Services divisions in Cloud, Data & Analytics, Digital, and Risk & Security
Tech Stack: Salesforce, Marketing Cloud, Moz, Yext, Sitecore, Google Ads, Zoominfo, +
Results: Created new buying personas to align all marketing efforts; Redesigned a global website with language translations in Sitecore; Launched first podcast sponsorship series.

Senior Manager, Digital Strategy and Experience

Brown Advisory

Responsibilities: Establish a strong presence across the firm’s digital footprint with an emphasis on standardizing and integrating client and prospect journeys integrating sales, service, compliance, and marketing; MarTech Procurement; GDPR; Website; Monthly/Quarterly Reporting; Photography; Annual Reports
Tech Stack: Salesforce/Galileo, Pardot, Seismic, Microsoft 365, Drupal, +
Results: Successfully implemented new sales enablement tools and processes for all Private Client portfolio managers; Automated month-end and quarter-end performance reporting documentation; Implemented new communication protocol for GDPR requirements; Redesigned the global website on Drupal.

Senior Digital Strategist | Creative Team Manager | Project Manager

Planit

Responsibilities: Account management; Project management, RFPs, Team manager
Client Accounts: Royal Building Solutions, AGCO, MyLittleBird, +

Senior Project Manager

NASA

Responsibilities: Multimedia project management; EBook program management; Daily operations management; Budget planning; Customer service oversight; Hill support
Results: Rebid and won ~$25M 8(a) small business contract. Much of the contract's focus was on public outreach and STEM educational efforts; NASA Customer Service Group Award; Multiple Gold and Silver Communicator Awards for projects spanning Space Communications, Earth Science, Spinoffs, and the Shuttle Retirement.

Deputy Program Manager of the Communications Support Services Center (CSSC)

Uplink New Media, LLC

Uplink New Media was my freelance company which evolved from a one-man shop to multiple employees and back again. Work spanned multiple disciplines including consulting, branding, print design, email marketing, and website design and development.

Founder

Startup President, Podcast Host, and Advisor Focused on Driving Innovation in Business through Technology with a Human-Centered Approach

Entrepreneurial technology, communications/marketing, and business executive whose work has spanned property management, professional services, investment management, agencies, events, consulting, and federal government contracting. Interested in working together? Learn more at https://adamchen.com

Taplio

Adam C.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Adam C.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Adam C.'s Linkedin Analytics