Media Engineered

Founder at Media Engineered, a performance creative marketing agency who work with ambitious DTC brands. 

Scaling ad spend whilst lowering acquisition costs through our ad creative system. 

Find out more at mediaengineered.com

Founder

Maintenance Technician

Apprentice

Scaling Meta advertisers with our Creative Data System | $26M+ in Tracked Meta Sales | Founder at Media Engineered

I'm the founder at Media Engineered, we work with DTC brands to help them scale their ad spend and slash CPA with our performance ad creatives and Meta ads. 

Our system takes a data driven approach to improving your creatives with strategic tests, iterating and optimising with each new batch of ads we make. 

I make posts about the steps you can take to improve your ad creatives, without the fluff. 

If you'd like to find out how we can scale your DTC brand with ad creatives, book a call or give me a message. 

Find me on other platforms:
→ YouTube: https://youtube.com/@adamtaylorl
→ Website: https://www.mediaengineered.com
→ Twitter: https://x.com/adamtaylorl

Locking in is important.

But here’s the catch: hard work ≠ higher income.

You can grind 12 hours on a low-leverage task and barely move the needle.

Or spend 3 focused hours on the right task and create more impact (and revenue).

That’s why I regularly audit my own to-do list:

1. What’s truly high leverage?
2. What can be outsourced?
3. What should be cut altogether?

Productivity isn’t about doing more. It’s about doing the few things that actually move the business forward.

👉 Curious – how often do you audit your tasks?

Adam Taylor

Ecom brands doing $100k/day master winning angles.
That’s how they scale spend without blowing up CPA.

We’ve used this exact process to take brands from:

✅ $90K → $2.1M/month (7 months)
✅ $500K → $1.4M/month (90 days)
✅ $400K spend → 2.5 ROAS

So for the next 48 hours, I’m giving away my full guide:

“How to Find Winning Angles, Hooks & Messaging (That Actually Scale)”

Inside, you’ll get:

👉 How to mine for angles (competitors, Reddit, reviews, surveys)
👉 The static testing method we use to validate angles fast
👉 Why hooks are the #1 lever (Ridge Wallet scaled 100+ ads off one hook)
👉 How to expand formats once you have a winner
👉 Building a funnel with just your creative (TOF → MOF → BOF)
👉 The compounding system that keeps winners alive for 12+ months

We use this framework in accounts spending $3M+/mo on Meta.

Normally this would be a paid training, but I want to put it in the hands of more brands now.

To get it:

1. Connect with me Adam Taylor on LinkedIn
2. Comment “ads” below

And I’ll send it straight to your inbox.

Creative fatigue is the #1 killer of Meta ad accounts.

So in 2025, the smartest brands don’t just run more ads.

They run different types of ads. 

Here are 4 formats to test:

1. “Ugly” Style UGC

Raw, unpolished, looks like it was shot on an iPhone. Cuts through because it feels real, not manufactured.

2. Long Form Static

A single image with enough copy to sell the product. These stand out in a feed full of 7-second videos.

3. Street Interview

Put your customers or strangers on the spot. Social proof + curiosity baked into the format.

4. Podcast

Conversational, educational, and binge-able. Perfect for building trust while selling.

Creative diversity is what keeps accounts alive at scale.

Which of these would you try first?

Brands spending 7-figures on Meta know their winning messaging and angles. 

Their whole funnel is dialled in. 

Take Ritual as an example:

• Static ad → prenatal positioning
• Advertorial → prenatal positioning
• Product page → prenatal positioning

That consistency is why it works.

If your ad says one thing and your landing page says another?
People drop instantly.

The playbook is simple:

1. Find your angle
2. Build your positioning
3. Make every step of the funnel hammer it home

That’s how you turn cold traffic into buyers.

Ad → Landing Page Congruency

At 21 I was earning £50K/year at Jaguar Land Rover.
Everyone around me was waiting 40 years for 10% promotions.
I quit.

3 years later I run an ad creative agency doing $100K/month at 23.

Here’s the reality (and what I’d do if I had to start again today):

It took a year of almost no results.

I sank £1.2K into a course when I had no money.

First 7 months → £80 earned.

Sacrificed weekends, relationships, and sleep.

But I built skills:

→ How to sell.
→ How to write scripts.
→ How to get clients.
→ How to build systems.

Those stacked skills compound.

The “unsexy” truth?

I still work 12-hour days, track every ad, and follow the same boring to-do list daily.

The upside?

I don’t answer to a boss. I build with my brother. And we help brands scale millions in spend.

If you’re chasing your first $10K/month:

Forget hacks. Stack skills. Solve real problems. Leverage systems.

That’s the only game worth playing.

My agency makes 1,000+ Meta creatives every month.

Authority ads are consistently top performers.

Let me break down an example:

“This vet reveals…” instantly hooks.

Why? 

Credibility + curiosity in the first 2 seconds.

Then clean stomach graphics keep attention and “3 reasons why” structure lands the message.

It’s simple, digestible and sells without shouting.

