Alexander Smirnov's Linkedin Analytics

My story started 20 years ago when I became a Junior Art Director in McCann Erickson. I successfully grew into Senior Art Director, shot many commercials, led numerous advertising campaigns, helped many brands to become stronger, more beautiful, clearer in their communication and more effective. Smart, Simple and Smile is my motto at work. There will be no ideas without a positive attitude, while smart and simple solutions always win and deliver the idea even if the product is complicated. I follow this formula at work and get inspired by simple and effective solutions in our advertising world.