USAA

Senior Brand Manager

Actify, Inc.

Managed our salesforce instance, built out campaigns, focused on marketing growth programs in a new category.  Incorporated strategy that connected the funnel to land net new accounts from discovery, through the marketing funnel, to sales, and eventually customer.

Growth Marketing

mdf commerce

Work with our marketing and sales teams to create lead-generation campaigns and events for public sector clients like City, County, Municipalities, and States.    
Design and execute go to market sales and marketing campaigns across multiple channels during the purchase of Periscope Holdings out of Austin. Worked on bringing alignment in marketing and lead flow for redesigned teams after multiple acquisitions despite changing budgets and directions.   
Manage trade show exhibits and assist with the rebranding of our content and booth after acquiring two companies in the last 18 months. (currently over 18 shows per year)
Be the single source of truth for sales and all marketing performance metrics working within several instances of Sales Force and Hubspot.  
Collaborate with a creative, and others stake holders to generate ideas for impactful content and coordinate its development.

Drove creation for multichannel campaigns to drive awareness of the brand.  Ensure on-time delivery and flow of projects from initiation to release, through responsible project delivery execution.  Responsible for ongoing management of agency resources, campaign, and channel plans as related to budgets to achieve results.  
Provide guidance to cross-functional teams in the development and delivery of work products.  Serves as a team member on escalated issues as they arise.
I helped USAA break into the gaming space when it comes to branding and lead flow.  This meant from concept to website changes internally to better align corporate goals.

Sr. Brand Manager

PIMCO

Integrating Marketo, CRM, and custom-built tools to allow advisors to easily customize email messages to sales assigned areas.  Serve as the Project Manager and day-to-day contact for growth marketing campaign, owning end-to-end execution.  Maintain campaign planning and execution calendars for sales and marketing.  Use data to inform campaign optimization and evolution.  Provide authentic messaging, personalization, and thoughtful touchpoint sequencing.    
I helped to open up marketing efforts to LATAM and Canada as well as improve deliverability rates on email via marcom technologies beyond the CRM and Email tools.

Growth Marketing Consultant 

Verity Global Solutions 

As a Product, Sales, and Marketing Leader, I redesigned our product along with Digital and Print materials to better sell to C-Level contacts within the Mortgage Industry.  Rolling out HubSpot and other outbound sales and marketing tools enabling us to quickly transform the way we do business.  I helped to build out teams in both India and the US to better align customer supported sales and service.  
Responsible for outbound lead generation strategies for sales and marketing as well as combining them with other digital and event based campaigns.

Director Of Marketing And Product Development

Pingboard Org Chart Software

As a Sales Executive, fully responsible for partnering with leadership on marketing strategies that align with PingBoard's mission and needs via outbound sales, sales training and development. 
Responsible for all outbound lead generation strategies for organization, collaborated with team to use outbound email campaigns, lead generation, and other verticals to qualify leads for sales team.

Sales Development Executive

Monticello Homes

Fully responsible for establishing and advancing Monticello Homes’ digital marketing footprint by overseeing the development efforts, driving traffic to product websites utilizing SEM strategies, advertising, email marketing, content and social media.

Marketing Director

Rackspace, the #1 managed cloud company

Pivotable member of a fast-growing organization, partnered with leadership to implement and brand a startup organization through marketing strategies, brand awareness and Go-To-Market Strategies in a thriving IT environment. 


Leadership Strategies:   
Collaborated with C-Suite and leadership to build a new marketing department that included full scope of creation of processes and procedures for newly startup organization. 
Developed and implemented processes to improve operational effectiveness and partnered with leadership to identify market share and develop strategies to drive marketing campaigns. 

Sales & Marketing: 
Solely responsible for increasing, driving and branding marketing campaigns for Rackspace by using Go-To-Market strategies, monitoring campaigns, testing new initiatives and developing marketing materials
Developed, maintained and managed program schedules, monitored campaign effectiveness, and made recommendations to improve results. 
Partnered, collaborated and supported multiple clients by developing, executing and creating marketing strategies and initiatives to develop and execute company branding utilizing public relations efforts.  

Startup | Entrepreneur Account Management:
Developed and Negotiated agreements and cultivated relationships with High Profile Accounts
Managed all logistics for the following accounts:  Mark Cuban, F6S, TechStars, 500 Startups, YC, White Beard (London) and other high profile groups
Created marketing communication and digital marketing strategies for accounts

Analytics:
Tracked KPI's within different business units 

Accomplishments:
Successfully managed high profile clients:  Mark Cuban, 500 Startups, Techsstars
Drove $14MM+ annual run rate year-over-year; 5 year period
Exceeded revenue growth, increased lead generation and flow
Responsible for implementing company branding efforts
Showcased twice in New York Times Magazine; wrote industry specific articles

Marketing Program Manager

Innovative Marketing Strategist with close to 20 years of digital, traditional, and cutting edge technical marketing expertise. Managing partnerships with C-Level Suite to develop and drive sales and marketing campaigns that increase campaign performance and market share. A brand strategist with a proven track record for creating campaigns, brand awareness, and implementing an organization's goals.  Data driven decision marketing to help align strategy and product.  I love to see the commonalities that make things work.

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