→ Use an authority figure
→ Pair talking head with simple graphics
→ Keep the teaching structure tight

High CPMs aren’t always random.
High hook rate doesn’t always mean a winning ad.
⤷ Here’s the truth about your Meta ads:

So many ad accounts I audit are full of AI b-roll and stock content.

That type of creative doesn’t connect and Meta punishes you for it with higher CPMs.

The fix is simple:

📲 Fresh content
👤 With a human touch
⚡ Built to spark engagement

Because when people engage, Meta rewards you with cheaper traffic.

The summary:

❌ Stop flooding your account with filler content
✅ Start running ads that actually feel human

That’s how you unlock lower CPMs and better results.

I’ve audited over $10M in ad spend in the past 60 days.

Across dozens of accounts, the same problems keep showing up again and again:

1. Creative fatigue

→ Winners die fast, with no repeatable system for finding replacements.
→ Brands recycle old ads until performance flatlines.

2. Low creative volume

→ 1–2 new concepts a week isn’t enough past $100K/month spend.
→ Without volume, you never surface scalable winners.

3. No persona clarity

→ Hooks and copy are written blind.
→ Messaging misses because customer types aren’t clearly defined.

4. Agency/freelancer letdowns

→ Overpromises, upsells, generic edits.
→ Shallow tactics burn time and cash instead of fixing strategy.

5. Format tunnel vision

→ Only running statics or basic UGC.
→ No tests with podcasts, testimonials, or street interviews means capped performance.

6. Time bottlenecks

→ The founder is still scripting, briefing, or editing.
→ Creative strategy never compounds when execution depends on one person.

—

If you’re plateauing at $80K–$120K in spend with ROAS sliding from 2.5 → 1.7…

You’ve already proven it’s not your product.

It’s your creative system.

Most brands think scaling on Meta is about cranking out more creatives.

And yeah, volume matters but not if you’re testing the wrong message.

Here’s the problem:

Most teams never actually find their winning angle.

They recycle “best practices,” throw ads at the wall and hope something sticks.

But every brand we’ve scaled to 7-figures/month had one thing in common:

They found a clear, resonant message – then built creatives, funnels, and formats around it.

You can pump out 100 ads a week…
and still fail to scale.

I learned that the hard way.

I thought the answer to scaling clients was more volume.

More statics, more UGC, more “stuff.”

But volume was a smokescreen.

The real issue was compounding creative learnings.

Brands don’t stall because they don’t have enough ads.

They stall because no one is finding the right angles, hooks, and formats that actually scale.

When we shifted from “pump out creatives” → to building systems… everything changed.

We scaled brands from 6 → 7 figures/month almost entirely off creative breakthroughs.

Not vanity volume.

So here’s the truth:

Vanity metrics don’t scale brands.

Systems do.

$200K/mo in spend. 2 “winning” ads. Flatlined growth.

I talked to a founder last week running everything himself.

CPMs were fine.
Click costs were fine.
But performance was tanking.

Why?

Because he was still leaning on the same ads that worked 3 months ago. No new angles, no fresh hooks, no real system.

When I asked how many new concepts he was testing each week… he said 1–2.

That’s not testing. That’s praying.

It’s the same trap I see every day in ad account:

Founders think they need better media buying.
What they actually need is more creative firepower.

When you’re spending 6–7 figures, ad fatigue isn’t a “maybe.” It’s guaranteed.

If you don’t have a pipeline that feeds your account new creative weekly… you will plateau.

Simple as that.

I've audited 7 ad accounts spending $100K+/month in the past 14 days.

The same creative bottleneck kills 80% of them.

Here's the exact breakdown of what's broken (and how to fix it):

Month 1-3: Find 2-3 winning ads, scale to $50K/month 
Month 4-6: Winners die, scramble for replacements, ROAS drops 30% 
Month 7+: Stuck recycling old creative, growth flatlines

Why This Happens:

Most brands test 1-2 new concepts per week.

At $200K/month spend, you need 15-20 new concepts monthly just to scale performance.

The math doesn't work.

The Fix (Exact System):

Week 1: Test 5 angles with hook variations
Week 2: Double down on winning angles, test 3 new concepts around each winning angles 
Week 3: Iterate winners and introduce new formats

Instead of praying for winners → predictable pipeline
Instead of 1-2 concepts → 15-20 concepts/month
Instead of recycling old ads → systematic iteration

One client went from $80K → $340K/month in 90 days using this exact framework.

The product didn't change.

The creative system did.

Your ad spend doesn't plateau because your product stops working.
↳ It plateaus because your creative system never existed in the first place.
↳ Let me explain…

Most brands ride 1 or 2 early winning ads for as long as they can.

They throw a couple of new ads into the account each week and hope something hits.

No research. No structured testing. No messaging strategy.

Here’s what happens next:

1. Creative fatigue sets in.
2. ROAS slowly slides from 2.5 → 1.8.
3. Scaling stalls – even though the product is still strong.

The problem isn’t “we need more creatives.”

The problem is you don’t have a repeatable way to find and scale the exact angles that convert.

Once you fix that, performance stops being guesswork – and starts compounding.

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