Adam W. Barney - Scale Smarter

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 & 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 𝘀𝗰𝗮𝗹𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 - 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝘂𝗿𝗻𝗼𝘂𝘁, 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸𝘀, 𝗼𝗿 𝗯𝗹𝗼𝗮𝘁.

I partner with 7-8 figure founders and executive teams to install a 𝗰𝘂𝘀𝘁𝗼𝗺 𝗘𝗻𝗲𝗿𝗴𝘆-𝗗𝗿𝗶𝘃𝗲𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗢𝗦:  a 90-day transformation designed to unlock clarity, execution power, and sustainable leadership momentum.

Most leaders hit a wall when their org grows faster than their leadership structure can handle: whether it’s moving from 15 to 50+ people, taking on VC $, or shifting from founder-led chaos to systems-led scale. That’s where I come in.

💡 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗦𝘆𝘀𝘁𝗲𝗺: 𝗧𝗵𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗢𝗦 𝗜𝗻𝘀𝘁𝗮𝗹𝗹

A hybrid coaching-consulting experience that helps scale-stage leaders:
	• Recalibrate how they lead, decide, and delegate
	• Regain energy + execution capacity in high-pressure seasons
	• Install an operating rhythm that grows with them — not against them

🚀 Ideal for teams experiencing:
	• Scaling pressure from investors or market timing
	• Structural strain (org changes, new execs, messy handoffs)
	• Founder fatigue, team burnout, or energy loss at the top

✅ Backed by 10+ years leading growth:
	• $100M+ in managed ad spend (Bank of America, Goodyear, TJX)
	• 200+ leadership clients across SaaS, VC, fintech, and growth-stage orgs
	• Certified leadership & energy coach, blending business with biology

🔐 Our Guarantee:
If you don’t see momentum by Day 30 - we pause, realign, or refund.
This is a results-driven partnership, not a fluffy engagement.


📅 Want to explore fit?
Book a 20-minute Plug-In Exploration Call:
https://calendly.com/adamwbarney/explorationplugin-20min

Let’s scale smarter - with energy that lasts. DM me with questions!

Founder & Leadership OS Strategist | Scale Smarter | $100M+ Advisor | Energy-Driven Execution Coach

Loneliness Global Action

Loneliness is more than a personal feeling—it’s a global public health crisis. As Founder & Board Director of the Boston chapter of LonelinessAction, I’m proud to help build a world where connection becomes the norm, not the exception.

💡 We’re creating the emotional infrastructure needed to combat isolation—through partnerships, public storytelling, advocacy, and community building.
🌍 This role is part of a growing global federation rooted in Geneva and expanding across 100+ countries by 2026.
⚡ My focus includes strategic partnerships, messaging, ambassador engagement, and launching local efforts that drive systemic change and visibility.

Learn more or get involved: www.lonelinessglobalaction.org

Founder & Board Director – LonelinessAction USA, Boston, MA Chapter

Scroobious

Members-only community of founders, investors, and the investor-curious working to reshape capital access through relationship-first engagement. Fosters strategic connections and peer learning to support better business decisions.

Scroobious Innovation Council Member

Comcast Business

💡 Selected as a leadership & business coach for Comcast RISE grant program, providing high-performance coaching to diverse founders & small business owners.

✅ Coached 200+ microbusinesses across industries, helping founders increase resilience, streamline operations, and grow sustainably.
✅ Designed & delivered energy optimization strategies to help founders operate at peak performance while balancing business growth & personal well-being.
✅ Guided leaders through leadership transitions, revenue growth challenges, and high-pressure decision-making.

Comcast RISE Business Coach

First Round Fast Track

💡 Mentoring early-stage founders to develop leadership resilience, decision-making confidence, and sustainable business growth strategies.

✅ Coach founders on leadership mindset, high-stakes decision-making, and personal energy optimization.
✅ Support executives navigating leadership transitions, team growth, and long-term business strategy.

Mentor

Bison Venture Partners

💡 Investing in and mentoring early-stage founders, focusing on leadership energy, influence, and resilience.

✅ Advise startup leaders on executive presence, energy management, and strategic decision-making.
✅ Support high-growth teams in building sustainable leadership habits while scaling.

Angel Investor

Underscore VC

💡 Engaging with early-stage founders and investors to support leadership development, resilience, and startup growth.

✅ Work alongside top investors, operators, and founders, providing insights on leadership strategy, founder energy optimization, and sustainable scaling.
✅ Support startup leaders navigating high-stakes decision-making, burnout prevention, and team development.

Core Member

Digitas North America

💡 Led the Digitas UNICorn Incubator program, training emerging talent in leadership energy, resilience, and high-performance career development.

✅ Trained and mentored teams on key areas of leadership development, strategic planning, and business growth.
✅ Developed and delivered workshops on executive coaching, career growth, and high-performance team building.
✅ Facilitated training sessions on marketing strategy, demand generation, and go-to-market (GTM) execution.
✅ Provided guidance on public speaking, thought leadership, and audience engagement for internal and external stakeholders.
✅ Supported digital transformation efforts through SEO, SEM, and paid media strategy to drive measurable outcomes.
✅ Collaborated on Diversity, Equity & Inclusion (DEI) initiatives, focusing on inclusive leadership and workplace equity.
✅ Designed and led personal development programs centered on resilience, emotional intelligence, and professional growth.

