Con Edison

• Manage multi-channel marketing and advertising strategy for safety and savings program education (10+ languages)
• Presented business case and contributed to regulatory reporting for language access expansion to 1.7 million customers, resulting in new resources
• Led Spanish localization of energy savings communication
• Team manager and individual contributor for community-facing programs, partnerships, and educational presentations in Manhattan and Brooklyn
• On-site, in-person emergency response communication to customers in partnership with corporate communications teams

Customer Outreach and Education - Sr. Planning Analyst (Senior Manager)

Merraine Group, Inc.

Senior Advisor

SOKBY

Freelance Marketing Consultant

Greater Good Strategy

Senior Strategist

The Jewish Education Project

Developed and directed 4-year strategic communications and brand marketing plan for $12M nonprofit
• Built communications function from scratch, doubling number of direct reports and successfully adding budget for paid media, video storytelling, creative agencies, media monitoring (Cision), and reporting tools
• Built in-house team and freelance creative agencies to deliver 500+ placements, including organization's first AP mention, and front-page profiles in philanthropic trade media
• Proactively ran hands-on-keyboard crisis communications strategy for C-Suite, editing and ghostwriting cross-channel public statements on social responsibility issues, including racial justice, gender inclusion, domestic terrorism, and education
• Led all enterprise-wide marketing and communications across 6 verticals, including brand identity and activation for tentpole fundraising event (10% revenue); Salesforce CRM lead qualification for all grant-funded initiatives (65% annual revenue); and content strategy for virtual events and white papers
• Delivered organization’s first multi-year targeted 6-figure board gift, achieving 3x ROI by writing successful solicitation while overseeing budget, rebrand and year-round donor experience for signature program (Young Pioneers Award)
• Led development, drafting, and publication of executive thought leadership, and successfully spearheaded effort to elevate voices of women leadership, resulting in 6x increase in published content
• Designed and led qualitative and quantitative consumer research and insights, including donor-facing surveys and website UX testing

Director of Marketing and Communications

The Marketing Academy

One of 30 inaugural U.S. fellows of The Marketing Academy Scholarship Program, a 9-month leadership development program for leading global brands and agencies.

Scholar (US)

Youth Renewal Fund

• Manage communications and marketing including social media, email campaigns, website content, digital media, branding, strategic marketing collateral and other event specific materials

• Collaborate with other senior staff to create and execute effective communication and marketing strategies

• Assist in creating/supporting opportunities for donor engagement, increased organization visibility and overall advancement.

• Serve as lead staff person for online engagement initiatives and website redesign as needed--including concept and deployment strategy, identifying and contracting with appropriate vendors/partners, monitoring of budget, and producing evaluation materials

• Measure, analyze, and report on effectiveness of online engagement

• Supervise outside agencies, interns, freelancers and other vendors to maximize efficiency and productivity

• Train staff and volunteer leaders on web-related tools and activities

Marketing and Communications Manager

Charles and Lynn Schusterman Family Philanthropies

Design and project manage outreach strategy for 2,500 program alumni; administer and promote exclusive benefits such as micro grants; collaborate on stewardship and programming for emerging leaders in the Jewish community through a combination of in-person and digital outreach, managed in SalesForce CRM.

Consultant, Marketing and Outreach - ROI Community

70 Faces Media

• Led marketing and business development, including advertising, sales, & partnerships

• Designed brand activations and regularly presented on behalf of company at public events, board meetings, and VIP engagements for philanthropic stakeholders

• Led strategy for revenue and e-mail subscription growth

• Project management, including interfacing with web developers and other third party vendors

• Product development, including JPRwire (press release distribution platform)

Associate Director of Outreach and Partnerships, JTA News

* Authored more than 300 JTA Archive blog posts in 20 months
* Coordinated outreach for digital archives of JTA, a nonprofit news agency serving 250,000 unique visitors per month plus 100 local papers
* Met goal of 100,000 unique visitors to JTA Digital Archive in debut year
* Created & continue to publish/edit Sunday "This Week in Jewish History" newsletter for 28,000 JTA e-mail subscribers
* 15 Powerpoint presentations to board members, donors, high school students and at social media training seminars
* Authored the 2 most viewed articles on JTA.org in 2011
* Fun fact: Ran trivia pub quiz/panoply event for young adults in Las Vegas featuring trivia from our archive

Program Coordinator, JTA News Digital Archive

Charles and Lynn Schusterman Family Foundation

Two year fellowship in Jewish non-profit work, placed at:
• Natan Fund
• JTA: Jewish Telegraphic Agency
• JDUB Records

Schusterman Insight Fellow

Bringing good neighbor energy to NYC.

Marketing and Communications leader powered by people, community, and doing the right thing.

I help cross-functional teams in highly matrixed companies reunite around core  values to deliver for the business and customer well-being.

Grateful for my many colleagues and mentors from the nonprofit sector and The Marketing Academy who've nurtured my career growth.

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