Some topics I have been asked to consult, train, and speak about include:
Leadership Development | Executive Coaching | High-Performance Teams | Business Strategy | Public Speaking | Content Creation | Demand Generation | Digital Marketing | Growth Hacking | SEO & SEM | Career Growth | Entrepreneurship | DEI & Inclusive Leadership | Podcast Hosting | Brand Strategy | Resilience & Mindset Coaching | Fundraising & Investor Relations | Risk Management | Thought Leadership | Emotional Intelligence | Change Management | Networking & Relationship Building | Corporate Training | Marketing Automation

Trainer

Akamai Technologies

💡 Led high-impact teams in a Fortune 500 environment, navigating high-pressure decision-making, leadership development, and energy optimization in a fast-paced, high-growth industry.

✅ Managed global digital marketing & demand generation strategy, driving $100M+ in annual pipeline revenue.
✅ Led & mentored high-performance teams, guiding emerging leaders through career growth, executive communication, and strategic influence.
✅ Developed talent frameworks to prevent burnout & optimize leadership energy, shaping my future approach to executive coaching.
✅ Firsthand experience with the challenges of leadership fatigue, resilience, and high-pressure decision-making—insights I now bring to my coaching clients.

Senior Manager, Global Digital Marketing & Demand Generation

Microsoft

💡 Led high-performance teams at Microsoft, overseeing multi-million-dollar strategies while mentoring senior leaders in decision-making, leadership energy, and resilience.

✅ Developed & led a cross-functional team responsible for $25M annually in paid search advertising.
✅ Mentored high-performing professionals navigating leadership growth, stress management, and strategic influence.
✅ Drove complex decision-making processes in high-pressure environments, giving me deep insight into the leadership challenges executives face daily.

Director, Paid Search Strategy

Power Up Your Leadership | Adam W. Barney Energizes Executive Leaders | Dynamic Coaching for Peak Performance & Enhanced Skills

Powering up high-impact leaders with systems that match their ambition.

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗲𝗻𝗲𝗿𝗴𝘆. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁.

I work with high-performing, high-vision leaders - executives, founders, and changemakers - who are 𝘥𝘰𝘯𝘦 running on fumes. Together, we build customized energy systems that make forward progress sustainable, scalable, and wildly effective.

I’ve helped 200+ high-impact executive leaders and business owners break through burnout cycles, make sharper decisions, and lead with optimism and autonomy. Whether you’re leading a fast-growing team or navigating your next big move, my coaching builds resilience, clarity, and momentum.

🧭 My framework blends 20 years of executive marketing leadership (Microsoft, Akamai, Digitas, multiple startups) with coaching science, behavioral psychology, and systems design. We align vision, values, and daily execution - so you’re not just productive, but fulfilled.

🧠 Tools I bring to the table:
• Positive Intelligence + Energy Stacks
• Odyssey Planning + Ikigai
• Dream Week Systems + Scale Systems Integration
• Autonomy-Driven Time Design
• Optimism Science (from my book, Make Your Own Glass Half Full)

My coaching is trusted by leaders from Fortune 500 teams to $10M+ agencies to grant-funded microbusinesses. What they share in common: they’re not afraid to dream bigger - but they’ve outgrown white-knuckling their way through it.

⚡️Let’s optimize your energy, scale your leadership, and make your vision sustainable.

📅 Book a call: https://calendly.com/adamwbarney/explorationplugin-20min

“AI should 𝘢𝘴𝘴𝘪𝘴𝘵 you — not replace you.”

That line from Joe Apfelbaum, Founder of evyAI, stuck with me. In this clip, he calls out the lazy automation that’s making LinkedIn a wasteland — and why your authentic voice is the only way forward.

The full episode is packed with:
⚡ Joe’s hard truths about AI vs. authenticity
⚡ The hacks people think work (but actually destroy trust)
⚡ How to build real engagement without getting buried in busywork

If you’re tired of bot comments and fake connections, this one will hit home.

👉 Comment “authentic” if you agree — and if you’re curious, text 𝗗𝗘𝗠𝗢 to 𝟵𝟳𝟯-𝟴𝟰𝟭-𝟴𝟴𝟲𝟴 to see Joe’s tool for yourself.

#IsAnythingReal #PaidAdvertising #Podcast #ArtificialIntelligence #AIMarketing #MarketingStrategy #Authenticity #DigitalEngagement #Leadership #GrowthMindset #Innovation #FutureOfWork

Adam W. Barney 👋🔌

Energy Coach to 7 & 8-Figure Founders & Execs 🔌 | $100M+ Ad Strategist 💰 | Paid Speaker 🎙️ | Author 📚 | Host: “Is Anything Real in Paid Advertising?” 🎧

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